Wii “Most Used by Little Boys & Old Women”

nintendo-wii-user-demographics.jpg

The results of a market survey of Japanese Wii users seems to indicate the Wii is very much the console of little boys and older women, the two largest groupings.

The survey, conducted by Nintendo in Tokyo and Osaka, also seems to demonstrate a not insignificant number of very elderly ladies have abandoned their knitting in favour of pseudo-exercise, along with a mysterious disaffinity for the console at age 41.

Nintendo’s innovative marketing has proven a colossal success in marketing the Wii (and DS) to people who otherwise never consider buying a console, but the same statistics seem to indicate an equally great failure in marketing to the “gamer” demographic – fortunately a much smaller grouping than practically everyone else.



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    Comment by Anonymous
    18:08 01/02/2010 # ! Neutral (0)

    I can't imagine buying one, but some friends (we're in our 40s) had one at a party they hosted, and it was great fun.

    For my "real" gaming (FPS games), I use a PC.

    Comment by Myballz
    17:45 01/02/2010 # ! Neutral (0)

    I actually known a man who was married told me he buy her wife a Wii because she asked for one I show the Husband the features of the system like the Point buy system where you can buy old games on the Wii Network he was surpise he didn't realize he could play old games on that system and his wife wanted one because she wanted to play Wii Sports.

    Comment by Anonymous
    18:41 01/02/2010 # ! Neutral (0)

    Old women have an excuse to own a vibrating dildo.

    Comment by Anonymous
    19:54 01/02/2010 # ! Neutral (0)

    I don't think they need an excuse.

    Comment by Anonymous
    18:45 01/02/2010 # ! Neutral (0)

    My father is 59 year old but he only play the little tanks game on WII.

    Comment by Anonymous
    20:24 01/02/2010 # ! Neutral (0)

    like that was a surprise for god sake even simpsons did it, really they did im not kidding

    Comment by Rethardus
    19:35 01/02/2010 # ! Neutral (0)

    Well, it's not because the male/female group is bigger at a point, that you can neglect the other group.

    It's more correct to say that the Wii attracts children and adults aged around 35.

    Comment by Anonymous
    19:21 01/02/2010 # ! Neutral (0)

    What the fuck? Women in their 30's are old?

    This proves that Artefact is indeed 16.

    Comment by Anonymous
    16:38 01/02/2010 # ! Neutral (0)

    Thanks for pissing on the fan base that made you what you are Nintendo, thanks a lot. I almost feel like vowing never to buy a Nintendo console again.

    Comment by Anonymous
    19:53 01/02/2010 # ! Neutral (0)

    So do it and stop whining, I doubt nintendo would give a crap.

    Comment by Anonymous
    06:22 02/02/2010 # ! Neutral (0)

    You mean the fan base that left the Gamecube to die? Yeah, I'm sure they really want to release another console for you.

    Comment by ChaosAngelZero
    03:09 02/02/2010 # ! Neutral (0)

    They somehow got on top of the world, reselling GameCube hardware at a premium and therefore, never lost money during this whole seventh generation of home videogame systems... yeah, they probably don't need gamers anymore.

    And good riddance I say, because real gamers don't need Nintendo anymore, they've outgrown their mostly shitty, unoriginal, non-challenging games for little kids. It's OK if you indeed are a child and you want to start playing videogames with a Nintendo system nowadays, but that's as far as it goes.

    Comment by Anonymous
    16:23 01/02/2010 # ! Neutral (0)

    Nintendo started with the family console.
    I think they're following their original intention very well.

    Besides, when the Wii Fit was released and my mother started playing it, she stopped complaining about me playing my own video games.
    Now, I play them less than she does.

    Comment by tingle
    21:54 01/02/2010 # ! Neutral (0)

    Little boys and older women, could this lead to some straight shota hookups over smash bros?

    Comment by Anonymous
    23:12 01/02/2010 # ! Neutral (0)

    More likely middle aged pedophiles looking for little girls.

    Comment by Pyrolight
    04:03 02/02/2010 # ! Neutral (0)

    I am impressed with how even the demographic is with regards to men and women.

    Comment by Kitsune9Tails
    12:21 02/02/2010 # ! Neutral (0)

    Wait... 34-42 is considered "elderly" now?

    Aw shit...

    Comment by Anonymous
    09:56 04/02/2010 # ! Neutral (0)

    where's the shota-molestin pic i was expectin when i clicked the link on the feed...

    Comment by Anonymous
    02:54 04/02/2010 # ! Neutral (0)

    women of age 35 are not old -_-

    Comment by Anonymous
    03:00 02/02/2010 # ! Neutral (0)

    I only play mature games for mature gamers such as myself.

    Comment by Zavalix
    13:05 01/02/2010 # ! Neutral (0)

    Well, that's somehow... interesting... but still odd... granny playing Punch Out?, that's a MUST SEE.

    Comment by ChaosAngelZero
    02:45 02/02/2010 # ! Neutral (0)

    Wii usage ranges from playing Tsumi to Batsu: Sora no Koukeisha to checking out the forecast channel, so...

    Comment by Anonymous
    13:27 01/02/2010 # ! Neutral (0)

    Some people were wondering why Wii hasn't gone out of business yet.

    This is why.

    Comment by Kron
    13:28 01/02/2010 # ! Neutral (0)

    so male and female in the kids age and in young parent's age plays wii

    in other words, it's a FAMILY gaming console, no surprises there.

    A DS demograph would be more interesting, especially if there's a comparison between Japan and overseas.

    Comment by Anonymous
    13:48 01/02/2010 # ! Neutral (0)

    I fail to see how people in their mid 30s are old... That really pisses me off.

    Comment by Domo-Kun
    16:23 01/02/2010 # ! Neutral (0)

    From What I can see the largest Groups are:
    1. Boys under 12
    2. Women 35-45
    3. Men 35-45
    4. Girls under 12

    And the only group that is really absent is Men over 65.

    So... If I understand the article's author correctly, women 35-45 are "older women" and men over 65 are "gamers"

    A more accurate conclusion from this data might suggest that most Wii users are Middle school and elementary students of both sexes, and their parents.

    Which wouldn't be nearly argument provoking enough for Sankakucon.

    Comment by Anonymous
    16:52 01/02/2010 # ! Neutral (0)

    I agree with you and I'm in my teens but I dont think your old until around 60 but maybe I'm abnormal but then again I am on sankaku so.....

    Comment by Anonymous
    13:30 01/02/2010 # ! Neutral (0)

    It's because there's a sex simulator hidden in the Wii sports code.

    Comment by Anonymous
    16:19 01/02/2010 # ! Neutral (0)

    Somehow, only available to certain age groups.
    There was a bug or something at the age 41.
    Or the women went through menopause, suddenly.

    Comment by Anonymous
    12:58 01/02/2010 # ! Neutral (0)

    Nintendo has taken back the gaming crown Sony and Microsoft is gonna follow suit.. Because they know they can't handle Nintendo's power.

    Comment by basilio
    12:55 01/02/2010 # ! Neutral (0)

    So, little boys like to play with their Wii's (wee's),
    while old women, who have high levels of sexual angst, likes to play with Wii's, too.

    Comment by Anonymous
    16:17 01/02/2010 # ! Neutral (0)

    As long as old women aren't playing with little boy's Wii's, we're all good.

    Comment by DHYohko
    12:44 01/02/2010 # ! Neutral (0)

    what the ps3? adn 360? i'm curious on those

    Comment by Anonymous
    03:19 02/02/2010 # ! Neutral (0)

    As the article points out, the main demographic for the Wii are the people who are not gamers and would otherwise never buy a console system (like the PS3 or 360). This is also why die hard gamers just can't see the marketing brilliance of the Wii.

    Comment by Panik
    12:45 01/02/2010 # ! Neutral (0)

    Old women... go to a gym if you want exercise...

    Comment by nocturne
    16:14 01/02/2010 # ! Neutral (0)

    What if the old women are mostly playing Fatal Frame 4 instead of Wii Fit? You can't really get your heart attack inducing scares on a treadmill.

    Comment by Anonymous
    Comment by Yoshii-kun
    18:40 01/02/2010 # ! Neutral (0)

    Heaven forbid!

    Who the heck wants to see sagging weights bouncing everywhere on the treadmill???

    Comment by Peter Barton
    13:33 01/02/2010 # ! Neutral (0)

    Because that's exactly what we want.

    You go to the gym, ready to work out a bit and maybe hit up on some cute girls while you're there. You go to a treadmill to start up, hoping that you might be able to see the ass of a cute girl wearing tight gym pants or shorts. However, you notice something. There is something terribly wrong with this scene, but you can't exactly point it out. It then clicks in your brain, causing you to feel dizzy.

    Instead of the cute girls you were hoping to see, your eyes are greeted with the sight of women who obviously need skin surgery. Flap upon flap of skin, all wrinkling out from their owner's tight gym shorts and sports bra. The liver spot infested flap of skin on their arm sways back and forth, as the old lady power walks on the treadmill. She then stops and turns toward you. Her sports bra soak with sweat, hanging down over her stomach. Her make up has smudged a bit, with eye liner going down her face a tad. She wipes her mouth, smudging red lipstick to the side of her face.

    She looks at you and then winks. It feels like she had just shot in square in the chest, causing you to collapse to the ground. You struggle to get back to your feet when you hear a voice.

    "Are you alright?" says the sweet sound voice. A voice this angelic must be beautiful. She lends you a hand. You grab her hand and get back to your feet.

    "Oh, thank yo-. . ." you stutter.

    The girl ended up being a wrinkling old hag, with wrinkles covering her eyes. Her back is hunched a bit, causing her to seem like she's always leaning forward. Her tight white shirt, covered with sweat, gives you a clear view of what she has to offer. She wasn't wearing a bra, allowing you to see her stiff nipples in all their glory.

    You quickly say thank you and immediately walk out of the gym. You pull out your membership card and tear it to pieces, letting the scraps of paper fly off in the wind. In your car, you turn on your CD and drive home. Once back home, you step in your shower and go into the fetal position, staying like this for 4 hours straight.

    "I hate the gym," you say, as the water pours down your face. In your hand is a blade, which you place on your wrist and neatly slice your arm upwards.

    "I'm free," you say to yourself, as you loose consciousness and go to the big moe blob in the sky.

    Comment by wolf71288
    17:02 01/02/2010 # ! Neutral (0)

    LMAO !!!! good one Peter xD

    Comment by Schrobby
    00:33 02/02/2010 # ! Neutral (0)

    You could always start training with a Wii. ^_^

    Comment by Anonymous
    15:07 01/02/2010 # ! Neutral (0)

    cool story

    Comment by Anonymous
    02:07 02/02/2010 # ! Neutral (0)

    , bro.

    Comment by Anonymous
    14:51 01/02/2010 # ! Neutral (0)

    This gave me a weird mix of emotions.
    a bit disgusted...
    Creeped out a bit......
    Lol'd some.....

    Comment by mYGeForceXD
    12:40 01/02/2010 # ! Neutral (0)

    yeah that is about right...(but No More Heroes Still rocks)

    Comment by Niwa
    12:44 01/02/2010 # ! Neutral (0)

    A-freakin-men to that

    Comment by Anonymous
    13:28 01/02/2010 # ! Neutral (0)

    Sir Henry Motherfucker!

    Comment by InB4Haruhi
    15:01 01/02/2010 # ! Neutral (0)

    Halle-fucking-lujah

    Comment by Niwa
    Comment by Anonymous
    17:17 01/02/2010 # ! Neutral (0)

    Maybe it decrease at 18's coz you discover another things to play with then that happy era ends and they retur to play games @_@

    Comment by Anonymous
    23:03 01/02/2010 # ! Neutral (0)

    Like the xbox360?

    This is Japan we're talking about here. If your intention was to imply they're having sexual relationships you're sadly mistaken.

    Comment by MasterYuke
    14:52 01/02/2010 # ! Neutral (0)

    on an unrelated note, I think they cut off at age 7 because any younger and "do you have a wii?" would sound quite odd to the child...

    Comment by Pandemonia
    21:50 01/02/2010 # ! Neutral (0)

    I doubt wii/wee would occur to a small child. Tis Japan, after all. western slang wouldn't count im.

    Comment by Anonymous
    12:45 01/02/2010 # ! Neutral (0)

    just means shotacons likes playing with their WIIs

    Comment by Anonymous
    12:50 01/02/2010 # ! Neutral (0)

    That why Project nate is coming out so shotacons can start playing with there 360

    Comment by Anonymous
    14:23 01/02/2010 # ! Neutral (0)

    ???

    Comment by Nin
    14:32 01/02/2010 # ! Neutral (0)

    Profit!

    Comment by Anonymous
    12:54 01/02/2010 # ! Neutral (0)

    It doesn't take any survey statistics to already know Nintendo consoles are for kiddy games.

    Comment by Anonymous
    22:10 01/02/2010 # ! Neutral (0)

    So were the NES and SNES. It worked for Nintendo then, and it works for Nintendo now.

    Comment by ChaosAngelZero
    02:40 02/02/2010 # ! Neutral (0)

    If you had a NES and were over 18, you would've been proud of it. The SNES was weak compared to the Genesis' manliness, but still was mostly okay. And the Nintendo 64 undoubtedly marked Nintendo's (and Miyamoto's) highest point in creativity and innovation, although not so much in manliness, not to mention their progressive estrangement from third party developers and publishers.

    The GameCube and the Wii, effin' lol.

    Comment by Anonymous
    12:01 02/02/2010 # ! Neutral (0)

    You glimey bastid. The SNES was pinnacle of manliness and the only fitting choice of the manly gamer. It chose quality (and didn't forsake quantity) of titles over the slight edge in power the Genesis had. Not to mention the SPC700 flew circles around the FM -and- the PSG chips of the Genesis. How embarrassing.

    As for the Gamecube, while it's true that the N64 is undoubtedly the greatest console of the post-SNES generation (or as I like to call it, the Silver Age; following the Golden Age) the Gamecube was no less a respectably manly console whose only fault was that the kiddiez couldn't call their waaahmbulances fast enough because Mario Sunshine wasn't a ground-breaking, genre-(re)defining installment of the Mario series. Cry me a damn river, it may not be the next coming of Plumber Christ but it was a damn good Mario game. Anybody who disagrees with me has sand in their vaginas.

    *flex*

    Comment by Anonymous
    12:53 01/02/2010 # ! Neutral (0)

    I know why around the 18yo the WII users are decreasing.
    They are switching to Eroge.
    Playing sport called Fapping Fever.

    Comment by Anonymous
    17:13 01/02/2010 # ! Neutral (0)

    You're losing your touch with reality if you think people start fapping at 18.

    Comment by ChaosAngelZero
    02:33 02/02/2010 # ! Neutral (0)

    There's nothing preventing a teenager from fapping and playing the Wii during the same life period.

    After all, neither activity poses any challenge, although fapping is more rewarding.

    Comment by H-Ero
    16:01 01/02/2010 # ! Neutral (0)

    I doubt they wait until they're 18 before they start playing. I know I didn't.

    Comment by Jimmykitty
    12:51 01/02/2010 # ! Neutral (0)

    What this chart shows:
    Young boys will grow up to be the next generation of gamers.
    They will influence future games and game culture based on their nostalgia.
    So mock them now, but watch who gets the last laugh.
    In the future we will all be playing Wii games. Hah!

    Comment by ChaosAngelZero
    02:29 02/02/2010 # ! Neutral (0)

    "Young boys will grow up to be the next generation of gamers."

    This definitely didn't happen with the previous generations, clearly those who were 6 when they played with the NES back in 1987 are still 6 year olds... dude, the stuff I have to read OTI...

    Comment by Anonymous
    16:05 01/02/2010 # ! Neutral (0)

    "They will influence future games and game culture based on their nostalgia."
    Evidently, this is wrong, as the current generation of gamers failed to influence the little bastards into letting go of their Wii's, so there's no reason they would have any influence on the next generation.

    Comment by shiroki
    16:40 01/02/2010 # ! Neutral (0)

    The following generation will have to reinvent graphics and processing power all over again.

    Comment by Anonymous
    13:10 01/02/2010 # ! Neutral (0)

    pathetic idiot

    Comment by Anonymous
    13:09 01/02/2010 # ! Neutral (0)

    Which is true even if this generation does continue to play games the newer generation will have more people.

    Comment by Surendil
    13:19 01/02/2010 # ! Neutral (0)

    Ever heard of inverted population pyramid?

    Comment by Schrobby
    00:30 02/02/2010 # ! Neutral (0)

    Don't forget that old people tend to die off...

    Comment by Anonymous
    12:50 01/02/2010 # ! Neutral (0)

    ..........what about little girls?

    Comment by Anonymous
    12:27 02/02/2010 # ! Neutral (0)

    Playing doctor.

    Comment by Schrobby
    00:29 02/02/2010 # ! Neutral (0)

    Little sisters are the key to happyness. ^_^

    Comment by maga
    13:40 01/02/2010 # ! Neutral (0)

    What about them?

    Comment by Anonymous
    14:25 01/02/2010 # ! Neutral (0)

    Well, you know... this and that.

    Comment by Anonymous
    16:09 01/02/2010 # ! Neutral (0)

    You people disgust me :S

    Comment by Anonymous
    14:24 01/02/2010 # ! Neutral (0)

    Little girls play with their nii-chans.

    Comment by Anonymous
    16:00 01/02/2010 # ! Neutral (0)

    And according to Yuu Mental Clinic, that's awwwwright.

    Comment by Anonymous
    18:29 01/02/2010 # ! Neutral (0)

    They make you feel so Good [http://www.youtube.com/watch?v=jItz-uNjoZA].

    Comment by Anonymous
    15:47 01/02/2010 # ! Neutral (0)

    Oh you.

    Comment by Schrobby
    00:34 02/02/2010 # ! Neutral (0)

    I play with them.

    Comment by MARl0
    13:49 01/02/2010 # ! Neutral (0)

    Meh, I love playing the Wii. I'm currently addicted to Tatsunoko vs Capcom Ultimate Allstars, and No More Heroes 2. Good games are good games. It doesn't matter what console they land on, I'll always be there to play them.

    Comment by Anonymous
    13:58 01/02/2010 # ! Neutral (0)

    Looks like the badmouthing of the Wii as a toy of exactly those age groups was right, then. No wonder there's so few games worth a damn for it.

    Comment by Anonymous
    15:01 01/02/2010 # ! Neutral (0)

    Looking at the actual graph, I am not sure I would call this 'mostly' or 'very much'.

    More like 'small margin' or 'slightly larger percentage'

    Comment by Anonymous
    14:58 01/02/2010 # ! Neutral (0)

    from the looks of the poll, it just seems like kids love the Wii, teens don't and as the ages go up in the 20s to 30s the numbers rise back into just below the lower age market. . .

    dunno if this has to do with a lot of retro games on the Wii for older gamers, or the fact that teens are more attracted to this generation's FPSs and action games on the PS3 or Xbox 360

    either way, seems like men in their 40s like the Wii too lol

    Comment by Mimi
    15:20 01/02/2010 # ! Neutral (0)

    "well it only makes sense cuz teenage and older guys would be playing war games on their xboxes and playstations"

    -one of my roommates
    =w=

    Comment by Shippoyasha
    15:55 01/02/2010 # ! Neutral (0)

    In essence most of that demographic is 'very very young people' and 'middle aged and senile gamers'. As expected.

    Comment by ImBZppl
    14:26 01/02/2010 # ! Neutral (0)

    pretty even distribution here

    Comment by Anonymous
    14:18 01/02/2010 # ! Neutral (0)

    Man I saw a sexy beach 3 trailer for the wii IT looked epic... :'( to bad the trailer wasn't real:\ But Nintendo would Be epic if they had games like that for wii.

    Comment by Anonymous
    14:31 01/02/2010 # ! Neutral (0)

    girls don't play video games :(

    Comment by Anonymous
    04:59 02/02/2010 # ! Neutral (0)

    There are no females on the internet. If somebody says opposite, then he's the part of the feminist conspiracy!!!!! To the Hell with feminism!!!!

    Comment by Anonymous
    15:08 01/02/2010 # ! Neutral (0)

    Welcome to the 21st century, now they do, they just don't want anyone to know.

    Comment by Anonymous
    16:12 01/02/2010 # ! Neutral (0)

    Yeah, and in 19th century they didn't even have the right to play video games. Oh, wait...

    Comment by Anonymous
    12:42 02/02/2010 # ! Neutral (0)

    Prehistoric console from 19th century.
    What could it be?

    Comment by Anonymous
    14:49 01/02/2010 # ! Neutral (0)

    kids aren't gamers?

    Comment by Anonymous
    14:36 01/02/2010 # ! Neutral (0)

    Ds imo is pretty gamer oriented there are a lot of good games on the ds worth buying in fact many of which aren't 1st party either
    wii on the other hand ................

    Comment by Anonymous
    14:35 01/02/2010 # ! Neutral (0)

    Er, really? It looks pretty close to symmetric to me; doesn't seem to be a significant difference between male and female at each age. I call bullshit.

    Comment by thanto_
    15:25 01/02/2010 # ! Neutral (0)

    That's exactly what I see. It's nearly identical for both genders. That couldn't possibly be right, given that many other surveys indicate that females, regardless of age, are a vastly smaller portion of the gaming market. Even with all the family friendly crap, males are still more likely to purchase and use any given console.

    I think there may be a problem with the question they asked. Simply asking if someone has a Wii could probably give this distribution pattern - the Wii is seen as a family entertainment system, so people would answer yes just because it's in the household. So, we would get a "yes" from little kids (who would want a Wii more than older kids) and their parents. And that's precisely the pattern we see.

    Comment by Anonymous
    16:11 01/02/2010 # ! Neutral (0)

    That would explain why more old women are listed than old men, women tend to have longer lifespans...




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