Western vs Eastern Game Characters: Muscles vs Moe
- Categories: Games, News
- Date: May 19, 2009 07:04 JST
- Tags: Character Design, Comparison, Marketing, Nintendo, Pokemon, USA
The CEO of Nintendo has recently made some interesting comments to the effect that he is glad his predecessor dared to defy the advice of his American advisors and not turn Pokémon into muscle-bound monstrosities, because “Monsters can’t be cute.”
Of course, we all know how well Pokémon turned out, but what about games where the wisdom of American marketing prevailed and the characters were redesigned to meet the exacting standards of Western tastes? You can see some examples below…
Via Hachimaki.
This continues even to this day, with at times disturbing results…



















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Cuz American proud of their god gift appearance that's the best in the world, unlike japanese as none anime people(real japanese) aren't so good looking like american so they make them look kawaii.
American = Beautiful
Japanese = Cute
Your choice?
I have yet to see a beautiful american girl..
American = Possibly Sexy
Japanese = Cute
you mean..
American = Plastic
you mean..
o.o i seen tons of beautiful american girls tons of beautiful asian girls tons of ugly american girls tons of ugly asian
http://i687.photobucket.com/albums/vv240/Strife91/Other/4460411_33.png
lol nice edit
There was an articale on Sankaku regarding character design of Gears of War vs. Final Fantasy
So let's see, the eastern characters are cute, beautiful, and strong.
The western characters are also strong, but, well, ugly.
Japanese characters often don't LOOK strong, though. By that I mean the stereotypical moe/bishi ones. Yet they often still have powers equal to superman.
the stereotype is supposed to be:
America - ugly and strong looking
Japan - pretty and weak looking
but both can level buildings
this is because american culture and japanese culture are different.
Just like a in conversational exchange, americans (or western cultures in general) send and receive most of the messages in the form words; whereas japanese (or eastern cultures in general) send and receive a majority of the messages in the form of non-verbal movements.
West = more direct (generally)
East = more indirect (generally)
E.g: A salesperson is selling a piece of crap to an American (or person from western cultures) and a Japanese (of person from eastern culture). Neither of them want it. When the salesperson asks whether the American want to buy it, he will tell the salesperson no in a very direct way. But if the salesperson asks the Japanese if he wants it, he will most likely say something like "Uh, I'll think about it. Thank you."
In the example, the Japanese doesn't reject the offer directly because he wants to save face for the salesperson. And there's no such thing as saving face for others for the American.
This tells Japaneses are more rounded and soft; and Americans are rigid and hard.
i can't see the different between those ICO
;;^^a
Athena is also a good example. Check HG101 for arcade flyers.
http://hg101.classicgaming.gamespy.com/athena/athena.htm
Yea.., 40yo Athena impostors on steroids..
that's one of the times when I'd say muscle worked out better than moe, even though it ignores the iconic look of a classic character. I'd love to have owned that box art as a kid... heheh
As usual, america fails.... hard!
moe all the way~
Hahaha, the american Rockman and the Breath of Fire's 'Conan the Barbarian' clone expressions are priceless.
American have bad taste in art and moe..
I'd play that US bomberman over bomberman act zero
Suikoden (PSX) boxart makes me want to puke :)
MOE for president!!!!!!!!!
Like, eww. Interesting comparison, though... and a good warning to Japanese companies: Don't sell out!
moe > all
Hey musclekun meet moechan
9 month later came out
GHOST IN THE CRADLE
ICO looks like shit in the American cover version.
Too bad, since that game was great.
Ok here's a test.
Which to you is "Gayer"
1 a) A Dating sim where you try to win the hearts of 5 different types of Bishoujo.
1 b) A game where you play a musclebound he man from a planet of musclebound hemen thrusting your giant sword into other musclebound he men...and not a woman in sight.
2 a) A volleyball sports game with women in bikinis
2 b) A game where 10 sweaty men pile onto each other trying to grab balls
Inspirited by this article I made this thread on ASSEMblergames.com:
http://www.assemblergames.com/forums/showthread.php?t=23337
Of course, there are a lot of ppl there who prefered the american covers that the japanese ones but...you can't blame them for their bad taste. :P
The EU version of Ico has the original cover.
Fuck American box art. Fuck them taking away the Japanese voices. Fuck them ruining Japanese games in the American releases period. Fuck them for making region codes, making updates which disable region unlocking, and making stores not carry imports, modded consoles, or freeloaders. Fuck them for not making enough copies of the games they make.
Fuck them for making us beg and plead and bend over backwards just to let us enjoy the games we want to play and the way we want to play them.
If both american and japanese both gets profit from each other, it doesn't really matter. it's all about the money.
Yeah... I'm reminded of a very awful Megaman box art which may very well have been a redesign. At least today they don't do that (for the most part).
Both of those ICO boxes look cool to me.
thus explaining our higher birthrate
the megaman one is epic xD
lol at the "minna no golf" image!
i can imagine those older games being westernized but when i saw that it was made for the ps3 i just had my when will they learn moment..
After the first Hot Shots Golf game I lost ALL my interest in the series BECAUSE of the box art... I thought the entire game looked like that. It was only when the PSP version was released and I actually looked at the game in action that I noticed...
THE BOX ART IS A LIE, THE GAME IS STILL AS CUTE/MOE AS EVER!
Gah, when will people learn...
it's okay to be stupid... stupidity is a genetic sickness(muscle n gay loving included), everyone will forgive you...
The Japanese box art is way better...
...WHY DO I LIVE IN AMERICA??!!!! WHY???!!!!
Because its your home!!!! in reality most countries wouldnt want you in their country so be grateful you have one : /
NICE MUSCLE XD
Moe moe kyun?
And god, I didn't knew about the BoF 2 one...
sorry, my moe loving brethren... but I have to go with the BOF2 american artwork *instantly gets transformed into a troll*. I don't know maybe it's just nostalgia from seeing that box so much on the rental racks and being such a fan of the conan the barbarian cartoon (I think I even made that connection the first time I saw the box as a kid). C'mon is there really no one here who actually owned that box back then? Instead I'm finding people who had "no idea". Did you first play the game in rom form? You're making me feel old.
Personally, I'm a fan of more muscular anime characters, like those from Street Fighter. And Richter Belmont was the best looking Castlevania character before that bishi artist got to him too, but I'd even take the NES works over some of the characters it has today. Characters in anime that are too moe, especially in the wrong context, come off as "market research" for me.
But I'm still against publishers changing someone's work just because of the belief that it'll make the title sell better in their territory. It's like censorship. That's what's really wrong with this.
I'll take moe any day over those froggish hypermasculine freaks.
The new worst boxart of all time is definitely the one for the US version of Super Robot Taisen OG Saga: Mugen no Frontier. THe Mega Man boxart was far less of an atrocity in comparison.
Yeah.. The packaging on that dungeon game is one MAJOR reason why I didn't pick it up.
If they'd kept the original box, I would have, though.
Also, I am utterly distraught at how they swapped out the ico box art. Fuck you america. Fuck you.
I would say thay sure not every one don´t buy game only for the box cover but I think that many are like me. When you walk in a game store to buy games, you some time happen to buy a game becuse the box cover appeald to u in some way when u where there and looked for a new game even if u never heard if the game you got atracted to it by the box cover.
If only there was a middle ground. Something between roid rage, vein popping western art, and frighteningly androgynous, feminine manboy eastern art.
You mean your mom?
That's not even a viable insult.
Yeah, that's what she said.
anon fight! anon fight!
Why not have both?!
Use reversable covers. Then, gals can have their bishie pretty-boys, and guys can have their tightly-packed, overmuscled, throbbing-veined, .... (hmmm, I just realized that description kinda sounded pornographic and/or gay) .... 1950s-science-fiction-cover-art-styled super Action HEROES!
I liked the reversable covers which came with the Mahoromatic DVDs. On one side, a reasonably PG-ish cover which wouldn't raise parental eyebrows, and on the other side, an ecchified version.
Those two golf games aren't even the same game. WTF?
I'm amused that even though Mega Man has an arm cannon built in, he somehow ends up with a gun.
Wow! When I first saw Mystery Dungeon cover I thought the game was an american one.
Ha, ha, ha. Look at Mystery Dungeon. They even tried to make the weasel look manly.
When you have a moment, go look up the American cover for Pocky & Rocky. It is horrible enough to warrant mention.
I hate the second ICO cover, I have the first one (UK here) and I think it looks much better, personally. I don't like musclebound heros/heroines much. Cute and moe please!
Yeah, the first Ico cover is what we got in PAL-land...
Aye, we get our releases years later but at least most of the covers are right. Oh wait... >:(
If I recall correctly, Capcom did the same for later Megaman titles.
Typical US always gonna destory the orginal stuff im not saying it to be mean to US but when I comes game box art they always make it but uggly. But a few times good
is this english?
Vaguely.
This.
you should have included Kirby in this. Often it used to be that they just added angry eyebrows to the Japanese box art and released that for the US audiences... lol
Shockingly they didn't do that for Kirby Super Star Ultra.
They aint stealing nothing from kirby, so no point giving him angry brows.
I was just about to mention Angry Kirby Syndrome, hahaha.
That western Rockman cover is a true classic. It's so hideous.
The expression on his face makes me think that he is shitting rocks.
the bomberman and megaman wester characters are horrible.
https://www.awfulmart.com/sc_images/products/337_large_image.jpg
"Megaman" as envisioned by Handre De Jager. 11 inches wide, 17 inches tall. The Mega Man... In a world on the brink of total annihilation, it alone must battle the malevolent forces of Dr. Wily. Although it may seem human, it knows not of our mortal emotions and ambitions. It has but one goal in its existence: murder the wicked. Will it succeed?
Looks like cave scratchings from the 1970/80's...
lol.. andbreath of fire cover look like conan the barbarian
Yea, and Bow looks a bit like Wario. Look at his grin.
LET'S MUSCLE!
MOE FTW
I'd prefer cute over muscle anytime.
xDDDDD
NUHHHH
LET'S MOE!!
NICE MUSCLE!!
And ghetto gangsters.
Looks like they're all a bad fusion with American superheroes.
I cant believe companies are still pulling this shit. Shirens cover art was great, the USA cover art looks almost exactly like the first Mega Man cover art. UGH!
Yeah and its not just in games.
Yesterday I was watching Wolverine and the x-men with my nephew and damn that looks so horrible compared to anime.
Some artworks should just stay with its original state.
I wouldn't go that far. Is still pretty shitty though.
As a huge fan of Shiren, still playing Faye's after 2 years, I totally agree. I would have bought it sooner if it had that cover. As it was, it took me a while to pick it up.
Don't forget to snap up Dark Spire while it's still available, too ...
You should had posted the japanese/western covers of Super Castlevania too =O
really?
http://old-wizard.com/wp-content/uploads/2008/04/snes_castlevania-7753352.jpg
http://www.vgmuseum.com/scans/snes/superaku01.jpg
somehow I don't think it would have helped the point, lol. They're both muscle, except the US box art beats it. Early US castlevania boxarts were lucky in that they were either the same as the Japanese ones or better.
While megaman has awful box art it's not bad seeing how he spend a day on it rushing it(CoA called him a day before it was due).
On the flip side, the male characters in Manga/ anime are mostly Bishie Syndrome sufferers. Something unacceptable and unmanly to the US audience.
Except, Goku and the rest of the Super Aryans. (I meant Super Saiyans lol).
Heroic, macho, stoic, strong, - the stereotype of western heroes.
Arnie! (Governator!)
LET'S MUSCLE!
That 2 word sentence killed any remaining traces of comprehensible thought!
Perfect time for KINIKU!!!!!!!
I like moe!!! muscles does not attract something, it's when you see the cover you're challenged, but moe has the attraction aura...^^
I think those games would of done just as well if it wasn't muscled in the US. Most gamers at that time would probably buy and play it because it's a great game, not because of the cover art.
Its interesting that the 'modern mainstream consumer' studies have been proven wrong by this trend.
Apparently, Americans prefer men, steroids, manly women, and middle aged people.. Even that one white guy in that Videogames documentary admitted that the American version of Megaman looks too old.
Btw, how can you forgot Super Street Fighter Fugly?
http://www.errormacro.com/2007/04/the_saturday_scan_super_street.php
Ken look like He-man for some reason
they must have been using meth or something because that chun li burnrd my eyes. Cammy?! WTH!! was she from american galdiators?
Why can't we have Muscles and Moe?
MOSCLES!!
It'll be my pleasure to try pulling that off.
Risking the crime of shameless plugging, my artwork can be found here: http://digital-dust.deviantart.com