Top 10 Anime in $$$
- Categories: Anime, News
- Date: Oct 2, 2009 14:43 JST
- Tags: Anime Goods, Business, Marketing, Pokemon, Rankings, Shonen, Statistics
The 2008 market for character goods in Japan was estimated at $17.1 billion, and recently released statistics allow the top anime franchises to be ranked according to how much merchandise they sold, a very important metric as sales of anime goods can dwarf proceeds from anime sales.
The figures themselves, compiled by Amusement Journal, are based on extrapolations from a 1,000 participant consumer survey, rather than on actual sales (which would involve thousands of companies pooling data). 100 franchises of all kinds are ranked.
The percentages represent estimates of the scale of the franchise out of the entire market; the number in brackets is the ranking out of the overall top 100 franchises, most of which are not anime related.
1. Pokémon 7.46% (1)
2. Anpanman 7.28% (2)
3. Precure 3.24% (7)
4. Gundam 1.36% (11)
5. Dragonball 1.36% (17)
6. Doraemon 0.88% (18)
7. Naruto 0.70% (23)
8. Onegai My Melody 0.63% (26)
9. Haruhi 0.54% (28)
10. Evangelion 0.52% (30)
11. One Piece 0.48% (32)
12. Yu Gi Oh 0.47% (35)
13. Gintama 0.44% (38)
14. Hitman Reborn 0.39% (42)
15. Bleach 0.34% (46)
16. Code Geass 0.32% (53)
17. Conan 0.27% (63)
18. Tennis Ouji 0.22% (67)
19. Shugo Chara 0.17% (82)
20. Gegege Taro 0.16% (86)
In case you are wondering how, for example, Haruhi could end up beating One Piece despite One Piece being vastly more popular, the most probable explanation is simply that popularity (in terms of rating and readership) and the ability to sell merchandise based on a franchise are not always closely related.
Consider for example the number of Haruhi figures sold versus the number of Luffy figures sold…
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They need to make Sayonara, Zetsubou Sensei merchandise. that's what's up.
http://www.youtube.com/watch?v=8m_6W8NN1gM
Nuff said.
http://www.sankakucomplex.com/2008/11/16/pikachu-nightmare-collector/
"The figures themselves, compiled by Amusement Journal, are based on extrapolations from a 1,000 participant consumer survey, rather than on actual sales (which would involve thousands of companies pooling data). "
Fail.
Amusing indeed, though.
Pokemon WILL be No.1 next year. Its old but still can't stop from gaining its popularity.
Funy thing about is that over 3/4's of those anime are either kiddie and/or 'tween" anime that either outright suck quality wise or are nothing more than anime made to support card games,console games etc..I counted only 6 out of the 20 that i would ever even entertain the idea of watching.
Still can't see gundam merchandise not being no.1 or at least 2.
БЛЯТЬ НУ И ХУЙНЯ!
какого члена не пишется по английски?).. никто не поймет ведь.
wtf?..
Не могу говорить русский
заявила хуйня из захуины
wtf pokemon fukkin sucks i hate that damn cartoon... number 1 should be Code geass then bleach,naruto and eva 4th -.-;
dude their looking at merchandise sales not anime popularity and besides naruto sucks, bleach sucks, code geass is ok and eva is awesome but old so its not going to move a lot of merchandise if any
"eva is awesome but old so its not going to move a lot of merchandise if any"
Yeah, sure.
Dude, its not about the anime popularity... Its about economic merchandise
and "its super effective"
All hail Lelouch!
Gegege no Taro? Sure it's not Gegege no Kitaro?
i can understand 8 yr olds liking pokemon...but there are 40 year olds who spend 500$ on the cards...plz die pokemon...
Pokemon's going to hell sooner or later, their new Pokemon's are like something straight out of a horror movie? And since when they started teaching kids about creature gods?
One piece needs more moe to increase their sales, Shugo Chara & Precure FTW
the problem is that since there is no way to "Catch 'em All", people are watching the anime to see how Ash throws a Pokeball and manages to catch Legendary pokemon so easily. So gradually Pokemon grew to be the top
I wanna be the very best
that no one ever was....
pokeporn first?
What no Hello kitty and Fate ? I'm surprise to see Gintama there considering it lack of figures
It starts the article saying it's based on a survey, not anything like sales or facts.
Don't pay any attention to this worthless list in any way.
Fucking christ..
As expected of pokemon
Yay! Pokemon!
Hey, I love several things from my childhood and shall admit that I still play with my old games and toys. Growing up should not mean 'stop enjoying things'.
Hmmm.. *looks at your Sato-chan avvy*...
Yea, nice ol' memory..
Thta's my EVA, even after 10 years, it's one of the best-selling nn-children oriented
"Consider for example the number of Haruhi figures sold versus the number of Luffy figures sold…"
That's not possible. Luffy's just too fucking awesome to be compared to the likes of a maniacally-egoistical teen girl that just bitches around on her show.
Ah, of course, I'm forgetting about the fetishes of crazy otakus. Sorry.
Anyways, I'm not the least surprised that pokemon nor gundam being in the top 5.
well there is Nagato, i give my vote to her
Lonk live Pokemon!!!
...and bring nack Misty/Kasumi
Go, go, Shugo Chara!
QFT
I'm surprised Yu Gi Oh isn't ranked higher. Children's card games are serious fucking business. People will pay upwards of $200 for cards that they could just get by buying a couple boxes of packs. But then again, this probably doesn't count that sort of resale.
Oi, enough with pokemon already, it's time for em to make sexymon.
Wait... Conan is # 17? As in.... the Barbarian? :O
the detective turned child detective.... that's a classic
I wanna be the very best
like no one ever was
to catch them is my real test
Why does this guy keep spamming his own threads?
I whistled for a cab and when it came near the license plate said FRESH and there were dice in the mirror
If anything I could say that this cab was rare, but I thought, "Nah, forget it. Yo, holmes to Bel-Air!"
I pulled up to the house about 7 or 8 and I yelled to the cabbie, "Yo homes smell ya later!"
Looked at my kingdom I was finally there, to sit on my throne as the prince of Bel-Air.
Meowth, that's right!
To train them is my cause
c-c-c-combo breaker!!
I will travel across the land searching far and wide
Where did he gets this facts from? Pure imagination or does he has a reliable source?
If you go back and read the article, it says.
It would be helpful and polite if the writer included a link to the source of the data he is quoting.
OH BOY
Because you delusional bastards don't understand, that main character goods consumers are KIDS who want TOYS, not bunch of overgrown salarymen wasting all their money on plastic incarnations of their sexual desires.
FUCK YEAH SEAKING
precure and Onegai My Melody? never heard of those b4
you haven't heard of precure? Pretty Cure? it's a mahou shoujo anime... and Onegai My Melody is basically cute Sanrio stuff.
Artefact, you do realize pretty much every poster here is a "creepy lolicon?"
Everyone just wants to be in the little girl
*fixed*
Everyone just wants to be the little girl
how can you not have heard of precure in one form or another when they've had like four or five different series?
Its prime audience is little girls. The secondary audience is creepy lolicon.
ahh artefact, so that's why i don't know it.. i'm not lil girl and i'm definately not lolicon.. though here i am..
you read sankaku and you don't know them!?!?! OMG! "Equality now" spy!!
+1
Dondake! Gintaman hasn't ended? They should cancel it already.
you just don't understand why people love gintama at beginning still love gintama.
go away and play your pokemon
The poster you replied to(14:54) is a better Gintama fan than you'll ever be. You have no idea what his post means.
^
LOLWUT?
In this comment tree - 18:01 gets made a fool.
"Dondake! Gintaman hasn't ended? They should cancel it already."
Reference to ep.100 or so of Gintama.
GOTTA CATCH EM ALL!!
And to do it, they make you buy all the damn versions.
...no wonder they make so much money.
it should be:
GOTTA BUY 'EM ALL
Cashachu, I choose you! *cha-ching*
no one's forcing you to do anything. unless there is someone who has holding you at gunpoint and telling you must buy every version from every generation.
But whats life without catching creatures that can say their own names....
lulz i expected digimon to be there too.. haha
Seemingly the franchise sales went down after they stopped releasing those tamagochi-like games..
i MISS digimon!
me too ;-;
naw. its just not that popular IMO.
Look like pokemon will do it again this year, and maybe the next year
<_<
lol wow pokemon is still #1? it's been like 10 years already...
Why won't it die.....
..would only happen when Nintendo finally stopped releasing new Mario games ..
because i love it.
because it prints money...
But I still need to catch em all. :(
I remember reading some article that only a small portion of the currently possible Pokemons have been revealed based on the currently available elements.
And that's assuming they don't introduce new elements (seems this has already happened once).
they dropped the slogan because you cannot catch them all, every time you get close more come out. Those pokemon are just too fucking horny, they keep cross-breeding and making more new pokemon to catch
It's true, the Gotta Catch 'em All motto has been dropped long ago. I should know since I'm a huge Pokémon fan. XD
But yeah, I'm not surprised they ended up at the top. The fanbase they've built up is amazing. o_o
It looks like the bottom part of the list are all franchises that have really made a huge jump from last time!
Pokemon will never stop for it makes shit loads of money :P
pokemon gotta fuck em all!
new species, half human half pokemon
whatever happened to lickitongue ? x3
you really can't get them all anymore, Arceus is a nice example
With an entire Pokemon Center store dedicated to Pokemon merchandise, and existing in multiple locations throughout Japan, it's really not surprising at all that it comes out top.
Who's that pokemon?
http://www.youtube.com/watch?v=alEw0ReD8QE
we're not all losers like you
Pokerap, nuff said:
http://www.youtube.com/watch?v=G71enrqDI_o
Here's when something magical called h4x comes in...
lol i stopped trying long ago
Everytime I catch them all, Nintendo fucks me over and throws more of em at me, then says "Catch them all again!". Fuck this, I give up. I'm gonna go watch Digimon now.
I will alway, always "catch'em all" bring it on nintendo!! do your most....
well, pokemon has a trading card game other than the figurines/models, it wins because it has more stuff on sale... right?
LOL @ "Gotta catch them all AGAIN"
note that Nintendo has not been using the "Gotta Catch 'em all" slogan at all lately...
And now you know why Nintendo maintains a focus on the child demographic. Never underestimate the power of children with parents with credit cards. Never forget that the merchandise targeted for this demographic always spills out into older audiences. And never trick yourself into believing that the inverse will hold equally as true.
pokemon needs to be mmorpg, thats the end of wow
nintendo sucks !!!
Actually there is already a Pokemon MMO existing. o_o;
Are you talking about an official mmo or just one of the many shitty fan-made ones?
Seeing how many shitty models Bandai fabricated based on Gundam one could trought it was a better bussines. I mean, GunPla is EXPENSIVE, while most of pokemon merchandise are cheap "happy meal" figurines.
Expensive means little kids don't get them generally. Which means there's more demographic towards the adult fanbase, which is much smaller...