Haruhi Endless Eight Marketing Genius


With the ongoing Endless Eight debacle disaffecting what remains of their pathetically masochistic fanbase, Kadokawa and Kyoto Animation have seen fit to continue their jolly antics; their latest fascinating marketing strategy is visible in the release details for the DVDs of the “new” series.

As you can see, not only will there likely be four discs of Endless Eight at full price, they are also patting themselves on the back for their cleverness in identifying the discs only by lengthy and non-sequential series of numbers. As expected of marketing geniuses.

涼宮ハルヒの憂鬱5.142857 ¥6,930 (Disc 2)

涼宮ハルヒの憂鬱5.230769 ¥6,930

涼宮ハルヒの憂鬱5.285714 ¥6,930

涼宮ハルヒの憂鬱5.428571 ¥6,930

涼宮ハルヒの憂鬱5.571428 ¥6,930

涼宮ハルヒの憂鬱5.714285 ¥6,930

涼宮ハルヒの憂鬱5.999999 ¥4,830

Doubtless the fact that four of these discs would have to have the same title never even entered into their thinking.

It will certainly be interesting to see the sales figures for these discs…

Via Moon Phase.

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    Comment by lightningsabre
    08:30 31/07/2009 # ! Neutral (+0.2)

    The smart thing to do here is just to buy the disc with the actual Endless Eight ending and that's it.

    Comment by mi
    09:48 31/07/2009 # ! Neutral (0)

    they created each episode with different director
    i think it should be treated as normal
    because they paid the same as the other episode
    not really marketing genius but marketing failure

    Comment by RyoBase
    10:06 31/07/2009 # ! Neutral (0)

    Kyoani should deserves "Troll of the year" award.

    Comment by Anonymous
    09:02 31/07/2009 # ! Neutral (0)

    real fans buy all 8 episodes 8 times! dont think it wont happen, more likely than a guy buying 20 copies of idolmaster

    Comment by Anonymous
    09:06 31/07/2009 # ! Neutral (0)

    will they sell include the season 1 episodes ???
    could be each volume got 4 episodes.
    or they will put on each volume a endless crap episode ??
    will there also be a Blu Ray version.
    Is there any one here really going buy it plz send your money to me plz ??

    Avatar of cheriipai
    Comment by cherii pai
    09:58 31/07/2009 # ! Neutral (0)

    i cannot understand the senseless crap you are spewing

    Comment by Urmom
    11:45 31/07/2009 # ! Neutral (0)

    sales figures? more like FAIL figures! OLOLOLOLOLOL I MADE A FUNNY!

    Comment by Anonymous
    11:50 31/07/2009 # ! Neutral (0)

    I honestly wonder how many copies they'll sell.

    Comment by Anonymous
    12:40 31/07/2009 # ! Neutral (0)

    Not so many considering people will only need to see one.

    Comment by Anonymous
    11:27 31/07/2009 # ! Neutral (0)

    I'm thinking Endless Eight was an idea one of the higher-up's girlfriend had, and he had to put it in for the sake of his sex life.

    Comment by Templa
    10:50 31/07/2009 # ! Neutral (0)

    Isn't it worth enough to see Mikuru and Haruhi in all kind of different cute clothes, like bikinis and kimonos?

    Comment by Anonymous
    11:05 31/07/2009 # ! Neutral (0)


    I can kinda get the fun-factor in this loop. I don't like it, but I understand the idea behind it. What I cannot believe is the fact that about a third of all Haruhi episodes is going to be the same fucking thing.

    In 5 years, when some kid decides to watch some anime, he's bound to hear about Haruhi. And what does he see ? 8 episodes out of 25 that are identical. It's just a stain on the overall series.

    And I really liked Haruhi...

    Comment by Anonymous
    10:56 31/07/2009 # ! Neutral (0)

    ill just buy the last one since its the same ep as the other 7 for the 1st ep on the disk and the way out of the loop as the second.

    Comment by Anonymous
    08:42 31/07/2009 # ! Neutral (0)

    Man, how ignorant can you be? Don't blame KyoAni for this, they're as fed up as we are. The producers are Kadokawa. Why the hell would KyoAni do entirely new animation for each episode if they were just looking for a profit? That was their way of rebelling imo, though they could have done it better. Like different animation styles instead of just different angles and shit. That could have been fun. But anyway, they are not responsible for the direct decision.

    Comment by KorTaku
    10:46 31/07/2009 # ! Neutral (0)

    How sure are you of this?

    Comment by Anonymous
    07:20 31/07/2009 # ! Neutral (0)

    Japan's suicide rate probably increased tenfolds after episode 8 aired. Someone better create a Terminator and go back in time to kick 'em KyoAni's butt. "Hasta la vista baby"

    Comment by Anonymous
    07:26 31/07/2009 # ! Neutral (0)

    I expect some otaku to buy out an entire shop's stock and smash it all right in front of said shop.

    Avatar of maxchain
    Comment by maxchain
    06:51 31/07/2009 # ! Neutral (0)

    Pssh, I'd like to see Haruhi TRY and swing that sword around in the same room as the likes of Baiken.

    Avatar of Aero
    Comment by Cerenado
    08:33 31/07/2009 # ! Neutral (0)

    It's not genius marketing... is just that as long as they can make some profit out of this, they won't really give shit about anything else.
    But I still can't decide of what to think of the people that say that they enjoy watching the same shit repeated over and over for more than 8 times. Lest just go with mere pity for now. :D

    Comment by Schrobby
    08:35 31/07/2009 # ! Neutral (0)

    Only braindead will buy them all. Not even free blowjobs can change that.

    Comment by alexcampos
    08:27 31/07/2009 # ! Neutral (0)

    This should be a perfect chance for all Haruhi fans to take a serious stand against this ridiculous nonsense and boycott these piece of shit dvds maybe Kadokawa will get the hint. HOWEVER knowing how retarded otakus in Japan are, the dvds will probably break record sales.

    Avatar of Katameido
    Comment by MaidNiac
    12:27 31/07/2009 # ! Neutral (0)

    Sounds clever (sarcasm) than GONZO's Rosario+Vampire Capu2's censorship and Moetan episode 6 recap marketing strategy..

    Comment by shalala
    06:43 01/08/2009 # ! Neutral (0)

    Never the less the might be one hardcore fan that will end up buying 10 of each dvd.

    Comment by my mom
    22:08 31/07/2009 # ! Neutral (0)

    I can't wait to see how much they can sell

    Comment by brotch
    23:06 31/07/2009 # ! Neutral (0)

    E8 drives otaku to madness

    E8 drives otaku to enlightment

    Comment by Cantido
    01:43 01/08/2009 # ! Neutral (0)

    Woah......he found his NHK device eh?

    Comment by Anonymous
    01:34 01/08/2009 # ! Neutral (0)

    All the comments here only prove that KyoAni succeeded in epic trolling everybody.

    Comment by PhilB
    15:49 01/08/2009 # ! Neutral (0)

    KyoAni is trying to mess with my mind. No worries. It impressed me with the first season, but it didn't intoxicate. If it weren't because of K-on! I'd destroy them!!!

    Comment by Anonymous
    15:55 01/08/2009 # ! Neutral (0)

    after endless 8, they are gonna make all the new episodes epic.

    that wouldnt surprise me...

    Comment by Anonymous
    05:09 04/08/2009 # ! Neutral (0)


    Comment by Kiri
    16:47 07/08/2009 # ! Neutral (0)

    涼宮ハルヒの憂鬱5.142857 (5+1/7)
    涼宮ハルヒの憂鬱5.230769 (5+3/13)
    涼宮ハルヒの憂鬱5.285714 (5+2/7)
    涼宮ハルヒの憂鬱5.428571 (5+3/7)
    涼宮ハルヒの憂鬱5.571428 (5+4/7)
    涼宮ハルヒの憂鬱5.714285 (5+5/7)
    涼宮ハルヒの憂鬱5.999999 (5+7/7)

    What a nice freaking way to say we're looping your brains out of your heads

    Comment by Metalbunny
    23:11 02/08/2009 # ! Neutral (0)

    Damn it all the helll...
    If they copied endless eight 3 times..they should have the time to create THE OTHER EPS..BUt noooooo

    Comment by zxclobber
    18:09 01/08/2009 # ! Neutral (0)

    Just wait for it. There gonna do something like"
    "You can't watch this DVD's unless you insert endless 8 disk # in" for the remainder of the season."

    Comment by Zetsubou
    20:14 31/07/2009 # ! Neutral (0)

    I think the idea of endless eight as not a bad one, they just carried it too far and ruined it completely, leaving bad after taste.

    Had they only done four episodes, the fourth being the last one, this could have been epic, unprecedented in anime and very much in tune with Haruhi's eccentric fashion of organizing episodes and storyline.

    Second and third would have had to be more different from each other, with the third being close to ending it, (the one with the plane signs) but coming short for the fourth to finish.

    Comment by Gradation
    19:17 31/07/2009 # ! Neutral (0)

    I never expect KyoAni to do something like this. Then again, what the hell do I know.

    Comment by Anonymous
    14:01 31/07/2009 # ! Neutral (0)

    When KyoAni and Kadokawa become bankrupt as a result of no one buying any of the 4+ DVDs of Endless Eight, they'll blame this all on torrents + fansubs. :/

    Meh, they have themselves to blame.

    Avatar of Myballz
    Comment by Lazydabear
    14:05 31/07/2009 # ! Neutral (0)

    Like I said before they were causing controversy in order to sell this crap to market to the masses of fans that would hope this series has something to offer.

    Comment by M
    13:30 31/07/2009 # ! Neutral (0)

    And the real sad thing in all this is....people will buy them -_-

    Comment by abort-retry-fail
    12:42 31/07/2009 # ! Neutral (0)

    Gives new meaning to capitalist scum...

    Avatar of ChonnyD
    Comment by ChonnyD
    15:33 31/07/2009 # ! Neutral (0)

    Jesus, are they like stupid or something? I hope they didn't over-produce those DVD's because they're going to have huge inventories of surpluses because no one's going to buy a bajillion DVD's of the same goddamn episode.

    Avatar of Ray
    Comment by Ray
    18:12 31/07/2009 # ! Neutral (0)

    Oh KyoAni, when will you stop trolling us?

    Comment by Kintoki
    18:20 31/07/2009 # ! Neutral (0)

    Fail Troll is Fail

    Comment by Anonymous
    15:40 31/07/2009 # ! Neutral (0)

    If Bandai Entertainment is interested in getting the second season for an R1 release, how the hell are they going to release all these identical episodes?

    Comment by MusicalNote
    15:47 31/07/2009 # ! Neutral (0)

    If this marketing ploy works... Well, all I'll do is face palm. I lost my faith in humanity a long, long time ago over more serious issues than professional trolls.

    Comment by Anonymous
    06:19 31/07/2009 # ! Neutral (0)

    I've heard it said that if you want to train a dog, you should not always give it rewards for the desired behavior (but also never punish it for the desired behavior).

    Maybe there's something similar relating to gambling and our monkey-brains ("Maybe... maybe, THIS episode will be 'real'. I'd better watch it just in case").

    Haruhi second season has been on my friends' weekly anime-watching lineup, but I've just been sleeping through them.

    And if I miss something 'real' -- at this point, I just don't care.

    Comment by brotch
    03:07 31/07/2009 # ! Neutral (0)

    Do they actually compete for the trolling master title ?

    If they keep up with E8 for a month, they will earn it. For sure.


    Comment by NogamI_Aoi
    03:12 31/07/2009 # ! Neutral (0)

    Lol what?
    They ARE sequential.
    Discs from 2 to 7, excluding 3 are 5 + x/7, where x is a number from 1 to 5.
    3 is special for some reason, it's 5 + 3/13

    Comment by DeTrun
    03:44 31/07/2009 # ! Neutral (0)

    This is true. Impressive. :) But what about the 8th disc?

    Comment by NogamI_Aoi
    03:47 31/07/2009 # ! Neutral (0)

    I don't know.
    Rumored re-done Asahina Mikuru no Bouken Episode00, probably?

    Comment by NogamI_Aoi
    05:16 31/07/2009 # ! Neutral (0)

    Um. Let's see.
    2006 Season was released on 8 DVD.
    The first DVD was simply called "Adventures of Mikuru Asahina Episode 00". Seven other DVDs were called "Suzumiya Haruhi no Yuuutsu N", where N was a number from 1 to 7.

    Now, seeing as new episodes are trying to fill up the gaps in Haruhi timeline, DVD 1 of new series is called "4: Bamboo Leaf Rhapsody" because it goes in between of original DVD #4 episodes and everything else is called 5.xxx because they go after DVD#5 (Lone Island Syndrome 1-2) and DVD#6 (Live Alive and Day of the Saggitarius).

    Comment by DeTrun
    05:50 31/07/2009 # ! Neutral (0)

    Oh. That could be right. Maybe some more opinions could help to confirm if more people have the same POV or think this could be correct. Maybe you could tell Artefact about this, he's the one who posted the news. He might correct his/her original post to add this, if that's possible. Oh well :)

    Comment by DeTrun
    04:07 31/07/2009 # ! Neutral (0)

    Hmm, were there rumors about that? Interesting :)

    I'm not getting something, though. Disc 2 is mentioned with the 1st vol., but where is the first disc or does volume 1 begin with the 2nd disc? I'm a bit confused :)

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