K-On! has proved a big hit for Kyoto Animation, but it also seems to be turning into a hit for Fender, who make the prominently featured bass guitar Mio Akiyama wields.
In fact, even the Fender staff are watching with approval…
Their informal blog post runs along these lines:
Wow! “K-ON!” is awesome.
Sakurakou Keionbu looks like hot stuff.
What’s more, the bass player Mio-chan is using quite a vintage jazz bass (the 62 JAZZ BASS), and she’s a lefty as well… it’s so moe.
I predict a break [?].
Adios!
Could this presage a Mio-Fender tie-in at some point? This would be sure to have a crushing impact on the finances of those otaku obsessively hankering after the show’s instruments for use as trophies or display pieces…
Via the Fender Staff Blog.








Can you say "limited edition Mio Fender bass"?
INEVITABLE
DO WANT.
Although I'd have to hide lest my peeps find out I'm a weabo.
NOT A TRUE WEEABO
NOT A TRUE WEEABO
NOT A TRUE WEEABOU
Silly anons.
Is anyone going to spell the word right?
Who's bringing the paddles?
How about WEABOO, stupid anon is stupid.
I don't want to make a correction because I won't be making one.
You guys are fail, you for hiding your weeaboo-ness, and for all the anons that misspelled "Weeaboo"
GOD, this is why Im considered a otaku, and your all not...
Oh, sureeeeeeeeee.
NOT A TRuE CARIBOU
A true Otaku would use it to play the ED.
Or learn Freebird in Japanese and just annoy and confuse the hell out of EVERYONE FOREVER.
Wabbidy-bloo!
weaboo fags..
stupid american is stupid
Ita-Guitar!
MUST HAVE
I won't be surprised if ever Fender makes one
Mio related news is good news.
AGREED
AGREED BY AUTHORITY (FENDER!)
XD
The rest of the band appears to be a little envious of Mio's moe success:
http://www.dannychoo.com/detail/mac/eng/image/17787/Akiyama+Mio+Tease.html [http://www.dannychoo.com/detail/mac/eng/image/17787/Akiyama Mio Tease.html]
Is this spam? It certainly seems like it.
Looks like Mio's epic moe skills left the other girls a little envious: http://www.dannychoo.com/detail/mac/eng/image/17787/Akiyama+Mio+Tease.html [http://www.dannychoo.com/detail/mac/eng/image/17787/Akiyama Mio Tease.html]
But only Yui related news is great news!
agreed!
You mean like this????
http://www.youtube.com/watch?v=Ye-iHgPUZGM
It's ALL about Mio
My Yui plays Gibson... GIBSON LES PAUL I said!.. T_T
... but... OH SHI-, even I can't resist shimapan! XD
Why the hell do they buy lefty bass guitars? They should just buy ordinary models and learn the damn instrument instead! ;_;
They could always just pull a reverse Jimi Hendrix.
Thats kind of a good news for lefty like myself, when the otakus got fed up with the guitar I bet people like me can get them in a quite good price. =D
Oh yeahh! Shimapan! And it's even teal-colored, like Miku's.
My fav~ *drool*
sounds like a marketing ploy to me
Mio Madness keeps on striking... and striking.. and striking..
*Saimoe 2009 winner predicted*
Yeah, that's what we said last year about many other people.... Then Lucky Star Happened >_<
I normally don't buy this kind of merchandise, but since I'm a bassist I wouldn't think twice about buying a Mio-edition Fender Jazz Bass.
How come for the last few weeks I keep hearing closet bassist coming out in the light
>.>
I swear, I suddenly got some peoples around me says that they play bass.
I dont even think they can play castanet.
Are you implying that Internet people lie? Am shocked.
I can Imagine a "Tsumugi-chan keyboard"!...with dirty blonde colored keys that look like giant eye-brows- lol. Where does it end?
When do we get a LIVE action "K-On!"- this show is taking off like Wild-Fire!!!
Sometimes it still manages to catch me off guard just how much you exaggerate everything.
Sometimes the inability of people to check who the author of a piece is catches me off-guard.
How is a translated blog post from Fender exaggerated, pray?
Owned. (@Kaioshin)
I don't know what made you think I referring to the Fender article translation or you Artefact, but sure whatever. Then again I have come to expect this from you so at least that much makes sense. Also it doesn't matter who wrote it, to me the Sankaku Complex site as a whole falls under the banner of exaggeration when it comes to the faux news articles. Finally if you or linkinstreet absolutely can't figure out which part I was referring to, try checking the first and last sentences of the article proper.
lol, and people who jump out and shout "owned" when they have no idea what is going on and can't even handle doing any owning themselves need to find a better hobby. Preferrably one that doesn't make them look like a lacky.
If you have criticisms, come out and make them directly, instead of trying to deflect attention back onto the targets of your baseless criticism. Otherwise cease your tiresome insinuations and weaseling.
Your comments made no sense and it sounds as if you just wants to get into a flaming session. But remembering you from Random Curiosity's blog comments (yes, I know you and your ways) I am not really suprised. But then again, the internet does not revolve around you does it?
Oh geez, alright fine if you are going to keep getting all defensive (which is weird since I wasn't making any criticisms to begin with) then that's something I'm not interested in seeing. Next time though I recommend not reading into people's statements more then necessary though, lest you imagine that they are criticizing you.
Pot calling the kettles black, Kaioshin?
The link is there, you can check the original blog :3
wah mio..
It's all a marketing ploy.
K-ON! is ingraining brands such as Fender, Gibson, and Marshall into the minds of people who don't really play instruments.
People subconsciously connect guitars with Gibson, basses with Fender, and amps with Marshall.
It's similar to how many pop rockers play Gibson and Fender.
I'm not bashing the quality of Gibsons, Fenders, and Marshalls though. I'm just saying there are a lot more brands that are equally as good, yet they are less known.
Well, half the reason when choosing an instrument (at least for me) is the looks. And both Gibson Les Paul and Fender both have some sexy designs. That along with their history and sound makes them pretty popular.
"It’s all a marketing ploy."
By the producers of K-ON! perhaps, but I would doubt that it extends much beyond that. I think it has less to do with marketing the instruments themselves and more to do with having recognizable elements in the series that the audience can relate to as being "authentic."
The fact that Anime Obsessives will buy anything that is even remotely related to their current object of obsession is just a side effect, though I don't doubt that it will indeed be properly and thoroughly exploited by all those involved.
Also the brand names you listed are some of the most well known and respected names in the music industry. A legacy they have acquired after years of successfully producing high quality instruments for top musicians.
People make that connection between the brand names and the instruments because that have been used for decades by some of the worlds greatest musicians (Beatles, Stones, The Clash, Zepplin, Pastorius, Springsteen, & Hendrix just to name a few) not just "pop rockers" & anime moe-blobs.
Fender will continue to make a profit long after people have forgotten all about Mio-chan.
~
you said it pal, let them dance in their own fever.
fender and gibson makes godly tuned guitars so what gives? the only problem is the otaku's who's sole purpose is to buy this instruments just because it is seen in k-on! and not learn to play them.
Haha yah, they'll probably come out with a limited edition bass featuring Mio, and they'll probably charged like double for it... and surprisingly, some people will buy it.
I just noticed, according to the staff blog there, being left-handed is apparently moe now too....as well as playing Fender Guitars. I can't tell if they are just trying too hard to sound excited and to sell the link between their product and the character or if it really is that simple to make something moe.
New ad slogan idea for when they stop beating around the bush, "Fender guitar is the approved guitar of K-On fans, lefty's and moe otaku all over Japan, brought to you by Fender. All rights reserved customer satisfaction may vary. Check out your favourite retailer for more details and your chance to own a Mio approved Fender Guitar. Fender guitars, because if it's not a Fender, it's not moe enough."
I'm left-handed... Yay! I'm moe!
3D can't be moe.
Bullshit! - 3-D can be MOE - just look at the voice actress
>just look at the voice actress
you just proved anonymous' case.
^__^
how can lefty be moe?
Oh shut up man, it doesn't affect you at all.
Mio :3
@Kaoshin
STFU
and GTFO?
Why the fuck is he using the word moe?
...you are aware the text is translated from Japanese, right?
Because he or she is one of us.
You fail. That is all.
@Michio: That really is all you are capable of doing isn't it?
I also love how everybody is so damn serious about this K-On stuff that they've fallen into a pattern of attempted flaming of a person for poking fun at a business' staff blogs comments about it. "No...no, OMG STFU YOU! GTFO! K-ON IS SRS BSNS WAAAAAAAH!". Actually Fender is srs bsns....well outside of the staff blog at least.
I suppose they could have stuck with the Fender kick and set up Yui with a vintage Telecaster, but the Les Paul is a nice touch.
K-on sucks. *flamebait*
It seems the majority of K-On! fans in the West are girls, for the time being.
Please pardon my ignorance, but how did you come to that conclusion?
Because 86,423% of all statistics and generalities are made up on the spot.
Though, some of those made up generalities can turn out to be quite true. Though, I get the feeling that K-On!'s audience in most places is made up of Male viewers. Though, I could be wrong.
I can tell you safely than K-on watchers in the rest of the world at least is 71% male. this stat is coming from the facebook Page
http://www.facebook.com/pages/K-on/66446273202
but still..... I am inspired to learn the Bass.. a little bit more...
and DOH! only when a Music related event comes up will all the people who play music will crop up :3
I BUY!!!
Love the way she's almost humping the bass in the end credits... ^_^
can't argue with mio's choice of instrument, but personally i was kind of disappointed when yui picked/fell in love with the les paul. it's just too played out and generic (kind of like this series...). but the roundness makes it look kind of cute anyways. however, maybe a teisco mayqueen would've been even better suited in this regard? there were actually plenty of telecastery looking guitars in the shop... too bad telecasters aren't the most moe of guitars. i think on the whole that fender is probably more moe than gibson, considering the mustang and jazzmaster. maybe the most moe guitar maker of all is kay?
i agree... i think a telecaster would be moe for yui ^_^
yui :3
At least a bass might be worthwhile to buy... assuming you actually use it at some point or another.
Mio is not moe... /flameshield 1
/ignore Morthoseth
time to pick up guitar/bass
A newbie buying expensive guitar is a nonsense. Besides, most important guide for buying an instrument is knowing if it suits your playing style and your hands. Then comes the look
Nice pantsu *thumb up*
I wonder if its just a coincidence that tissue-hime happens to also use a '62 American Jazz bass...
haha awesome! :3
If Fender is smart, they would.
By Break i think the staff meant that either the guitar will break (which i doubt)... or their will to resist the moe powers of Mio will break.
Apparently ブレーク can mean "suddenly becoming popular" So I think he is saying that he predicts the instrument will see an increase in popularity as a result of the show.
Lefties need to be crucified because they are possessed by the devil, it is the word of god.
well if mio aint in heaven i dont think i'd want to go anyway
Even if Fender releases a Limited "Mio Edition" Jazz Bass, it'll probably be from Fender Japan and as such for the most part confined to the Japanese market.
Mio!!! XD
I smell limited products coming, or at least K-On related "official" instruments.
Mio's bass goes for $622 on amazon.co.jp Of course the fun part is Fender Japan cannot export their models to the US.
And I guess no one is otaku enough to plunk down $2500 for Yui's Gibson LP.
I've also caught comments by some musicians who can't even touch a Gibson after playing guitar for 20 years,see Yui get one as a "starter."
62 Jazz Bass...
Man I would kill for that fine Lady!
If they make a signature Mio Jbass, it will be the first ever fender signature model for a fictional character!
Crazy.