“The Anime Bubble is Burst, Moe & Fansubs are to Blame”

quantity-over-quality.jpg

Anime industry figures say the anime boom of the past several years is ended, and the industry is quick to point fingers.

There seems little doubt that the production of anime has cooled off of late: in 2000, 124 anime titles were broadcast on Japanese TV,  but in 2006 this had risen precipitously to 306; in 2008 it declined to 288. The latest season sees 30 shows airing, whereas the same season in 2006 saw 60.

A director of an industry group is gloomy:

“The bubble of a few years back is well and truly burst. With declining birth rates and a recession it is downhill from here on. The industry has gone from boom to bust, and restructuring looks likely.”

Much of this success is attributed to a steady series of hit late night anime starting in the nineties, some, like Neon Genesis Evangelion, spawning entire industries unto themselves.  In this boom, domestic sales rose to 97 billion yen in 2005, but have since slumped to a “mere” 78 billion in 2008.

One anime producer has no doubts about where to lay the blame; he places it squarely at the feet of the increasingly unadventurous studios themselves, who have been endlessly churning out moe and mecha anime:

“The reason this stuff isn’t selling is because people have cottoned on to the fact they’re just rehashing the same moe and mecha anime over and over. With less disposable income and the diffusion of HD, youngsters have become very careful about what they buy; as only the best products can weather this, there’s nothing for it but to make more of them.”

The disastrous mishandling of the international markets is another worry for the industry, which has seen the US anime market shrink from $4.8 billion in 2003 to $2.8 billion in 2007, with DVD sales collapsing even as the online popularity of anime has been stable or risen.

Publishers blame the pernicious influence of fansubs and P2P, rather than their own willful failure to adapt to the digital distribution model, which has seen international anime fans left with no legal options in most cases.

Considering that Japanese P2P networks have been transferring vast quantities of data at rates most countries can only dream of for years now, the notion that torrents are a major drain on sales clearly has some problems.

Fortunately, publishers are finally beginning to take halting steps in the direction of a workable online distribution model, with anime viewable over a variety of video sharing sites legally, if with excessively restricted regional availability.

These efforts seem to be meeting with some success, so growth and supplantation of the ineffectual direct DVD sales model seems likely.

The collective realisation in the industry seems to be that quality must now come to trump quantity.

Prior to the boom of the late nineties, output was steady at 100 to 150 titles for many years, producing great hits such as Evangelion and Gundam all the same. This is taken as evidence of the fact that massive output is not necessarily appropriate.

The industry group director puts it plainly:

“We have to change fast. China already outstrips us in quantity of titles produced, so from now on it must be quality over quantity, with anime production taught properly at universities in order to create human resources of great quality; this can become a national forte.”

Via Asahi.



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    Comment by Anonymous
    16:23 05/05/2009 # ! Neutral (+0.2)

    People who archive fansubs on their HDDs/DVDs/whatever when there are legitimate releases out are killing the industry. Prove me wrong.

    Comment by Anonymous
    05:10 06/05/2009 # ! Neutral (0)

    Half right. There are some people who won't buy even if they can as long as they can get it free. So even if fansubbing got eliminated entirely these people won't spend a dime and move on to other sources of entertainment.

    Comment by Anonymous
    18:42 02/06/2009 # ! Neutral (0)

    you know whats the difference in archiving things on my DVR or Tivo and doing it on a HDD off the internet? As a matter of fact why arent the studios going after the internet companies instead of the user that ARE paying for the intenet and using it for what is designed for. sharing information!! Whether it be text, music, movies plays whatever thats what the internets for! Thats why I'm paying extra for bandwidth speed. I'll go to jail before I pay anyone anything I already paid and I do every month if you didnt get your cut then go to them and leave us the hell alone!! It just completly absurd to me!

    Comment by Artefact
    18:52 02/06/2009 # ! Transparent

    Your ignorance knows no bounds, does it?

    Comment by Y10NRDY
    13:00 05/05/2009 # ! Neutral (+0.2)

    this was inevitable. with the advent of P2P and a lack of conscience on the part of the otaku community there was bound to be a hell of a backlash. what we can do, however, is SUPPORT the industry by committing to purchasing the things we see online and actually like - of which there is never a shortage. i mean, fansubs aren't really killing it. it's the people who refuse to put money into a market they can access illegally for free. i personally don't see any problem with fansubbing or downloading/streaming a series but once it comes out domestically if it was a show i liked, i will put my money where my mouth is as often as i can afford and buy the DVDs when they are released. at the very least in boxset form if nothing else.

    Comment by KajunBowser
    13:05 05/05/2009 # ! Neutral (+0.2)

    Best policy: Have fansubs, buy when licensed (if you can afford it).

    Comment by Sorrior
    18:07 05/05/2009 # ! Neutral (0)

    Here Here this is what i do i download the fansubs hell keep aloty of rhem but then buy the actual series or show i'm still behind on that but hey i'
    m wrking on it next tyime round i'm either gonna get shakugan no shan or ghost hunt MAYBE ah my godess season 2 all of wich i have on mu external juts wanna buy em., Hell i had Zegapain preordered till bandai cancelled it i just wanted the boxset now i'm probably gonna buy the singles at some point. My sister thinks oh just download your supporting the consumer based societal model and i think yeah t least i AM supporting it and one of my favorite entertainment modes up their with video games and manga.

    Comment by Oldtaku
    05:52 06/05/2009 # ! Neutral (+0.2)

    I was hoping this would happen a few years ago.

    The only way for the anime market to go back to being about qaulity was for the anime bubble to pop, and the market to crash.

    If these companies don't suffer for putting out mass amounts of trash, they will never learn. Worse yet are the retarded newer fans who are too dumb to not fall for their schemes.

    Another lesson they need to learn: Real fans don't want, or NEED dubs. You are wasting your money making them. Quickly made subtitled DVD's (like they did with Gurren Lagaan)

    The faster these people who think anime is a "fad" are out of the fandom, the better.

    Anime has turned into everything I hated about western media.

    Comment by Anonymous
    08:56 06/05/2009 # ! Neutral (+0.2)

    So I'm not a real fan if I prefer dubs? great logic buddy.

    Comment by Sakarii
    19:24 06/05/2009 # ! Neutral (0)

    I wish I could say I agree but it's been proven the American fans like watching dubs more then subs. Even to the point of only buying DVDs that dubs with them.

    But, with everything else I agree with you.

    Comment by Detailoid
    00:31 07/05/2009 # ! Neutral (0)

    And going "WTF is this bullshit!" when they get subs. Which strikes me as lazy and idiotic, but then again I grew up in a country where only kids stuff was dubbed in movies and tv, and the other stuff subbed, so that's a lot of cultural bias there...

    Comment by sifian
    17:00 06/05/2009 # ! Neutral (0)

    That's just not true... there's are a lot of shows where cultural implications are lost in translation. However, in that absence, lots of people would prefer to spend more of their attention to watching the details of animation and less to understand what exactly is happening in the first place, Full metal Alchemist for example.

    And there there are some rare occasions where there dub is flat out better- or it makes more sense for the show to be in english. Black Lagoon, for extreme example, where three of the four main characters are American and everyone is assumed to be speaking english even though the vocals might be japanese.

    This clip really shows the superiority of the BL dub. There is no way I could possibly enjoy this scene in a japanese dub as much as I did in the english dub.
    http://www.youtube.com/watch?v=3rxVQe8vtOI

    Comment by Anonymous
    15:10 26/09/2009 # ! Neutral (0)

    You forget that Japanese cartoons, are at it's heart, children's media. Many plots, themes and characters recycle for each successive generation because they appeal to a particular age group. This is all new to the shortys and there's nothing wrong with that.

    Comment by psychoticdream
    09:17 06/05/2009 # ! Neutral (0)

    remember claymore?? i still die a little when i remember what they did to it

    for shame....

    Comment by Anon
    08:24 06/05/2009 # ! Neutral (0)

    How can one complain about moe anime? They are selling pretty well...
    If anything, the other kinds of anime are the ones that should be blamed, since they are uninteresting and no one wants to buy them.

    Comment by Anonymous
    09:13 06/05/2009 # ! Neutral (0)

    That's one the whole reason about the post ass. How can you complain about other kinds of anime? Moe to me is like youtube videos with thumbnails of naked hot chicks. When you click on them, in the end they are just view cheats. that's what I see in moe fucking VIEWCHEATS. Sure, many of them look promising but for once i like to see some good story in too with the animation is the only reason we all gave a damn about anime in the first place. if not, at all.

    Comment by M I N N
    09:59 06/05/2009 # ! Neutral (0)

    Yea, one reason why a lot of people turned away from american animation was lack of story and thats what anime provided cartoons that was for any age group that didnt need to be aired on HBO XD - tell me if thats now true. anyone one else who watch anime "ESPECIALLY GUYS" for moe - are only doing it like someones said above for their penis.

    I cant stand how many guys watch that shit too - and then say crap like they cried at the end of clannad GTFO are you a man or a bitch? all these girl animes aimed at guys - face it at the end of the day their not real u cant bang em - get a gf your anime desire will go down by tenfold

    Comment by phisaki
    20:28 06/05/2009 # ! Neutral (0)

    I have a girlfriend and I watch Clannad. I got teary eyed during the series. What about it?

    Comment by Detailoid
    00:45 07/05/2009 # ! Neutral (0)

    My husband gets as teary-eyed at really sad anime scenes as really sad movie scenes. Not that he cries frequently, probably just a few times a year. Congrats internet tough guy for being a jerk with great insecurities regarding your masculinity.

    That said, my husband didn't cry at Clannad.. Just because you can't cry without feeling like some "worthless girly girl" doesn't mean it's an accurate assessment of reality. You have a lot of emotional baggage I strongly recommend you deal with, before it bites you in the ass, especially your issues with viewing females as inferior weaklings. You'll never have a good relationship with that attitude, especially not with yourself.

    Comment by Anonymous
    05:41 07/05/2009 # ! Neutral (0)

    This is coming from the same person who said "You have a lot of emotional baggage I strongly recommend you deal with, before it bites you in the ass" Now I'm not viewing females as inferior weaklings Nor is it wrong to cry I'm saying you and what phisak are saying is flawed. We need less of these of what the /b/ tards say "emo" anime that will JUST leave us crying I want more animes to give us a variety of emotions.

    Comment by phisaki
    11:21 07/05/2009 # ! Neutral (0)

    I stated earlier that we need more seinen anime that deal with mature themes rather than the stuff they're churning out lately. But I've just got into this "moe" type of anime so I haven't been overexposed in it yet!

    Comment by Anon
    23:53 07/05/2009 # ! Neutral (0)

    Moe anime IS selling well. The other kinds of anime are the ones that are not selling well.

    Comment by Anonymous
    15:21 26/09/2009 # ! Neutral (0)

    It's all about sustainability. Truly healthy production companies have a diverse portfolio of products designed to appeal to a variety of demographic groups. The problem isn't moe, but an over=reliance on one type of product aimed at one demographic. The industry followed a classic "gold rush" model with all of its attendant consequences.

    Comment by Anonymous
    09:13 25/06/2009 # ! Neutral (0)

    That's not the point. the fact (or lack there of) that "Mo anime IS selling well" is not part of my point. moe is nothing but a craze. and the over the top moe titles are nothing but cash cows using cute girls as view cheats. Japan is known for it's crazes. the sooner Japan turns to another craze the faster your so called profitable moe will fall short in it's ass like the others if it hadn't done so already. what sells good doesn't always last long. if the other kinds of anime aren't selling well and they were here before the moe craze, what make you think that moe is going to last.

    Comment by Anonymous
    05:25 06/05/2009 # ! Neutral (0)

    Needs moar shota moe.
    Inb4 Hetalia

    Comment by shalala
    06:16 06/05/2009 # ! Neutral (0)

    In the end ill happy watch most anime.

    Comment by M I N N
    06:10 06/05/2009 # ! Neutral (0)

    Need more people of color and backgrounds :P
    everytime i see an anime that doesn't take place in japan - or a future where the world is one they never have any people of fucking color - wtf, do we just die out in the future? Spice it up throw in a black lead role or latin role or something - this is why i respect people like Kubo tite, Shinichirō Watanabe, Rei Hiroe etc. they throw in other cultures into the mix. then i gave Masashi Kishimoto props when he made the cloud village 70% black XD

    Comment by Anonymous
    12:05 06/05/2009 # ! Neutral (0)

    michko to hatchin

    Comment by Anonymous
    15:16 26/09/2009 # ! Neutral (0)

    One or two outlier examples and a ridiculously unrealistic sample of unattractive or painfully stereotypical characters isn't going to work for crap.

    Japanese were better about presenting a balanced picture of ethnic people in the 80's for crying out loud. Sunrise, Statelight and Bones have bought some clues, but we're still waiting on the rest.

    Comment by Js2756
    10:48 06/05/2009 # ! Neutral (0)

    Let's see, the # of shows grew at an annual rate of freaking 41% for 6 years! Does anyone think this is a sustainable growth rate for any industry? For the love of god, give your head a shake and realize that the "contraction" of 2007 and 2008 (when the world is in the midst of a recession) is only 3% annually. Hell, the vast majority of industries out there would kill to only contract 3% annually in the current environment. Disclaimer: I'm heavily simplifying the numbers, but it's not like the industry is dying (yet). Btw, anyone who claims that 2006 was a golden age, wasn't paying much attention to the first few years of this decade. We got stuff like Rurouni Kenshin: Reminiscience, Cowboy Bebop, Azumanga Daioh, Haibane Renmei, GitS: SAC and Fullmetal Alchemist; shows that (imo) have significantly outshone anything produced in the last several years (except maybe Higurashi).

    Comment by LunarSD
    17:48 06/05/2009 # ! Neutral (0)

    Yes, nice and succinct (and Yoshitoshi ABe needs to get off his but and do more stuff, Chiaki did Ghost Hound recently at least... seriously get back to work you guys ヽ(`Д´)ノ ).

    There's no way enough new anime fans would arrive to sustain the boom, nor could enough old fans find the time to watch the 100's upon 100's of already existing anime their friends/internet will recommend to them as if we all have that kind of time :\

    Were there really commenters calling '06 a golden age? Probably 12 yo's... but to be fair I didn't seriously get into anime myself until about '04, so '06 was a pretty nice year.

    Comment by Sakarii
    19:35 06/05/2009 # ! Neutral (0)

    I think I remember seeing some comments during '06-'07 that that year(s) were a golden age but they were probably from fans that didn't get into anime when the true Golden Age for anime happened.

    Though, '06-'07 was a very good year(s) for anime. The best since the Golden Age ended, even.

    Comment by Anonymous
    15:25 26/09/2009 # ! Neutral (0)

    The 98-2002 seasons were probably the best years for Japanese cartoon writing since l978-1983.

    Comment by LunarSD
    18:53 06/05/2009 # ! Neutral (0)

    *cough* not remembering to log in could also be a sign I'm experiencing withdrawal.

    thank you anon ¬_¬

    Comment by LunarSD
    19:03 06/05/2009 # ! Neutral (0)

    No thank you LunarSD. <("<)

    Also a good sign of brain-fry is not replying to the correct comment

    Comment by LunarSD
    Comment by Anonymous
    19:18 06/05/2009 # ! Neutral (0)

    And now you're talking to yourself (;д;)

    Comment by Anonymous
    17:45 06/05/2009 # ! Neutral (0)

    I used to love Bleach during season 1. So many characters and so much room for awesome developing relationships. (friendly and romantic). but now were at what episode? and it still seems like you cant even call the characters friends. name one time they've "hung out". people complain about filler episodes, but if youre trying to make a long running show, sometimes a few filler episodes really help identify your characters wth the audience and each other. inuyasha was so crammed full of filler it was crazy... but by the end you felt you knew the characters personally.

    Comment by Anonymous
    11:37 06/05/2009 # ! Neutral (0)

    If you want a solid thought-provoking storyline in your Anime then read a damn book you illiterate people, this is why light novels/novels from Japan are having a hard time making it to the US market because people would rather read pictures or watch their so-called literary pixels. In my eyes, Anime is all about the action and 2D appeal/characteristics and where it takes me from there. Both Moe and Mecha have given the Anime industry the opportunity to survive throughout the years, otherwise it would have been a dead hobby - its pretty much up to the Japanese Otaku now as to where every Anime studio in Japan is heading in terms of what to produce.

    Quality will come in due time you guys...just keep on living your lives and enjoying the Anime that you desire to watch...and stop stressing over this.

    Comment by Anonymous
    13:21 06/05/2009 # ! Neutral (0)

    Seriously.

    I can equally enjoy both quality shows that are thought provoking and quality shows with moe, mecha, fanservice, over the top action, and so forth. My preference lies mostly in whatever I enjoy most, and I buy/support whatever franchise/product that I like best, of course.

    Comment by Anonymous
    15:11 06/05/2009 # ! Neutral (0)

    You're not going to get too much of a read out of a light novel either, to be honest. Maybe it's because I've read so many "regular" books but light novels barely last an hour for me before I've reached their end.

    Comment by GHS
    16:49 06/05/2009 # ! Neutral (0)

    Well, they are called 'light' for a reason...

    Comment by Anonymous
    19:17 06/05/2009 # ! Neutral (0)

    Not really sure what I was expecting for 99 cents. Don't think I'll be buying any more anytime soon, and especially not for full price.

    Could probably just read them in a single sitting at the bookstore, heh.

    Comment by GHS
    17:04 18/05/2009 # ! Neutral (0)

    Well, light novels were really designed to be able to be read on places like the crowded subway trains in Japan on your way to work and stuff.

    Comment by Anonymous
    06:09 07/05/2009 # ! Neutral (0)

    OK, we have never said animes were picture novels nor wanted it to be that way. We wanted the animes to pay less attention to the moe and more attention to ahh, I don't know, THE FUCKING STORY. In my eyes, Anime is like any animation, A play in the form of a painting. I can stand shows with moe, mecha, fanservice, over the top action, and so forth, just as long as they have something called quality with a good and interesting storyline. If they can't show that, then I won't show my appreciation. That kind of logic is what makes people in the US view animation now as nothing more than stupid kid shit, and treats is audiences as if they were idiots. That's why the US got so much bullshit animation these days.

    Comment by Anonymous
    15:36 26/09/2009 # ! Neutral (0)

    Japanese cartoons are, for the most part, marketed as stupid kid shit.

    I absolutely agree on the need for quality story writing. It's amazing how many media production companies forget the foundational importance of a solid script. Gonzo could get away with half-assed 3D every episode if they didn't hack the bloody stories, killing off dramatic tension, theme and characterization.

    Comment by Hud
    00:38 06/05/2009 # ! Neutral (0)

    It's not fansubbing that's hurting anime, it the people who say "I'll wait till the boxset comes out" who are killing the industry. That and Funimation.

    Comment by Chris
    00:14 06/05/2009 # ! Neutral (0)

    There aren't very many posts, but each big one is individually 5-6 times larger than normal on this topic.

    Pointing fingers is fun!

    Comment by KajunBowser
    00:41 06/05/2009 # ! Neutral (0)

    Speaking of pointing fingers, I just read the "Chicks on Anime" interview w/ to-be-unnamed copyright guy from FUNi about copyrights. Needless to say it was a very "non-fansub" crowd in the place. Did point out that for copyrights, if the company gets the license, it's game over for those in the company's "copyright zone." Also, AMVs are grrrrrreat publicity (unless they start doing harm to their product(s)).

    Also, the dude made a business error: giving a definitive answer as to why ur trying to c0ck-b10ck the competition. He said yes to FUNi's simulcasting series like FMA: Brohood and Phantom against fansubbers. It's clear that they see the new business model that can sure up any series they're interested in, but don't flat-out admit that you're going after fansubbers like that. However, give 'em credit in this: when they license it, fansubbers, ur fair game just like a certain fansubbing group found out.

    Comment by MaidNiac
    00:49 06/05/2009 # ! Neutral (0)

    When ALMOST EVERYTHING (young girls, cute males, lolis, shota, being girlish/feminine, eating cakes, playing guitars, bipolar girls, psychopaths, eating curry, munching pockies, timid coward girls, wearing glasses, blushing, dancing, clapping castanets, having a twin/ponytail, gothloli, beach/hotspring, playing videogames, etc, etc... shitting on pavements, having multiple breasts, bitting someone penis, smashing a phone booth, peeing on Osama Bin Laden photo, breaking a Nendoroid Sebastian's head, etc... etc..), It's damn easy for people especially Nostalgia f@gs to stamp anime nowadays as Moe rehashers.

    The Mecha one made me chuckle.., i thought i've seen too much Mecha anime back in the 90's..

    Comment by MaidNiac
    01:01 06/05/2009 # ! Neutral (0)

    Sorry for the typo, i meant;

    When almost everything (young girls,... etc… etc..) IS CONSIDERED AS MOE, It’s damn easy for people especially Nostalgia f@gs to stamp anime nowadays as Moe rehashers.

    Comment by chad001
    22:40 05/05/2009 # ! Neutral (0)

    Wow... those publishers are dumb.... if you're gona compare the current shows' successes to Evangelion... wow... that's the most rigged way to blame subbers... EVER...

    Comment by Anonymous
    22:40 05/05/2009 # ! Neutral (0)

    Is this supposed to be a traduction of the original Asahi article or a personal interpretation of it? Because the following paragraph is wrong:

    "Publishers blame the pernicious influence of fansubs and P2P, rather than their own willful failure to adapt to the digital distribution model, which has seen international anime fans left with no legal options in most cases."

    In the original article, no one blames anything here, especially no anime producer. The article mentions only what *JETRO*, the Japan External Trade Organization, has to say about the decline in DVD sales: "Unauthorized net distribution, including fan-subtitled videos on streaming and file-sharing sites, is *one reason* for the decline in DVD sales."

    "Considering that Japanese P2P networks have been transferring vast quantities of data at rates most countries can only dream of for years now, the notion that torrents are solely to blame clearly has some problems."

    This is a purely personal interpretation of the original Asahi article. Japanese P2p networks are nowhere mentioned in the article and nobody solely blames them. F

    For the next time, please differentiate clearly between direct/indirect translation and personal interpretation/speculation of an newspaper article.

    Comment by Artefact

    The articles here are not direct translations of source material. They include critical analysis, additions and omissions. However, quoted speech is always directly translated.

    All journalism is just interpretation, so any inclusion of a "fact", or the act of creating a "news worthy" event, is a conscious decision by the writer to influence the reader.

    Publishers do blame fansubs, you can see a variety of direct statements by them to that effect in articles here and elsewhere. JETRO is only saying what it has been told to say.

    If you don't like it, you can always read the original in Japanese.

    You did however pick out some poor wording on the torrents statement - please allow me to correct that, and thank you.

    Comment by Anonymous
    22:36 05/05/2009 # ! Neutral (0)

    I could use less moe and mecha. :D

    Comment by Anonymous
    03:35 06/05/2009 # ! Neutral (0)

    i fucking hate old people cuz it's always the same discussion with them.

    Old People: "our crappy product isn't selling that well anymore. could it be that people have finally realized that it's not worth anything cuz we put as little effort into it as possible?"

    Other Old People: "no, it can't be that. i think it's this internet thing that all the kids are using nowadays. i hear you can watch japanese tv shows on the internet in america. just like japanese TV."

    Old People: "this is an outrage!!!! the internet must be stopped!!"

    Other Old People "hold on now, we can't stop the whole of the internet. how about instead we prosecute the fans who are enthusiastic enough to put english subtitles on the shows and distribute them."

    Old People: "Yes then the stupid americans will HAVE TO buy dvds just to see the show even if it's crap. then our profits will increase tenfold"

    this same scenario works for the music industry if you change a couple of words.

    Comment by LunarSD
    03:51 06/05/2009 # ! Neutral (0)

    I feel similar just about whenever I open up a newspaper and start reading. Or whenever I read articles about p2p or the media industry, so I get where you're coming from. Always bad news, feels like no one's willing to seriously consider both sides of the issues, or have the guts to overhaul the current flawed system of intellectual copyright laws. Meanwhile legal sharks and corporate suits get their kicks off giving the latest scapegoat niche a hard time.

    But it's also a bit shallow to assume all "old" people feel this way. After all, it's thanks to the older crowd who are creating this stuff that we have anime/etc in the first place.

    Comment by Anonymous
    15:01 26/09/2009 # ! Neutral (0)

    Yep, the content industry is currently owned by Baby Boomers who can barely use e-mail and think the Internet is only good for grandbrat photos and buying or selling physical crap.

    To make matters worse, the content industry has a longstanding mission of fighting distribution improvements, like cable TV and CDs, tooth and nail while bribing legislators into extending expiring copyrights to virtual infinity and beyond.

    These barons and dukes have no firm conception of virtual spaces, no real respect for the human/virtual wold in general. They're trying to control digital space like a physical space, sort of like how they treat creative expressions like chattel property.

    The Japanese media industry is the pinnacle of this baron-like mentality, and it's understandable as they rely on cultural products for such a significant portion of their economic strength. I often wonder if there is any relation between their concrete-fisted IP control laws, artificially constrained market and the general decline their media industries? Am I overreaching here?

    Comment by Void
    01:34 06/05/2009 # ! Neutral (0)

    Hentai will remain long after the humans race has cease to exist...

    Cuz it's something that originates from mother nature!

    Comment by Daizengar
    01:27 06/05/2009 # ! Neutral (0)

    >_> the culprit is that...anime those days only have BOOBS and Ecchi and hentai!
    less and less ppl care to the history and everything of the series itself...Thats why i say...
    Old Anime are the best!!!

    Comment by erochichi
    00:06 03/12/2009 # ! Neutral (0)

    Having watched anime since 1986, i must tell you it has been ecchi and boobs and more all the time. Go back to cartoons if this disturbs you. There is good stories & other quality available in today`s anime, as it has also been all the time.
    Of course too much of similar anime has been produced in last years, but i feel that it`s not more than economical problem, which will sort out itself.
    I like old anime as well. My all-time favourite is Urusei Yatsura.

    Comment by dededecade
    02:13 06/05/2009 # ! Neutral (0)

    yea,anime world is at stake.blame Kadokawa for keeping Haruhi 2nd season for themselves.

    Comment by LunarSD
    02:31 06/05/2009 # ! Neutral (0)

    The number of reasons for this happening are almost too many to list.

    Niching alienates non-niche audiences, the token loli characters alienates generic audiences, the "creepy otaku" myths alienate younger audiences, the frequent recycling of anime archetypes (16 yo schoolgirl, emotionally bereft cool guys, loud obnoxious brats as shonen heroes, dragon lady, etc.) can alienate long-time fans by embittering them to the genre.

    BUT. This is all a good thing. Whatever keeps the bubble from expanding, keeps the content of the anime industry flexible, allowing bizarre concepts to be produced into professional series (in contrast to over-popularized Hollywood which has grown so large, they are unable to financially risk catering to creativity over popularity).

    -----

    Case in point: The movie "The Golden Compass" was based of a brilliant atheistic young adult's novel. When it got converted to a movie, they butchered the living fuck out of it so that it could reach a larger market share.

    In the end this desire to appeal to the broadest spectrum of consumer led it to flop and burn, both in the generic demographic, and the hard-core demographic.

    Most of my fellow Phillip Pullman devotees didn't even watch it in theaters. We'd read the butchered script, seen the philosophically stripped "kiddy"-ified scenes on youtube. Popularization shamelessly, mechanically raeped its potential. It almost always does this.

    -----

    Creatively, Anime/manga/jRPGs/etc. are healthiest as an underdog niche.

    If the bubble didn't burst, anime would be popularized to the point where the content inside it is filled with crazy action special effects, with its characters conjured out of soulless corporate statistics rather than the brilliant mind of an aspiring mangaka in his apartment efficiency, fueled by a passionate fiery imaginative force and pennies worth of ramen (and hopefully some multivitamins).

    If the above "Hollywood" effect ever happened to anime on a large scale, it would be doomed to cater to "majority" tastes, and lose its creative freedom. Lose its charm. It would shut its gates to said apartment efficiency mangakas, and their ideas would be remain even further under the radar with far less chance of full-fledged anime adaption.

    -----

    Also, DVD sales? Pfft. Digital downloads and/or streams are what they should be focusing the bulk of their business models around. Also, merchandize more.

    People like getting extras when they buy anime, great, they have your home address, they can ship you an Art Book of the show you just pre-ordered or whatever. Or torrent you it (why does no one - apart from Radiohead - seem to use private trackers for legitimately distributing their media?).

    Crunchyroll et al. will set the pace for providing life-long pirates with a means to support the industry they've grown to love whether their still young and can stream with advertisements, or older and will download and buy merchandise/extras.

    ...I hope.

    tl;dr --> Everything's better while it's still just a little underground.

    Comment by Anonymous
    14:13 02/12/2009 # ! Neutral (0)

    A lot of anime today are airing before the manga even finishes... What do you take of them then?

    They can't POSSIBLY "finish" the series on TV when the mangaka himself isn't even done yet...

    That's why you have so many anime that felt very "incomplete...."

    What solution do I offer? I don't know the answer to that myself...

    Comment by Anonymous
    23:00 18/01/2010 # ! Neutral (0)

    Quantity over quality? I see a lot of quality in that picture though...

    Comment by Anonymous
    13:29 19/01/2010 # ! Neutral (0)

    It's not fansubs, it's this.

    Shitty marketing
    Shitty Shows
    Shitty charachters
    Shitty Animation

    Anime nowadays is shit, it declined with moe, I used to not think this but now I do, considering that most anime nowadays is the same re-packaged shit. Luckily I just got into it like frour years ago so I still have that pile of old stuff to go through while waiting this out.

    K-on was the new lucky star, and now sora no woto is the new K-on what's next?

    Comment by Danielnoctis
    17:19 08/11/2009 # ! Neutral (0)

    Don't forget technology and HD.
    It costs a lot more men power,hard/software and payed hours to produce an anime with high-res visuals. That's probably the main reason you see less animes overall.

    Same thing in videogame industry too,back at '99 they released a new FF a year.(more so in snes era) XIII is now taking eternally to come out.

    Comment by erochichi
    22:39 02/12/2009 # ! Neutral (0)

    Never seen as much anime as i do now.

    Comment by Anonymous
    01:13 13/11/2009 # ! Neutral (0)

    The morons obviously don't understand that in a STAGNATING CUSTOMER POOL you'll get peaks of revene followed by periods of backlash, NO, they just want MOAR MONEY! MOAR EVERY FUCKING QUARTER! If the profits DROP BY 1.25% they go all apeshit and start blaming it on the customers (and pirates arrrgh, matey!).

    Comment by HentaiKamen
    04:42 28/11/2009 # ! Neutral (0)

    Finally someone who isn't an idiot.
    It's just that simple...

    "There seems little doubt that the production of anime has cooled off of late: in 2000, 124 anime titles were broadcast on Japanese TV, but in 2006 this had risen precipitously to 306; in 2008 it declined to 288. The latest season sees 30 shows airing, whereas the same season in 2006 saw 60."

    Quote says it all. Market was just incredibly over-saturated to unrealistic levels. Most people just got bored with the same moe shit repackaged. Throw in a slowing economy and you got yourself a stagnating market for this moe shit (and even generic garbage mecha Code Geass - and while I'm ranting, fuck Clamp's stick character design).

    Those retards will try to blame anything and everything, from low japan birth rates to fan-subs. About time they start thinking of making some quality before expecting their sales to rise. They are lucky their production levels haven't gone back to what they were in 2000.

    And they keep bitching about not making enough money from licensing fees. Can't they realize that if they add professional subtitles to their anime they can sell it internationally and make a shitload more? There's plenty of people that would buy HQ blu-rays.

    They can also make ad revenue from streaming episodes online to people for free. Except the subtitles have to be better quality than crunchy-shit. Oh and for free. They can make plenty of money from ads. (or in the worst case scenario they can make *some* money which is better than not making anything since people will never stop torrenting)

    Comment by HentaiKamen
    04:11 28/11/2009 # ! Neutral (0)

    LoL.
    Finally someone who isn't an idiot.
    It's just that simple...

    "There seems little doubt that the production of anime has cooled off of late: in 2000, 124 anime titles were broadcast on Japanese TV, but in 2006 this had risen precipitously to 306; in 2008 it declined to 288. The latest season sees 30 shows airing, whereas the same season in 2006 saw 60."

    Quote says it all. Market was just incredibly over-saturated to unrealistic levels. Most people just got bored with the same moe shit repackaged. Throw in a slowing economy and you got yourself a stagnating market for this moe shit (and even generic garbage mecha Code Geass - and while I'm ranting, fuck Clamp's stick character design).

    Those retards will try to blame anything and everything, from low japan birth rates to fan-subs. About time they start thinking of making some quality before expecting their sales to rise. They are lucky their production levels haven't gone back to what they were in 2000.

    And they keep bitching about not making enough money from licensing fees. Can't they realize that if they add professional subtitles to their anime they can sell it internationally and make a shitload more? There's plenty of people that would buy HQ blu-rays.

    They can also make ad revenue from streaming episodes online to people for free. Except the subtitles have to be better quality than crunchy-shit. Oh and for free. They can make plenty of money from ads. (or in the worst case scenario they can make *some* money which is better than not making anything since people will never stop torrenting)

    Comment by Anonymous
    22:38 18/09/2009 # ! Neutral (0)

    They need new ideas NAO!

    Comment by Anonymous
    15:56 26/09/2009 # ! Neutral (0)

    There are very, very few truly novel ideas anymore. All you can do is find better ways to tell the same stories.

    One idea is to lower the cost and access barriers for good creative talent. Judging by the doujins and fan projects I've seen, there is enough solid creative talent out there to fill the pipes with good product. I believe that creators are locked out, priced out, grossly underplayed or forced to work outside of their creative strengths to push cheap commodity product.

    Comment by Nimas
    23:54 06/05/2009 # ! Neutral (0)

    The solution is simple, make interesting anime, the only really good titles this year are eden of the east and michiko to hatchin, then rest are "OK" barely bordering good.

    Comment by Anon
    23:56 07/05/2009 # ! Neutral (0)

    You could always see how Michiko to Hatchin sold in Japan. Poorly. THIS is the kind of anime that is bombing.
    Your opinion of what is "good, interesting anime" is not shared by the Japanese.

    Comment by KajunBowser
    02:17 10/05/2009 # ! Neutral (0)

    He means that @ least Michiko to Hatchin took a risk as not to follow the moe tsunami. Even though it seems to have failed, it was worth a try. Frankly, I like the series.

    Comment by Anonymous
    15:45 26/09/2009 # ! Neutral (0)

    My impression was that Michiko to Hatchin was a better fit for an American or Canadian audience.

    Comment by tokupoku
    08:51 07/05/2009 # ! Neutral (0)

    You make a market research to see if producing something is profitable.

    If it isn't profitable your marketing department is to blame. How do people that you don't even count as human affect you economically?

    Comment by Anonymous
    15:47 26/09/2009 # ! Neutral (0)

    Market research likely gave us Gundam SEED Destiny, most GONZO shows and a nearly endless number of crap Evangelion clones. <_<

    Comment by Anonymous
    07:31 07/05/2009 # ! Neutral (0)

    It's not like they keep producing crap or anything.

    Comment by Haborym
    23:17 06/05/2009 # ! Neutral (0)

    They're just realizing this now? I've known that the entertainment industry as a whole has been going down the toilet in terms of quality, creativity and originality for years.

    Comment by Anonymous
    15:42 26/09/2009 # ! Neutral (0)

    I'm guessing that we have a problem of too much bandwidth, too many walking monkeys who want to be entertained, too few owners and few producers with the creative ability, licensee or resources to produce quality content.

    Comment by phisaki
    20:30 06/05/2009 # ! Neutral (0)

    We need more seinen anime like Shamo, MPD Psycho, Holyland! A second season of Berserk would be awesome too.

    Comment by Anonymous
    15:39 26/09/2009 # ! Neutral (0)

    A second season of Berserk could be quite the awesome. Heck, I would settle for a continuation of the Bastard!! OVA's.

    Comment by halotoo
    22:23 05/05/2009 # ! Neutral (0)

    Yeah enemy I mean anime quality has hit rock bottom and not many buy DVD reason
    1)Ecomoni crisis
    2)Why havn't they adapt some good manga to anime like Yotsubato or Vangard
    3)Be more international frendly

    Let not forget anime not only creat DVD but also fans,figure,doujin,games,dakimakura etc and they make this product and jackup the price 200%.Fan sub has always made anime more likable and spredable.I understand that they are not making much profit out of it,but they can't blindly blame other for their own mistake,while other watch it in TV for free.

    If I'm not mistaken what they want are otaku who would blindly pay anything to get the crap,sorry to say this but those type of poeple are limited.Their are other alternative out their and way to invest and start making quality anime so I could feel like I'm not wasting my money.(although I am)

    Comment by halotoo
    01:57 06/05/2009 # ! Neutral (0)

    Vangard what was I thinking ?sorry should be vagabond.

    Comment by Anonymous
    18:00 02/06/2009 # ! Neutral (0)

    I think the entertainement industry as a whole is having problems. Rehashing, formulatic story telling and Flash over substance. This has hurt every genre not just anime. There is little real talent its just really good graphics or effects and not much else. Did some people relize not to oversaturate the market for one two anime was a fad for awhile and its not anymore. Please dont kill me.

    In the states it was hard to find good anime at a decent price when its 2-3 times the price of a regular DVD its hard to justify buying it (this is why media play went under), not to mention the censorship, translations, lack of selection and time delays.

    You can argue about the fansub vs DVD but when fansubs released the same day or next day as they are in japan and yet the american release is years later. Why do the componies complain or are surprised when they discovered their fans found another way to watch during that time.

    Honestly their has been very little recently that I would even DL now a days. I can get any anime I want and yet I find myself watching GTO, full metal, Hellsing, Berserk, Kenshin, Hokto Kenshin, trigun chobits, lain and all the older stuff that I've already seen. While trying to find the stuff I missed or that I couldnt find back then ranging from ridiculously old golgo and lupin to whatever I happen to run across uhmm Tenge I guess and other stuff.

    Sure there are a few new gems here and there Monster (is it even available in the states?), I enjoyed you know... I cant think of anything released latly that I hade any interest in that wasnt a redo (hellsing ultimate). I go Claymore that was earlier and was eh, I think monster was earlier too? Dethnote I saw it on adult swim almost didnt watch it agian Dl'd fansub and it was much better go figure? whats this Queen Blade anyway? Sorry, people think I'm an otaku because a like fansubs but honestly I'm not. Atleast compared to actual otaku's so forgive me and my lack of knowledge or tastes. :)

    Speaking of tastes Guiltly I'll admit to Naruto I like DBZ why not that too? Speaking of naruto I'm the last remaining fan in my group for Naruto as all my freinds dont do fansubs. And they watched it on cartoon network I watched a few episodes and relized why they dont watch it, it was awful. Agian the company changing the product and then when the fans go no I'm not watching a inferior product they go and blame pirates. Stop passing the buck on the fans.

    Bottom line Its the companies fault, if you made good stuff and priced it reasonably and gave us timely acesses we would buy it or watch it on t.v but they dont so many are FORCED to find other ways outside moving to japan and learning japanese to watch the shows. And that would be fansubing JMO.

    I never understood the big deal on fansubs honestly so a fan that knows both japanese and english likes a show Soo much they translate the show thats already out in japna into english where its not even available. They do this own their own and for free. This is bad why? The subber just cut down on work the companies would have to do. Just yank the fansubbers script and bam done. Guess it doesnt work that why huh?

    Wow just looked at what I wrote sorry about the rant. I'm just tired of studios and companies blaming everybody including their own consumers for their own companies failed business models and pathetic leadership. Again JMO.

    Comment by Neswrosse
    07:14 16/06/2009 # ! Neutral (0)

    hi,

    i was wondering where can i watch or download full metal alchemist the 2nd episode 11 been searching for it...
    no of the links are working....

    Comment by mae
    14:09 01/06/2009 # ! Neutral (0)

    I think the coolest anime is Kaiji where it involves gambling, it’s much cooler than deathnote and the usual naruto and bleach. You can try this one too coz it’s cool. http://kenji321.mybrute.com it’s about fighting games where you don’t need to control your players.

    Comment by Anonymous
    12:52 29/05/2009 # ! Neutral (0)

    I'm a hardcore otaku if you you will. I never got much into fansubs until after several hack jobs by american release companies, such as 4Kids entertainment who trashed, Tokyo mew mew, one piece and many others. Pioneer beat Love Hina with a bamboo stick. I know enough Japanese to realise when they are hacking something to pieces. I'll watch any anime for at least 2 episodes on fansub, if it's deemed worthy I'll buy the anime on DvD.
    and if it wasn't for 4Kids and their "it's only for kids" point of veiw I probably still wouldn't be interested in fansubs. but in my experience fansubs are people who care more about the quality of their translations than any company just looking for a dollar.

    I'm sure if I was fluent in Japanese I'd order just straight japanese titles from japan. but in the United States I get what I can with subs, and it only takes one hack job translation to make me not buy from that company again.

    Comment by Moondoggiebuiscuit
    20:26 06/05/2009 # ! Neutral (0)

    It isn't the fansubbers but the story of the anime itself. There are people like me who first view the show online then buy the Licensed DVD release when we liked it.... The reason we resort to the internet is because that many animes never get to see western and south-eastern shores unlike before....

    Comment by andres
    21:45 05/05/2009 # ! Neutral (0)

    well this is from my point of view but don't you think 80USD a dvd that has few episodes is asking too much from the buyers? i mean that is way too much money, they need to lower it if they want more sales.

    Comment by Amazing Rando
    12:46 05/05/2009 # ! Neutral (0)

    Wow. Just.. wow.

    All you tards who talk about a year or two ago as 'the best of anime' like it was fine French wine completely missed THE POINT OF THE WHOLE ARTICLE.

    The vast majority of these shows were shite, aired at 2am to sweaty NEETs and their self-indulgent masturbatory fantasies.. much like you.

    The article just a couple days ago reflecting 2ch's preferences in anime girls shows where the real quality animation and writing went. It died 15 years ago when the Evangelion merchandising monster swamped it. Since then, every Tom, Dick and Hiro thinks they can make and sell anime - and more precisely, merchandise the crap out of it to otakus at home while licensing it to stupid Westerners at ridiculously-inflated prices.

    As the article said - there were nearly twice as many titles in production as there were 15 years ago. And at least half of those deserve to die. I can only hope that Gonzo was just the first.

    Comment by linkinstreet
    13:20 05/05/2009 # ! Neutral (0)

    The only reason Gonzo is still floating is because of their own moeshit series *cough*strikebitches*cough*. That shows how much quality had gone down the drain

    Comment by halotoo
    21:06 05/05/2009 # ! Neutral (0)

    strikebitches LOL good one

    Comment by The Jumper
    12:42 05/05/2009 # ! Neutral (0)

    wow "declining birth rates"

    they complain about it when the source of their problems are the gold digging women and the roney poor otakus that cant get a girl because all their women are fucking gold diggers...too bad for japan...its going to be like that anime...was it desert punk or something where elevens are a rare breed of humans or something like that

    Comment by Anonymous
    13:58 26/09/2009 # ! Neutral (0)

    I'm sorry, but you're an idiot. Women in Japan are so treated like dogcrap that marriage is totally not worth the hassle. Here's a dirty little secret: those sweet, innocent kawaii tricks will drop those panties panties for a black dude with a quickness, and most black guys there are broke-as-hell servicemen with no intention whatsoever of sticking around.

    Japanese dudes want women who look and act like little kids and screw like old whores. It's also expensive to raise a brat over there. It takes two to tango, or in this case, to hide in their bedrooms watching the p0rn.

    Comment by DFC
    13:00 05/05/2009 # ! Neutral (0)

    CHINA QUANTITY... Besides the figures are misleading, the titles in 06 could be reruns, not they never said NEW titles

    Comment by Anonymous
    12:59 05/05/2009 # ! Neutral (0)

    again blaming fansubs? without them most people wouldnt know that something like this exists...

    Comment by Rachael
    Comment by Anonymous
    12:41 05/05/2009 # ! Neutral (0)

    Ahh, 2006! The year our god Haruhi Suzumiya gave us THREE yuri series! I call that progress right there!

    Comment by G
    12:52 05/05/2009 # ! Neutral (0)

    2006 was a great year, if not, a golden age for anime D:

    Comment by srsly
    13:59 05/05/2009 # ! Neutral (0)

    Ouran host club and death note was in 2006 right?
    could anyone give an accurate list of spectacular anime titles in 2006 - 2007???

    oh yeah,, school days was in 2007

    Comment by Anonymous
    20:57 06/05/2009 # ! Neutral (0)

    Spectacular is a matter of opinion, but here are well-known/popular titles of '06 and '07 and you can make up your own mind.

    2006
    Air Gear
    Bokura ga Ita
    Busou Renkin
    Code Geass
    D.Gray Man
    Death Note
    Gintama
    Haruhi Suzumiya no Yuutsu
    Higurashi no Naku Koro ni
    Kekkaishi
    Nana
    Ouran High School Host Club
    Reborn
    Rozen Maiden
    School Rumble
    Shakugan no Shana
    Welcome to the NHK
    xxxHolic
    Zero no Tsukaima

    2007
    Bamboo Blade
    Claymore
    Darker than Black
    Denno Coil
    Gurren Lagann
    Hayate no Gotoku
    Hidamari Sketch
    Kamichama Karin
    Kimi ga Nozomu Eien
    Kodomo no Jikan
    Lucky Star
    Nanoha StrikerS
    Nanatsuiro Drops
    Nodame Cantabile
    Minami-ke
    Oukiku Furi Kabutte
    RomeoxJuliet
    Sayounara Zetsubou Sensei
    School Days
    Seta no Hanayome
    Shugo Chara
    Sola
    Tekkon Kinkreet
    Tsubasa: Reservoir Chronicle

    Comment by KajunBowser
    14:58 05/05/2009 # ! Neutral (0)

    It was the second golden era of Anime, for English-speaking fans at least. Alas, this one didn't last too long b/c of lax quality control.







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