Sony’s product marketing vice president Scott Steinberg has been busy rubbishing Sony’s competitors as being “dated, dead, dumb terminals,” for whom he has “bad news” in the form of a resurgent PS3…
Some excerpts from his hyperbolic “value proposition”:
“In the next few years, you’re going to start to see us separate from the herd. Some of the other platforms are going to look very dated because their life spans are so much shorter than ours.
The brilliance of PS3 is that it’s not a dead, dumb terminal like other machines. We can throw layers of firmware into that box and always be contemporary with technology. We can reflect and respond to how people are using entertainment.
If you’re a competitor I’ve got bad news for you because we’ve got some absolute blockbusters that are in the works, some of them new IP, some of them existing IP, that we’re building specifically for the PS3
From a competitive standpoint our competitors are going to have a tougher road now then even in 2008. But for PlayStation 3 consumers, it means more quality and more choice.”
It is not hard to guess who he has in mind when speaking of his “competitor.”
Those looking to float an armada of hot air balloons can read the whole spiel here. Pity the “competitor” who has to read it.