lucky-star-engine-oil-001.jpg

The latest inexplicable moe-anime product tie-in to make its bid for the at times excessively profligate otaku wallet emerges: here we have no less than “Lucky Star Eco Engine Oil”, replete with “added peach fragance.”

lucky-star-engine-oil-002.jpg
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The ita-oil™ (or ita-yu™) is ¥2,520 a litre, available in both peach and mint. It goes on sale June 20th.

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Konata warns those unfamiliar with fragant engine oil: “You can’t drink this stuff!”

Presumably this is intended for the itasha market, though given otaku proclivities it may just find itself decorating otaku rooms… Is there a product we will not see ita-fied?



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    109 Comments
    Comment by Anonymous
    03:57 18/05/2009 # ! Neutral (0)

    And I thought the scent stuff they use to trap Otaku in a shop was weird...

    Comment by FunkMasterFlex3
    04:45 18/05/2009 # ! Neutral (0)

    Yeah... anime advertising might be going a little too far now... scented engine oil, seriously?

    Comment by KajunBowser
    05:14 18/05/2009 # ! Neutral (0)

    I don't even think that most anime otaku in Japan own cars. This is one of those WTF!? risks in advertising.

    Comment by Anonymous
    08:48 18/05/2009 # ! Neutral (0)

    lol Oil WTF---why OIL i dont understand why someone shoud buy lucky star oil...this dosent make sense

    Comment by Jira
    08:56 18/05/2009 # ! Neutral (0)

    Dude...powered by moe.

    Comment by Maximatum99
    10:00 18/05/2009 # ! Neutral (0)

    LOL

    Comment by Anonymous
    13:19 18/05/2009 # ! Neutral (0)

    Most anime otakus in the lower east coast do.

    (the same people who do Kigurumi and all that are rich bastards.)

    Comment by Hyo
    15:03 18/05/2009 # ! Neutral (0)

    They'll prolly go with "Moetrol" (Moe Petrol) next...

    Comment by ThatGuyWithTheBalls
    15:46 18/05/2009 # ! Neutral (0)

    Lol If You Ignore the text...

    It looks like a Drink....

    Red = Straw Berry Flavor

    Green = Green Apple Flavor

    ...

    Might Make Kids think thats a Drink....

    Comment by Anonymous
    19:20 18/05/2009 # ! Neutral (0)

    why use ordinary oil when you can buy scented lucky star moe oil, at £50 extra, answer: The otaku effect.

    Comment by basilio
    15:39 18/05/2009 # ! Neutral (0)

    Why exactly is engine oil scented?...

    Comment by Anonymous
    18:38 19/05/2009 # ! Neutral (0)

    It's marketed to LOOK LIKE engine oil, but is actually just scented oils.

    Comment by Shaawin
    03:57 18/05/2009 # ! Neutral (0)

    wat a coincidence. i need some engine oil right now. all i would need then is a luckystar oil filter ya?

    Comment by Anonymous
    07:32 18/05/2009 # ! Neutral (0)

    no kagamin pic?

    Comment by Palmtop Tiger
    03:57 18/05/2009 # ! Neutral (0)

    If you put this in your car, I hope it blows up.

    03:59 18/05/2009 # ! Neutral (0)

    Blows up and become lucky stars...

    Comment by Obsidian
    04:00 18/05/2009 # ! Neutral (0)

    But it has a Peach Fragrance in it.

    D:

    Comment by Anonymous
    06:11 18/05/2009 # ! Neutral (0)

    yes, it makes your car smell good

    Comment by knee-san
    06:49 18/05/2009 # ! Neutral (0)

    Fix'd

    If you put this engine oil
    it makes your car smell good because it has
    Peach Fragrance in it.
    then it blows up your car and

    definitely.. definitely you'll see lucky stars

    Comment by Anonymous
    14:48 08/10/2009 # ! Neutral (0)

    You know what? I loled. Hard.

    Comment by Anonymous
    04:03 18/05/2009 # ! Neutral (0)

    To me, it just funny they put "Dont Touch" sign as if anyone wanted to... lol

    Comment by Anonymous
    04:12 18/05/2009 # ! Neutral (0)

    what i'm more curious about is the presence of Nanoha in the second picture. was there something else displayed there regarding Nanoha? want more of that!

    Comment by Anonymous
    04:57 18/05/2009 # ! Neutral (0)

    AMEN!!! DO WANT moar Nanoha!

    Comment by Otaku Girl
    06:11 18/05/2009 # ! Neutral (0)

    Whoa, you have sharp eyes.

    Comment by Anonymous
    15:42 18/05/2009 # ! Neutral (0)

    *first Anon who mentioned the Nanoha sighting*

    apparently if you scroll down a bit more, someone found out what it was. how in the world can they not have mentioned/posted an article on the Nanoha car which is pure awesomeness with Raging/Raising Heart plastered on the side of the car??

    Comment by DuDuL
    04:24 18/05/2009 # ! Neutral (0)

    DO WANT!

    Comment by giedrius
    04:35 18/05/2009 # ! Neutral (0)

    DO NOT

    Comment by Anonymous
    00:10 19/05/2009 # ! Neutral (0)

    Would like to purchase and would offer a generous tip to the kind fellow loading up the silly old Rx7 FD3S with the Lucky Star decals.
    Would Like Indeed!

    Comment by Anonymous
    10:16 18/05/2009 # ! Neutral (0)

    me to any one one know if there is lucky satr oil for two stroke engines???

    Comment by roukou
    04:25 18/05/2009 # ! Neutral (0)

    Something is wrong with Japan.

    Comment by kamanashi
    05:52 18/05/2009 # ! Neutral (0)

    That's why they are awesome.

    Comment by t//B
    04:32 18/05/2009 # ! Neutral (0)

    For ronery otaku who can't take it any more to anhero with.

    Comment by Anonymous
    04:33 18/05/2009 # ! Neutral (0)

    Wait, is it for penis engine or car engine?

    Comment by Chrouya
    05:50 18/05/2009 # ! Neutral (0)

    Hurr, I don't want to have an automatic penis running on oil...Might as well get a vib, instead.

    Comment by akuma2002
    04:33 18/05/2009 # ! Neutral (0)

    I don't know why there's a peach fragrance added. Japan sure is weird^^

    Comment by Anonymous
    04:35 18/05/2009 # ! Neutral (0)

    Wow this is like 10 times more expensive than the cheap stuff that I use.

    Comment by Anonymous
    04:36 18/05/2009 # ! Neutral (0)

    This'll be a big laugh in Detroit. xD

    Comment by Anonymous
    04:46 18/05/2009 # ! Neutral (0)

    this is going just a tad too far in stupid advertising for more stupid shit. as if ita-rice wasn't bad enough, they had to ita-engine oil? how many ronery otaku actually cook their own rice? they eat cup noodles to save money. and ita-engine oil? most otaku don't even own a car! stupid idea is stupid.

    Comment by Anonymous
    05:11 18/05/2009 # ! Neutral (0)

    Scented engine oil even. :D

    Comment by Chrouya
    05:52 18/05/2009 # ! Neutral (0)

    Maybe use the ita-engine oil as fuel for the ita-rice! Problem solved, all otakus happy.

    Comment by Alaudia
    04:47 18/05/2009 # ! Neutral (0)

    i'm predicting that in a few years time we'll all be using lucky star products, from toilet paper to airplanes~

    it's all part of a conspiracy to take over the world using lucky star.

    Comment by DuDuL
    04:52 18/05/2009 # ! Neutral (0)

    Lucky Star Airplane... you know... that one actually sounds great XD

    Comment by Anonymous
    05:13 18/05/2009 # ! Neutral (0)

    I saw a picture of a Rozen Maiden airplane once. Vinyls or shopped, I don't know, but it was awesome.

    Comment by KajunBowser
    05:17 18/05/2009 # ! Neutral (0)

    The plane, desu~

    Comment by Anonymous
    09:42 18/05/2009 # ! Neutral (0)

    Wasn't there already a pokemon airplane?

    Comment by Ctrl Shift Esc
    04:49 18/05/2009 # ! Neutral (0)

    Why would you need your car to smell like peaches/mint if everything under the hood will smell like metal anyways? Unless the fragrance is very strong.

    Comment by Anonymous
    05:16 18/05/2009 # ! Neutral (0)

    It's for car diagnostic purposes!

    1. Use this stuff, being extremely careful not to spill when you add it to your engine.

    2. If your engine compartment smells like peaches, you know you've got an oil leak.

    3. If your car exhaust smells like peaches, then you know your engine is burning oil (though I don't know if the peach scent would make it out past the catalytic converter).

    Or, maybe the peach scent is aimed at women who change their oil but don't like the standard oil smell.

    Comment by maru
    07:13 18/05/2009 # ! Neutral (0)

    LOL d(^^)b

    Comment by hauntedskin
    04:51 18/05/2009 # ! Neutral (0)

    You watch...scented toilet paper is next!

    Comment by Anonymous
    10:16 18/05/2009 # ! Neutral (0)

    In Mexico, they're selling scented toilet paper too.

    Comment by Firo
    04:51 18/05/2009 # ! Neutral (0)

    It smells so good yet I can't drink it? WHY KONATA, WRYYYY??

    Inb4 Icy saying: "this article needs moar lolis" (´∀`)

    Comment by Chrouya
    05:53 18/05/2009 # ! Neutral (0)

    You can drink it though. I don't care what happens to you afterwards, but you can drink it, definitely.

    Comment by KajunBowser
    08:00 18/05/2009 # ! Neutral (0)

    "Quantum of Solace," right?

    Comment by Anonymous
    09:43 18/05/2009 # ! Neutral (0)

    I'd drink it even if I wasn't in a desert.

    Comment by Anonymous
    14:49 08/10/2009 # ! Neutral (0)

    OMG, you're right!

    Comment by Anonymous
    04:55 18/05/2009 # ! Neutral (0)

    i wonder how this stuff stacks up against amsoil and mobil1. and scented?? what so you can smell it in your garage if ur car has an oil leak, or burnt peaches from your oil fumes?

    that said, i still want some... for decoration or course. 5x the price of mobil1 isn't exactly cheap for just shits and giggles, especially in the form of motor oil....

    Comment by Anonymous
    05:02 18/05/2009 # ! Neutral (0)

    Madness.

    Comment by Anonymous
    05:03 18/05/2009 # ! Neutral (0)

    MADNESS?

    THIS
    IS
    JAPAN

    Comment by Anonymous
    05:07 18/05/2009 # ! Neutral (0)

    Madness... This is Japan!

    Comment by jj
    05:18 18/05/2009 # ! Neutral (0)

    ...where's Kagamin...?

    Comment by Anonymous
    05:49 18/05/2009 # ! Neutral (0)

    On the oil filter.

    Comment by maru
    07:14 18/05/2009 # ! Neutral (0)

    I don't think tsundere oil sounds assuring so maybe that's why she's missing.

    Comment by MaidNiac
    16:04 18/05/2009 # ! Neutral (0)

    You guys got it wrong. The other girls would be inside the Engine tank... will Kagamin will be on your car seat, gagged.

    Comment by paul
    05:19 18/05/2009 # ! Neutral (0)

    next should be ita-undergarmet

    Comment by Anonymous
    05:50 18/05/2009 # ! Neutral (0)

    How about they call a Star on the sky the "Lucky Star"?

    Comment by Meido_Guy
    06:08 18/05/2009 # ! Neutral (0)

    I think this is what they really meant when they said that anime will boost their economy, aaaaah gawd this is just going too far on useless anime products... -_-'

    Comment by MidnightTide
    06:31 18/05/2009 # ! Neutral (0)

    well shit, I want Lucky Star engine oil next time I need to change it....DO WANT!

    Comment by sleepy
    07:08 18/05/2009 # ! Neutral (0)

    Delicious drink- wait, engine oil??

    Comment by De JaY
    07:19 18/05/2009 # ! Neutral (0)

    The mint one is 5W40, huh? That's the right Oil for my car.
    Must have.

    Comment by Supakitsune
    07:32 18/05/2009 # ! Neutral (0)

    I lol'd.

    Comment by Anonymous
    07:53 18/05/2009 # ! Neutral (0)

    They forgot Kagamin. Those advertizing pricks forgot Kagamin.

    Comment by maga
    08:00 18/05/2009 # ! Neutral (0)

    Nothing is sacred...

    Comment by ChonnyD
    08:32 18/05/2009 # ! Neutral (0)

    Since when the fuck are you going to be smelling your engine's oil once it's in the damn car?

    Comment by jphachi_roku
    09:47 18/05/2009 # ! Neutral (0)

    when you check your engine first thing in the morning before you drive. THe most basics of maintenance

    When you change your oil, instead of the waxy yuck smell, you get peach and mint.

    Makes sense in a wierd way.

    Aside from being somewhat of an otaku, I'm also an amatuer racer.

    It kindae nice that the engine smells differently when working on an engine (for hours on end), same way as when I tried putting biodiesel into a race prepped turbo diesel ford focus, the exhaust smells like a mcdonald's kitchen.

    Comment by Anonymous
    14:51 08/10/2009 # ! Neutral (0)

    It... Does make sense...

    Comment by ShibariComplex
    09:10 18/05/2009 # ! Neutral (0)

    if they need moe to sell eingine oil then it's probable crap

    Comment by Anonymous
    10:10 18/05/2009 # ! Neutral (0)

    There's a Nanoha car next to the oil.

    http://img.wazamono.jp/futaba2/futaba.php?res=28432

    Comment by KajunBowser
    11:53 18/05/2009 # ! Neutral (0)

    Nice Nanohaa Ita-car. Might have Lucky Star Ita-Yu in it.

    Comment by Anonymous
    10:29 18/05/2009 # ! Neutral (0)

    Yes! Now your car can be invigorated by the power of Konata and friends!

    Comment by Anonymous
    10:31 18/05/2009 # ! Neutral (0)

    By the way, when you post these articles, please let us know WHERE SUCH ITEMS CAN BE PURCHASED!

    Comment by abort-retry-fail
    10:35 18/05/2009 # ! Neutral (0)

    Well, another example of Japan showing its capitalist nature to the extreme again...

    Comment by the other anon
    10:59 18/05/2009 # ! Neutral (0)

    "Lucky Star Lubricants: for smooth pumping action that will certainly make her purr"

    It comes with a free poster of a moe anthromorphic car on the back label, blushing and dripping.

    Comment by EcureuilMatrix
    02:54 19/05/2009 # ! Neutral (0)

    I can totally picture this ad campaign in my mind...

    Comment by sanimej2
    11:09 18/05/2009 # ! Neutral (0)

    First I laughed at Japan for the "Evangelion Sneakers". Then Japan punches me in the face again with Lucky Star Engine Oil. Your too much for me at times, but I still love Japan!

    Comment by Shinx
    11:16 18/05/2009 # ! Neutral (0)

    I don't see kagamin..

    Comment by Gunso
    11:25 18/05/2009 # ! Neutral (0)

    but the packaging is look like a bottle of shampoo or some of juice drink only... especially the red one... look delicious...

    Comment by Anonymous
    12:14 18/05/2009 # ! Neutral (0)

    It's a trap!

    Comment by Jashin
    12:38 18/05/2009 # ! Neutral (0)

    Peach scent... O__O WHAAAT? Who would like to smell motor oil? O__O

    Comment by Anonymous
    12:42 18/05/2009 # ! Neutral (0)

    Working on cars is supposed to be manly.

    Comment by N.R.
    13:11 18/05/2009 # ! Neutral (0)

    American boys should play eroge. Only then will they be able to seperate the fiction from the real.

    Comment by N.R.
    13:12 18/05/2009 # ! Neutral (0)

    sorry, wrong article >_>

    Comment by Aeromax
    13:27 18/05/2009 # ! Neutral (0)

    I'M SORRY, BUT I SIMPLY CANNOT ENDORSE THIS PRODUCT

    Comment by Anonymous
    15:41 18/05/2009 # ! Neutral (0)

    Best plan ever! Now Otaku can burn themselves to death or drink the engine oil to get closer to the promise land.

    Comment by Hennaikimono
    15:44 18/05/2009 # ! Neutral (0)

    The sent of motor oil and peach/mint together in the same source dosen't attract me at all. *imagines a smell more funky than just motor oil*

    Comment by Riiku
    16:39 18/05/2009 # ! Neutral (0)

    I dont think the fragrance is going to help with oil's quality in anyway. Quite the opposite.

    Comment by Anonymous
    16:43 18/05/2009 # ! Neutral (0)

    The bottle is the only thing I want, the shit inside is never going near my car.

    Comment by Anonymous
    17:06 18/05/2009 # ! Neutral (0)

    headline: "LUCKY STAR OTAKU DIES FROM CONSUMING ENGINE OIL"

    "...apparently he considered the fluid to be the collective vaginal juices of the lucky star cast..."

    Comment by Anonymous
    17:47 18/05/2009 # ! Neutral (0)

    X2

    Comment by KajunBowser
    18:48 18/05/2009 # ! Neutral (0)

    xDD
    THIS

    Comment by Anonymous
    19:44 18/05/2009 # ! Neutral (0)

    Why no Yui (Narumi - Konata's Cousin) on these ones ? She's one of the only driver in the anime. (And she drives like a pro/psycho)

    http://www.youtube.com/watch?v=ZvfJFid2bGI&feature=related

    Comment by MaidNiac
    00:40 19/05/2009 # ! Neutral (0)

    *Ahem..*

    http://www.sankakucomplex.com/wp-content/gallery
    /misc-images-xxi/lucky-star-engine-oil-002.jpg

    Comment by metatron
    19:59 18/05/2009 # ! Neutral (0)

    will that make your car moe?

    Comment by Anonymous
    14:53 08/10/2009 # ! Neutral (0)

    No, it will make your car Yui!

    Comment by Anonymous
    20:06 18/05/2009 # ! Neutral (0)

    well, at least i can use the bottle to store syrups. (After i clean it, of course-- would be tricky.)

    Comment by Anonymous
    23:45 18/05/2009 # ! Neutral (0)

    Looks more like detergent bottles than engine oil lol.

    Comment by Icy-nee-san
    02:39 19/05/2009 # ! Neutral (0)

    HOLY CRAP! I MUST ORDER THIS FOR MY CAR NOW!!!!!

    And Im gonna totally drink some of it :D

    Comment by Anonymous
    15:50 19/05/2009 # ! Neutral (0)

    Hahahah there so rich i think there messing with us to see if itll sell lol

    Comment by Heavyoak
    13:20 20/05/2009 # ! Neutral (0)

    I WOULD SO PUT THIS IN MY CAR.

    Comment by Anonymous
    14:53 08/10/2009 # ! Neutral (0)

    I'd Yui-fy my car with this.

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