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A mobile phone dating service called “Boy Ranch” has generated a storm of controversy thanks to its portrayal of men as docile animals to be traded by their female owners, and the way in which it allows women to freely traded the personal information of men without their consent.

The most noticeable aspect of the dating service is that it encourages its (female) participants to create a “ranch” of men, who are represented as cows, sheep and horses. Lady ranchers can then make friends and share the personal details of their livestock with one another, in the hopes of finding a prize stud, presumably.

The privacy concerns over the service are considerable. Any woman can freely register a man’s personal details with the service without his knowledge or consent, and entering such crucial details as the whether the creature is rich or poor, his physique, whether he is the eldest son, etc., is all encouraged by the site’s management.

Names and photographs can even be submitted. All these can be shared freely with others using the service.

otoko-no-ko-no-bokujou.png
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The comments on the initial announcement quickly developed into a storm of outrage, with criticism on a variety of grounds: “Is it ethical to register men as animals?” “Was this really thought through properly? I think it is grotesque…” “This is sexual discrimination, surely!”

The company responsible, Cyber Agent, claims that its choice of animals is a reference to recent mass media reports dealing with reports of so-called “herbivorous men”, who the mass media claims to be a newly emerged type of highly passive man unlikely to court women in the manner they demand, hence the “livestock” connection.

Cyber Agent thus claims it is quite proper for them to portray men as animals to be traded and led by the nose by women, but offers a sop to critics by claiming it will reconsider the name. It does not give any significant response  to the privacy concerns the game raises.

Via Itai News.

There may already have been adult games along these lines for both men and women for sometime, but these are hardly comparable to a mainstream dating service which encourages the unauthorised use of real people’s personal information.

We can only imagine the storm which would ensue had they dared to make a version which allowed men to freely enter women’s personal details and portrayed them as livestock or worse…



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    Comment by mi
    18:32 16/05/2009 # ! Neutral (0)

    who cares who cares it's just a game
    if i don't want them to bother, then i will not bother them

    http://www.sankakucomplex.com/wp-content/gallery/cache/39935__320x_otoko-no-ko-no-bokujou-4.jpg

    -(^3^)/ someone should translate that...

    Comment by Anonymous
    21:35 16/05/2009 # ! Neutral (0)

    If you're a guy and you piss a fem off, even unintentionally, expect to find your picture, I repeat, your PICTURE, on this site with suitable derogative comments. Then don't be surprised if checkout girls and such you see every day smairking and lauughing at your expense, and perhaps even take the piss out of you in public. Do you like to be humiliated in public?

    Comment by Anonymous
    10:40 20/01/2012 # ! Neutral (0)

    i gonan bother them with a Flamethrower.

    silly Misandry Women .

    Comment by Anonymous
    10:40 20/01/2012 # ! Neutral (0)

    i gonna bother them with a Flamethrower.

    silly Misandry Women .

    Comment by Hyo
    17:11 16/05/2009 # ! Neutral (0)

    Where's our beloved Equality Now?

    Comment by Anonymous
    10:38 20/01/2012 # ! Neutral (0)

    Equality ?

    a flamethrower is cheaper than
    " your " so-called Equality .

    just burn the Misandry Women .
    and then Burn them and Burn them again .

    Comment by CS
    17:10 16/05/2009 # ! Neutral (0)

    Th-

    Wh-

    What the fuck is this?

    No, this is not OK. This is ridiculous bullshit. Wha...what the hell. I'm flabbergasted. I'm infuriated. What the hell is this? Are they serious? This exists? This is like, rolled-a-natural-1 critical FAILURE OF JUDGEMENT. How the hell did this get mainstream without someone saying "On second though, maybe this is a bad idea,"?

    I... I'm stunned, I really am. No, wait, I shouldn't be. Hi world. I forgot what you were for a second there. Yeah, whatever, I'm back, ignore the lapse of jade above.

    Oh, and as for the all feminists = bitches bit popping up here, let's clarify where I stand on that.

    I think EqualityNow (and, for that matter, UNICEF) needs to seriously re-evaluate their priorities if they have any intention of living up to their organization's assumed name.

    tl;dr:
    -This is f'ing stupid and never should've happened; the creators and patrons are in severe need of Brightslapping.
    -Stop judging groups (such as feminists) by the worst members among them; anyone who does so needs percussive maintenance.
    -Equality Now needs a Brightslap. All of it.

    Now somebody find Noa Bright. He's overbooked.

    Comment by Anonymous
    15:46 20/07/2010 # ! Neutral (0)

    Who really cares? If the dumbed down animal-like business-birthed wage-slaves want to act the way they've been made to be. Why not just let them?

    Comment by Anonymous
    10:39 20/01/2012 # ! Neutral (0)

    s.h.u.t. t.h.e. f.u.c.k. u.p. ..............

    you Misandry Woman.

    Comment by Anonymous
    00:51 16/09/2011 # ! Neutral (0)

    It's not realistic at all. If it was, all the men would show up as pigs.

    But this was not made by women, but by men.

    Comment by metatron
    17:48 16/05/2009 # ! Neutral (0)

    "We can only imagine the storm which would ensue had they dared to make a version which allowed men to freely enter women’s personal details and portrayed them as livestock or worse…"

    Indeed, another shitstorm

    Comment by Anonymous
    17:49 16/05/2009 # ! Neutral (0)

    Why is everyone here throwing a hissy fit? It's not like any of you are interested in 3D women in the first place so who cares if they won't date you. Btw there's a English site where women can shame men who've cheated on them and probably share other negative information too, so it's not like the concept is new. As far as the Animal are concerned, is it based on ranking like horse=excellent, cow=good, sheep=so-so, pig=bad?

    Comment by liveevil
    02:17 17/05/2009 # ! Neutral (0)

    It's actually different. Warning another woman that this guy is actually a cheater is one thing. Divulging the secrets of your friend such as "he still wets his bed" is outright humiliation.

    Comment by Anonymous
    00:01 17/05/2009 # ! Neutral (0)

    Most men won't be bothered by this because there isn't a history behind it. In this country, calling someone a "Paki" is as offensive as calling someone a "nigger", although "paki" actually just means "pure" in Urdu (Pakistan meaning "pure land"). It's also just the natural abbreviation of the word, like calling a British person a "Brit". If I went abroad and someone said "Hey, look, it's a Brit!" I wouldn't be slightly offended but, as I said, there's no history of persecution or anything. It's really hard to be offended by.

    Comment by sifian
    01:58 17/05/2009 # ! Neutral (0)

    That's mighty rich coming from an anonymous.

    Comment by Anonymous
    10:41 20/01/2012 # ! Neutral (0)

    f.u.c.k. your opinion.

    i'm bothered.
    That group of Women must die .

    kill them with fire.

    Comment by Naga_Ten
    21:59 16/05/2009 # ! Neutral (0)

    I bet this was created by those feminists that pulled down Rapelay!

    Comment by EUREKA
    16:54 16/05/2009 # ! Neutral (0)

    I knew it, all women are into bestiality. That's why they call the best of us "studs", grow up wanting ponies, and and treat their pets better than us. Straight from the horse's mouth? Straight from the horse's COCK! D:

    Comment by TsubasaNoTenshi
    14:50 16/05/2009 # ! Neutral (0)

    Who was the social group that raised her voice we have yet to hear...

    Comment by chad001
    14:49 16/05/2009 # ! Neutral (0)

    The part that REALLY annoys me, is that this reminds me of Animal Farm....

    Comment by Anonymous
    15:49 16/05/2009 # ! Neutral (0)

    This made me laugh.

    And I'm a man.

    Comment by Aldwin30
    Comment by Karim-sama
    16:18 16/05/2009 # ! Neutral (0)

    I don't care what animal the gals call me as long as they are milking me!

    How do I take part of this wonderful game?
    are a lot of women taking part?

    Comment by Azure Xuchilbara
    21:04 02/04/2010 # ! Neutral (0)

    But aren't we all animals to begin with..?

    Men are pigs...

    Women are bitches...

    Whatever in between is futanari...

    Comment by Anonymous
    15:44 20/07/2010 # ! Neutral (0)

    sorry, women are pigs. Not guys, we're cows. :D

    Comment by Anonymous
    15:42 20/07/2010 # ! Neutral (0)

    So what if men are portrayed as cows, horses, and sheep?

    Women are pigs, dogs, and sheep.

    XP

    Comment by Anonymous
    10:43 20/01/2012 # ! Neutral (0)

    it bothers me to the point that
    i wanna burn them all to ashes.

    silly Misandry Women .

    Comment by Anonymous
    03:53 04/11/2009 # ! Neutral (0)

    No worries. Going to destroy world in 2012 with Meteor BRB

    Comment by lol lmfbo
    04:28 20/05/2009 # ! Neutral (0)

    lol im a guy to start and im just laughing my ass off at this response! yes this is a strange game and service but there are more games and services that include the rape and murder of women and no one cares to critisize them lol. im just sayin

    Comment by Anonymous
    18:58 20/05/2009 # ! Neutral (0)

    you're so not a guy.

    nor a woman :O

    Comment by Anonymous
    19:05 20/05/2009 # ! Neutral (0)

    also, please direct me to a game that exists to provide a service like this one where real women don't only loose their personal information but also (as you say) end up getting raped and murdered so that I may go and negatively respond to it the same way I have responded to this.

    you said games and services, plural, and I'm only asking you to show me one.

    Comment by Anonymous
    11:10 20/12/2011 # ! Neutral (0)

    i hope hackers do them a " favor " and
    a " visit " deleting the all.

    LoLz

    Comment by Anonymous
    06:38 17/05/2009 # ! Neutral (0)

    why did I have to thin of the novel Animal farm now? =P

    Comment by abort-retry-fail
    06:42 17/05/2009 # ! Neutral (0)

    Would you say this would cause the feminists to lose their battles more often?

    Comment by Shinx
    16:52 17/05/2009 # ! Neutral (0)

    lawl..

    Tear to tiara pic =)

    Comment by liveevil
    22:50 17/05/2009 # ! Neutral (0)

    This was in that game? Seriously, after a second look i finally realized why the image seems fucked up. It's because of the physics of the milk and the udder. I mean, is that even possible in that position afgojna;gajsdas

    Comment by :3
    21:32 17/05/2009 # ! Neutral (0)

    ...sweet sweet mobile game..

    Comment by halotoo
    13:19 17/05/2009 # ! Neutral (0)

    Wow putting someone private information without their permission.Would it be surprising if it lead to some sueing and how can they be sure that those information given aren't misleading.

    Privacy aside what I don't like are the animal representation,cow,horse,sheep how about a car,jet, gun,lion or tiger.But no women only like cute things so how about a dog that wag his dick instead of his tail.left,right,left

    Comment by Anonymous
    17:59 17/05/2009 # ! Neutral (0)

    Snakes and cocks are not used to represent too

    Comment by MikeeUSA
    14:46 16/05/2009 # ! Neutral (0)

    This is encouraged, however Men having young wives and controlling them is harshly punished everywhere.

    We need a world wide revolution that never ends.

    Death To women's Rights.
    Viva Men's Liberties.

    Comment by Anonymous
    13:23 07/12/2010 # ! Neutral (0)

    Then convert to Islam.

    Comment by Yakimaki
    11:30 16/05/2009 # ! Neutral (0)

    Why is this a problem? It is encouraged by the site and is actually the sole purpose of the site itself so why are people bitching and moaning about it.

    Comment by Anonymous
    10:45 20/01/2012 # ! Neutral (0)

    they say men are dogs and it
    is not a problem ?

    Kill them all !
    Moar hate for misandry Women !

    Moar .

    Comment by Anonymous
    11:44 16/05/2009 # ! Neutral (0)

    From the article:

    "Any woman can freely register a man’s personal details with the service without his knowledge or consent, and entering such crucial details as the whether the creature is rich or poor, his physique, whether he is the eldest son, etc., is all encouraged by the site’s management."

    "It does not give any significant response to the privacy concerns the game raises."

    Comment by Zacharov
    18:20 16/05/2009 # ! Neutral (0)

    Right there is abuse of the opposite gender and a complete disrespect for privacy and humanity.

    If only lynching was legal. Certainly this is something that deserves the 'burn on a stake' sentence.

    Comment by Anonymous
    06:36 17/05/2009 # ! Neutral (0)

    Yakimaki just can't read the main points.. ~8D

    Comment by sifian
    11:32 16/05/2009 # ! Neutral (0)

    I'm baffled that anyone has an issue with the animal aspect of this- it's comedic really get a sense of humor people.

    What's not funny is the privacy aspect. No one should have their personal information published like this without consent and oversight on what's said. I'd be hella pissed if I found out my information was being tossed around without my knowlege. The fact that I might be represented as a goat, etc is trivial.

    Comment by liveevil
    02:08 17/05/2009 # ! Neutral (0)

    I'm bitching because it's like shotgun marriages/organized meetings all over again. Imagine your mom putting up your info in that site. Basically the invasion of privacy is my problem, and what they said.

    Comment by Keirnoth
    11:34 16/05/2009 # ! Neutral (0)

    People are bitching because if it was done the other way around, the idea wouldn't even make it past any sane company executive who wants to keep their job.

    It's a pretty stupid site, and I would absolutely fucking HATE for my personal information to be posted (sounds like a female version of 4chan where girls post the personal info they know about these guys on the website). Regardless of gender, that's a huge violation of privacy, which would have a bigger legal issue than this male vs female crock.

    Comment by Lost
    13:40 16/05/2009 # ! Neutral (0)

    tbh im suprised no one has contested this yet..

    Comment by Anonymous
    13:53 16/05/2009 # ! Neutral (0)

    I have a sense of humor to the point that I laugh at almost anything (literally) and I don't find the animal aspect of this site funny at all. The animal aspect isn't comedic, it's painfully annoying. Maybe I would think differently if they chose better animals than farm animals.

    Comment by Anonymous
    13:41 16/05/2009 # ! Neutral (0)

    I wouldn't have minded the animal aspect at all if the guys they represent consented to it. Then it'd be up to them if they want to be represented as animals, just fun and shit.

    If I ever learned about the exact same thing except men created it and it was unaware women as the animals, my right eyebrow would be just as high as it is right now... which is quite a bit higher than my left one... which means I'm thinking "WTF D:"

    Comment by weee
    11:06 16/05/2009 # ! Neutral (0)

    when men collect women its called a harem...
    when the opposite happens its called a ranch?!?!?!

    Comment by Anonymous
    11:08 16/05/2009 # ! Neutral (0)

    It's called... equality?

    Comment by Anonymous
    10:44 20/01/2012 # ! Neutral (0)

    wake up dude .
    it's called " hate " .

    Comment by Anonymous
    12:33 16/05/2009 # ! Neutral (0)

    It's called a Dude Ranch.

    Comment by OigoMiEggo
    03:32 17/05/2009 # ! Neutral (0)

    You can call it "Du Ranch" which is why we need to set them up du bomb.

    Comment by Carrie
    13:12 16/05/2009 # ! Neutral (0)

    I lol'd at "Dude Ranch." 8| Darnit, anon.

    Comment by ShibariComplex
    10:56 16/05/2009 # ! Neutral (0)

    wahahahahaha.. this is so degrading too me XD

    Comment by RapeEqualityNow — Now
    11:05 16/05/2009 # ! Neutral (0)

    http://www.youtube.com/user/equalitynowyt

    I just couldn't lost the chance...

    Comment by OigoMiEggo
    03:31 17/05/2009 # ! Neutral (0)

    It amuses me that they have so little videos and picked their color scheme. You'd think they would have more propaganda videos up hm?

    Comment by a passerby
    11:35 16/05/2009 # ! Neutral (0)

    Equality Now: With this, we are now one more step closer to attaining 'our' concept of equality for all!

    [-_-]

    Comment by Anonymous
    20:36 16/05/2009 # ! Neutral (0)

    A massacre to allow Anonymous and its supporters to rule the world?

    Comment by イチロ イノ Ichiro Ino
    11:55 16/05/2009 # ! Neutral (0)

    Maculinists... (if ever there is one)

    beat the hell out of crap from those feminists...

    Comment by イチロ イノ Ichiro Ino
    14:25 16/05/2009 # ! Neutral (0)

    Misogynist… (if ever there is one)

    beat the hell out of crap from those feminists…

    Comment by Chris
    19:43 16/05/2009 # ! Neutral (0)

    Thank you for correcting that Ichiro Ino. I'm a masculinist, but that doesn't mean I go around beating women.

    Comment by liveevil
    02:10 17/05/2009 # ! Neutral (0)

    I'm a misogynist.

    Comment by Athrun
    15:18 16/05/2009 # ! Neutral (0)

    He-Man

    Comment by Sosei
    13:04 16/05/2009 # ! Neutral (0)

    The word you're looking for is 'Misogynist'.

    Comment by Kev
    18:31 16/05/2009 # ! Neutral (0)

    Nope, misogny is hatred of women, feminism is wanting equal rights for women. Masculinist is the word Ichiro was looking for.

    Comment by Anonymous
    20:37 06/09/2010 # ! Neutral (0)

    I know this is old, but to complete the set misandry would be the hatred of men

    Comment by イチロ イノ Ichiro Ino
    14:25 16/05/2009 # ! Neutral (0)

    Thanks...

    Comment by Krolik
    Comment by kami
    11:57 16/05/2009 # ! Neutral (0)

    how is a few thousand girls having my nummber a bad thing? thats free marketing.

    come on. i cant see who would hav a problem with this.

    Comment by Anonymous
    15:27 16/05/2009 # ! Neutral (0)

    As hot and perfect as I am, I'd rather be able to get to know girls a little before they jump through my window and land on my cock.

    Comment by Anonymous
    04:00 18/05/2009 # ! Neutral (0)

    It is important to ensure that all goods received are not damaged, corrupted, decayed or malicious.

    Comment by Anonymous
    14:06 16/05/2009 # ! Neutral (0)

    how... how do you know they're all... GIRLS though? D:

    I don't want to be probed by aliens >_>

    Comment by OTIKA
    00:01 23/01/2010 # ! Neutral (0)

    Whatever it may be, I trust the aliens more than the humans anyway.

    Comment by Anonymous
    14:10 16/05/2009 # ! Neutral (0)

    read it further. they also discuss the guy's "inadequacies" and joke about him. They publicly ridicule people on the internet without even making them anons first! You might casually go to the supermarket one day and see three or four girls look at you and giggling and whispering to each other about you, then you find that the supermarket cashier girl that you have a crush on can't look at you in the face anymore without bursting into lawls.

    Yeah that's brilliant marketing, you'll sure be popular too.

    Comment by Anonymous
    14:31 16/05/2009 # ! Neutral (0)

    Enjoy having your identity "magically" acquire a criminal record, all on the basis of some bint posting "legal" details online, proof be damned.

    Comment by Oh you know
    12:48 16/05/2009 # ! Neutral (0)

    I'd rather not get tied up in a basement and raped, bro.

    Because effectively, that's what this site is; the penultimate stalker tool. A collection of hundreds of women tracking the income, job, individual habits etc. of men; an entire network of stalkers.

    I value my ass as a man, personally.

    Comment by Anonymous
    12:11 16/05/2009 # ! Neutral (0)

    Like they would only post that, lol. They're "mainstream" girls, for god's sake.

    "Jun-kun sucks in bed."

    "Satoshi has a small penis..."

    "Shigeru is hairy in the butt."

    "Naoto sleeps in the same room of his mother."

    etc

    Comment by Palmtop Tiger
    11:58 16/05/2009 # ! Neutral (0)

    Remember guys, we're on the internet, where guys can be women and you can list yourself as a handsome millionare.

    Comment by Anonymous
    14:34 16/05/2009 # ! Neutral (0)

    The problem here is when someone else does it for you, making up details as they go.

    Comment by Anonymous
    11:54 16/05/2009 # ! Neutral (0)

    At the end of the day men will always be physically stronger. If we don't like what a woman says we can simply break their jaw.

    Comment by Anonymous
    16:43 16/05/2009 # ! Neutral (0)

    Frying pan, dude. Domestic violence is actually split pretty evenly between the genders. Never underestimate crazy women, especially when tools are involved.

    Comment by Anonymous
    20:37 16/05/2009 # ! Neutral (0)

    Makes you reconsider the term 'stay in the kitchen' doesn't it.

    Comment by Anonymous
    16:47 16/05/2009 # ! Neutral (0)

    You watch too many bad horror films. Women are strong enough to find, lift, and use life-ending objects. You can harm and kill regardless of your gender.

    You go for her jaw, she goes for your weak point for massive damage - your testicles, then as a double whammy she can get you for assault and triple it by summoning Equality Now.

    Women are not stronger or weaker, they are just assholes like the rest of us D:

    Comment by liveevil
    02:10 17/05/2009 # ! Neutral (0)

    LOL MASSIVE DAMAGE!

    I remember that crab.

    Comment by Anonymous
    14:33 16/05/2009 # ! Neutral (0)

    Enjoy getting sued and thrown to jail for battery and assault.

    Comment by JustAGuyPassingBy
    11:52 16/05/2009 # ! Neutral (0)

    First the animal thing is bullshit. But there is no way posting someone else's personal info is legal. If I found my stats on that I'd sue the bitch and the company, I'd fucking gut them, financially speaking of course.

    Comment by softbanker
    10:12 16/05/2009 # ! Neutral (0)

    Hey Cow nice shot! (v',')>Bang!

    Comment by Anonymous
    10:05 16/05/2009 # ! Neutral (0)

    Seems like a mature version of Harvest Moon..

    Comment by Anonymous
    Comment by Anonymous
    20:32 16/05/2009 # ! Neutral (0)

    Oshi-

    Comment by that anon
    12:42 17/05/2009 # ! Neutral (0)

    lol

    Comment by Anonymous
    10:15 16/05/2009 # ! Neutral (0)

    This is such BS. If this was done the other way round the concept wouldn't have left the drawing board before being swamped by complaints and lawsuits. The president of the company would be expected to issue an apology and immediately withdraw the service. However because it's men getting the short end of the stick the most anyone thinks is that it's a bit mischievous of the company. I can't believe Cyber Agent actually tried to defend it instead of recognising it as the barely legal, sexist and downright insulting miserable excuse for a dating service.

    Comment by Anonymous
    16:22 16/05/2009 # ! Neutral (0)

    "However because it’s men getting the short end of the stick the most anyone thinks is that it’s a bit mischievous of the company."

    Speak for yourself, this site would be highly illegal in my country, because of privacy issues. It is illegal to put identifying information online about other people, and while the internet is not bound to any countries,, servers most definitely are. They're just "lucky" (or unlucky) the servers are somewhere this actually would have left the drawing board.. Not just that, I was outraged at the news.

    Comment by Lost
    13:13 16/05/2009 # ! Neutral (0)

    it might as well be considerd a rule of life... a man can be sexist a woman cant.. its sad the system works like this but thats how it works nowdays when theres a guy vs woman in court im more inclied to belive the guy as they are the ones who get there rights trampled on more nowdays... yet no one is trying to do anything about this quite sad relly.. makes me wonder when woman strip guyrs rights complety will the situation change to the otherway around?

    Comment by Anonymous
    16:27 16/05/2009 # ! Neutral (0)

    Women can easily be sexist, women can even be misogynist. Anyone who tells you otherwise is a moron. That's like saying ethnic minorities can't be racist, and that people can't hate themselves.
    Way to go to set up a straw (wo)man. Are you going to claim all men are rapists next, because that's the kind of logic you're using.

    Comment by Endersgame
    18:22 16/05/2009 # ! Neutral (0)

    Hey, dumb ass, he's exaggerating and he does state "it may as well be considered a fact of life" as in a woman can't be convicted/accused of being sexist because its always the mans fault. Think you can understand now?





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