Even Fender Thinks Mio is Moe

akiyama-mio-fender-bass-shimapan-by-rasukaru.jpg

K-On! has proved a big hit for Kyoto Animation, but it also seems to be turning into a hit for Fender, who make the prominently featured bass guitar Mio Akiyama wields.

In fact, even the Fender staff are watching with approval…

Their informal blog post runs along these lines:

Wow! “K-ON!” is awesome.

Sakurakou Keionbu looks like hot stuff.

What’s more, the bass player Mio-chan is using quite a vintage jazz bass (the 62 JAZZ BASS), and she’s a lefty as well… it’s so moe.

I predict a break [?].

Adios!

Could this presage a Mio-Fender tie-in at some point? This would be sure to have a crushing impact on the finances of those otaku obsessively hankering after the show’s instruments for use as trophies or display pieces…

Via the Fender Staff Blog.



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    100 Comments
    Comment by Palmtop Tiger
    03:38 23/04/2009 # ! Neutral (0)

    Can you say "limited edition Mio Fender bass"?

    Comment by NO MEANS YES
    06:33 23/04/2009 # ! Neutral (0)

    INEVITABLE

    Comment by OTAKUSHREDDER
    07:01 23/04/2009 # ! Neutral (0)

    DO WANT.

    Although I'd have to hide lest my peeps find out I'm a weabo.

    Comment by anonymous
    08:02 23/04/2009 # ! Neutral (0)

    NOT A TRUE WEEABO

    Comment by anonymous
    08:02 23/04/2009 # ! Neutral (0)

    NOT A TRUE WEEABO

    Comment by Anonymous
    08:03 23/04/2009 # ! Neutral (0)

    NOT A TRUE WEEABOU

    Comment by Obsidian
    08:19 23/04/2009 # ! Neutral (0)

    Silly anons.

    Comment by iapfah
    08:51 23/04/2009 # ! Neutral (0)

    Is anyone going to spell the word right?

    Comment by Olias
    09:13 23/04/2009 # ! Neutral (0)

    Who's bringing the paddles?

    Comment by Anonymous
    09:37 23/04/2009 # ! Neutral (0)

    How about WEABOO, stupid anon is stupid.

    Comment by Obsidian
    10:19 23/04/2009 # ! Neutral (0)

    I don't want to make a correction because I won't be making one.

    Comment by Icy-nee-san
    11:22 23/04/2009 # ! Neutral (0)

    You guys are fail, you for hiding your weeaboo-ness, and for all the anons that misspelled "Weeaboo"

    GOD, this is why Im considered a otaku, and your all not...

    Comment by Obsidian
    12:34 23/04/2009 # ! Neutral (0)

    Oh, sureeeeeeeeee.

    Comment by Anonymous
    14:23 23/04/2009 # ! Neutral (0)

    NOT A TRuE CARIBOU

    A true Otaku would use it to play the ED.

    Or learn Freebird in Japanese and just annoy and confuse the hell out of EVERYONE FOREVER.

    12:58 24/04/2009 # ! Neutral (0)

    Wabbidy-bloo!

    Comment by Anonymous
    11:21 04/06/2009 # ! Neutral (0)

    weaboo fags..

    Comment by dumbassamerica
    21:18 27/07/2009 # ! Neutral (0)

    stupid american is stupid

    Comment by Anonymous
    07:43 23/04/2009 # ! Neutral (0)

    Ita-Guitar!

    Comment by Anonymous
    10:05 23/04/2009 # ! Neutral (0)

    MUST HAVE

    Comment by metatron
    00:30 24/04/2009 # ! Neutral (0)

    I won't be surprised if ever Fender makes one

    Comment by Denshoni
    03:46 23/04/2009 # ! Neutral (0)

    Mio related news is good news.

    Comment by Dee
    03:51 23/04/2009 # ! Neutral (0)

    AGREED

    Comment by Anonymous
    11:17 24/04/2009 # ! Neutral (0)

    AGREED BY AUTHORITY (FENDER!)
    XD

    Comment by R
    06:57 23/04/2009 # ! Neutral (0)

    The rest of the band appears to be a little envious of Mio's moe success:

    http://www.dannychoo.com/detail/mac/eng/image/17787/Akiyama+Mio+Tease.html [http://www.dannychoo.com/detail/mac/eng/image/17787/Akiyama Mio Tease.html]

    Comment by Anonymous
    11:25 23/04/2009 # ! Neutral (0)

    Is this spam? It certainly seems like it.

    Comment by R
    07:01 23/04/2009 # ! Neutral (0)

    Looks like Mio's epic moe skills left the other girls a little envious: http://www.dannychoo.com/detail/mac/eng/image/17787/Akiyama+Mio+Tease.html [http://www.dannychoo.com/detail/mac/eng/image/17787/Akiyama Mio Tease.html]

    Comment by Anonymous
    08:55 23/04/2009 # ! Neutral (0)

    But only Yui related news is great news!

    Comment by ryeko
    14:34 23/04/2009 # ! Neutral (0)

    agreed!

    Comment by Gantz_Playboy
    16:25 23/04/2009 # ! Neutral (0)

    You mean like this????

    http://www.youtube.com/watch?v=Ye-iHgPUZGM

    It's ALL about Mio

    Comment by Firo
    03:50 23/04/2009 # ! Neutral (0)

    My Yui plays Gibson... GIBSON LES PAUL I said!.. T_T

    ... but... OH SHI-, even I can't resist shimapan! XD

    Comment by flaskis
    04:18 23/04/2009 # ! Neutral (0)

    Why the hell do they buy lefty bass guitars? They should just buy ordinary models and learn the damn instrument instead! ;_;

    Comment by Anonymous
    06:50 23/04/2009 # ! Neutral (0)

    They could always just pull a reverse Jimi Hendrix.

    Comment by Sazamu
    07:11 23/04/2009 # ! Neutral (0)

    Thats kind of a good news for lefty like myself, when the otakus got fed up with the guitar I bet people like me can get them in a quite good price. =D

    Comment by sleepy
    11:40 23/04/2009 # ! Neutral (0)

    Oh yeahh! Shimapan! And it's even teal-colored, like Miku's.

    My fav~ *drool*

    Comment by Anonymous
    03:50 23/04/2009 # ! Neutral (0)

    sounds like a marketing ploy to me

    Comment by MaidNiac
    03:55 23/04/2009 # ! Neutral (0)

    Mio Madness keeps on striking... and striking.. and striking..

    *Saimoe 2009 winner predicted*

    Comment by Ichigo69
    05:28 23/04/2009 # ! Neutral (0)

    Yeah, that's what we said last year about many other people.... Then Lucky Star Happened >_<

    Comment by foree
    04:03 23/04/2009 # ! Neutral (0)

    I normally don't buy this kind of merchandise, but since I'm a bassist I wouldn't think twice about buying a Mio-edition Fender Jazz Bass.

    Comment by KiNA
    13:31 23/04/2009 # ! Neutral (0)

    How come for the last few weeks I keep hearing closet bassist coming out in the light

    >.>

    I swear, I suddenly got some peoples around me says that they play bass.

    I dont even think they can play castanet.

    Comment by Anonymous
    19:52 23/04/2009 # ! Neutral (0)

    Are you implying that Internet people lie? Am shocked.

    Comment by Gantz_Playboy
    16:31 23/04/2009 # ! Neutral (0)

    I can Imagine a "Tsumugi-chan keyboard"!...with dirty blonde colored keys that look like giant eye-brows- lol. Where does it end?

    When do we get a LIVE action "K-On!"- this show is taking off like Wild-Fire!!!

    Comment by Kaioshin Sama
    04:07 23/04/2009 # ! Neutral (0)

    Sometimes it still manages to catch me off guard just how much you exaggerate everything.

    Comment by Artefact
    04:21 23/04/2009 # ! Infinite

    Sometimes the inability of people to check who the author of a piece is catches me off-guard.

    How is a translated blog post from Fender exaggerated, pray?

    Comment by Michio
    06:23 23/04/2009 # ! Neutral (0)

    Owned. (@Kaioshin)

    Comment by Kaioshin Sama
    04:27 24/04/2009 # ! Neutral (0)

    I don't know what made you think I referring to the Fender article translation or you Artefact, but sure whatever. Then again I have come to expect this from you so at least that much makes sense. Also it doesn't matter who wrote it, to me the Sankaku Complex site as a whole falls under the banner of exaggeration when it comes to the faux news articles. Finally if you or linkinstreet absolutely can't figure out which part I was referring to, try checking the first and last sentences of the article proper.

    lol, and people who jump out and shout "owned" when they have no idea what is going on and can't even handle doing any owning themselves need to find a better hobby. Preferrably one that doesn't make them look like a lacky.

    Comment by Artefact
    05:45 24/04/2009 # ! Opaque

    If you have criticisms, come out and make them directly, instead of trying to deflect attention back onto the targets of your baseless criticism. Otherwise cease your tiresome insinuations and weaseling.

    Comment by linkinstreet
    07:46 24/04/2009 # ! Neutral (0)

    Your comments made no sense and it sounds as if you just wants to get into a flaming session. But remembering you from Random Curiosity's blog comments (yes, I know you and your ways) I am not really suprised. But then again, the internet does not revolve around you does it?

    Comment by Kaioshin Sama
    12:32 24/04/2009 # ! Neutral (0)

    Oh geez, alright fine if you are going to keep getting all defensive (which is weird since I wasn't making any criticisms to begin with) then that's something I'm not interested in seeing. Next time though I recommend not reading into people's statements more then necessary though, lest you imagine that they are criticizing you.

    Comment by Wild Goose
    05:10 26/04/2009 # ! Neutral (0)

    Pot calling the kettles black, Kaioshin?

    Comment by linkinstreet
    05:51 23/04/2009 # ! Neutral (0)

    The link is there, you can check the original blog :3

    04:08 23/04/2009 # ! Neutral (0)

    wah mio..

    Comment by Anonymous
    04:10 23/04/2009 # ! Neutral (0)

    It's all a marketing ploy.
    K-ON! is ingraining brands such as Fender, Gibson, and Marshall into the minds of people who don't really play instruments.
    People subconsciously connect guitars with Gibson, basses with Fender, and amps with Marshall.

    It's similar to how many pop rockers play Gibson and Fender.

    I'm not bashing the quality of Gibsons, Fenders, and Marshalls though. I'm just saying there are a lot more brands that are equally as good, yet they are less known.

    Comment by flaskis
    04:21 23/04/2009 # ! Neutral (0)

    Well, half the reason when choosing an instrument (at least for me) is the looks. And both Gibson Les Paul and Fender both have some sexy designs. That along with their history and sound makes them pretty popular.

    Comment by Anon Onanism
    09:51 23/04/2009 # ! Neutral (0)

    "It’s all a marketing ploy."

    By the producers of K-ON! perhaps, but I would doubt that it extends much beyond that. I think it has less to do with marketing the instruments themselves and more to do with having recognizable elements in the series that the audience can relate to as being "authentic."
    The fact that Anime Obsessives will buy anything that is even remotely related to their current object of obsession is just a side effect, though I don't doubt that it will indeed be properly and thoroughly exploited by all those involved.

    Also the brand names you listed are some of the most well known and respected names in the music industry. A legacy they have acquired after years of successfully producing high quality instruments for top musicians.
    People make that connection between the brand names and the instruments because that have been used for decades by some of the worlds greatest musicians (Beatles, Stones, The Clash, Zepplin, Pastorius, Springsteen, & Hendrix just to name a few) not just "pop rockers" & anime moe-blobs.
    Fender will continue to make a profit long after people have forgotten all about Mio-chan.

    ~

    Comment by halotoo
    13:36 24/04/2009 # ! Neutral (0)

    you said it pal, let them dance in their own fever.

    Comment by ryeko
    11:41 23/04/2009 # ! Neutral (0)

    fender and gibson makes godly tuned guitars so what gives? the only problem is the otaku's who's sole purpose is to buy this instruments just because it is seen in k-on! and not learn to play them.

    Comment by basilio
    04:14 23/04/2009 # ! Neutral (0)

    Haha yah, they'll probably come out with a limited edition bass featuring Mio, and they'll probably charged like double for it... and surprisingly, some people will buy it.

    Comment by Kaioshin Sama
    04:29 23/04/2009 # ! Neutral (0)

    I just noticed, according to the staff blog there, being left-handed is apparently moe now too....as well as playing Fender Guitars. I can't tell if they are just trying too hard to sound excited and to sell the link between their product and the character or if it really is that simple to make something moe.

    New ad slogan idea for when they stop beating around the bush, "Fender guitar is the approved guitar of K-On fans, lefty's and moe otaku all over Japan, brought to you by Fender. All rights reserved customer satisfaction may vary. Check out your favourite retailer for more details and your chance to own a Mio approved Fender Guitar. Fender guitars, because if it's not a Fender, it's not moe enough."

    Comment by Toreno
    04:40 23/04/2009 # ! Neutral (0)

    I'm left-handed... Yay! I'm moe!

    Comment by Anonymous
    07:53 23/04/2009 # ! Neutral (0)

    3D can't be moe.

    Comment by Gantz_Playboy
    16:27 23/04/2009 # ! Neutral (0)

    Bullshit! - 3-D can be MOE - just look at the voice actress

    Comment by Ichigo69
    02:48 24/04/2009 # ! Neutral (0)

    >just look at the voice actress
    you just proved anonymous' case.
    ^__^

    Comment by Anonymous
    11:23 04/06/2009 # ! Neutral (0)

    how can lefty be moe?

    Comment by Scotty
    05:20 23/04/2009 # ! Neutral (0)

    Oh shut up man, it doesn't affect you at all.

    Comment by Anonymous
    04:35 23/04/2009 # ! Neutral (0)

    Mio :3

    @Kaoshin

    STFU

    Comment by Anonymous
    10:01 23/04/2009 # ! Neutral (0)

    and GTFO?

    Comment by Anonymous
    04:52 23/04/2009 # ! Neutral (0)

    Why the fuck is he using the word moe?

    Comment by muteKi
    06:06 23/04/2009 # ! Neutral (0)

    ...you are aware the text is translated from Japanese, right?

    Comment by Anonymous
    06:11 23/04/2009 # ! Neutral (0)

    Because he or she is one of us.

    Comment by Michio
    06:24 23/04/2009 # ! Neutral (0)

    You fail. That is all.

    Comment by Kaioshin Sama
    04:39 24/04/2009 # ! Neutral (0)

    @Michio: That really is all you are capable of doing isn't it?

    I also love how everybody is so damn serious about this K-On stuff that they've fallen into a pattern of attempted flaming of a person for poking fun at a business' staff blogs comments about it. "No...no, OMG STFU YOU! GTFO! K-ON IS SRS BSNS WAAAAAAAH!". Actually Fender is srs bsns....well outside of the staff blog at least.

    Comment by KKitchen63
    05:02 23/04/2009 # ! Neutral (0)

    I suppose they could have stuck with the Fender kick and set up Yui with a vintage Telecaster, but the Les Paul is a nice touch.

    Comment by Anonymous
    05:03 23/04/2009 # ! Neutral (0)

    K-on sucks. *flamebait*

    Comment by Anonymous
    05:07 23/04/2009 # ! Neutral (0)

    It seems the majority of K-On! fans in the West are girls, for the time being.

    Comment by Shuu
    05:18 23/04/2009 # ! Neutral (0)

    Please pardon my ignorance, but how did you come to that conclusion?

    Comment by Ichigo69
    05:32 23/04/2009 # ! Neutral (0)

    Because 86,423% of all statistics and generalities are made up on the spot.

    Comment by Kamanashi
    09:13 23/04/2009 # ! Neutral (0)

    Though, some of those made up generalities can turn out to be quite true. Though, I get the feeling that K-On!'s audience in most places is made up of Male viewers. Though, I could be wrong.

    Comment by lord_jagganath
    08:10 25/04/2009 # ! Neutral (0)

    I can tell you safely than K-on watchers in the rest of the world at least is 71% male. this stat is coming from the facebook Page
    http://www.facebook.com/pages/K-on/66446273202
    but still..... I am inspired to learn the Bass.. a little bit more...

    and DOH! only when a Music related event comes up will all the people who play music will crop up :3

    Comment by Krisantes
    05:08 23/04/2009 # ! Neutral (0)

    I BUY!!!

    Comment by omnistrata
    05:12 23/04/2009 # ! Neutral (0)

    Love the way she's almost humping the bass in the end credits... ^_^

    Comment by Anonymous
    05:58 23/04/2009 # ! Neutral (0)

    can't argue with mio's choice of instrument, but personally i was kind of disappointed when yui picked/fell in love with the les paul. it's just too played out and generic (kind of like this series...). but the roundness makes it look kind of cute anyways. however, maybe a teisco mayqueen would've been even better suited in this regard? there were actually plenty of telecastery looking guitars in the shop... too bad telecasters aren't the most moe of guitars. i think on the whole that fender is probably more moe than gibson, considering the mustang and jazzmaster. maybe the most moe guitar maker of all is kay?

    Comment by ryeko
    11:48 23/04/2009 # ! Neutral (0)

    i agree... i think a telecaster would be moe for yui ^_^

    yui :3

    Comment by Cerenado
    06:09 23/04/2009 # ! Neutral (0)

    At least a bass might be worthwhile to buy... assuming you actually use it at some point or another.

    Comment by Morthoseth
    06:12 23/04/2009 # ! Neutral (0)

    Mio is not moe... /flameshield 1

    Comment by Shuu
    06:47 23/04/2009 # ! Neutral (0)

    /ignore Morthoseth

    Comment by Buga
    06:20 23/04/2009 # ! Neutral (0)

    time to pick up guitar/bass

    Comment by Whammybar
    08:32 23/04/2009 # ! Neutral (0)

    A newbie buying expensive guitar is a nonsense. Besides, most important guide for buying an instrument is knowing if it suits your playing style and your hands. Then comes the look

    Comment by Vegio
    08:57 23/04/2009 # ! Neutral (0)

    Nice pantsu *thumb up*

    Comment by pwnjob
    09:46 23/04/2009 # ! Neutral (0)

    I wonder if its just a coincidence that tissue-hime happens to also use a '62 American Jazz bass...

    Comment by Francox3
    09:52 23/04/2009 # ! Neutral (0)

    haha awesome! :3

    Comment by Netstryke
    10:15 23/04/2009 # ! Neutral (0)

    Could this presage a Mio-Fender tie-in at some point?

    If Fender is smart, they would.

    Comment by Mycstea
    10:42 23/04/2009 # ! Neutral (0)

    By Break i think the staff meant that either the guitar will break (which i doubt)... or their will to resist the moe powers of Mio will break.

    Comment by Anonymous
    11:27 23/04/2009 # ! Neutral (0)

    Apparently ブレーク can mean "suddenly becoming popular" So I think he is saying that he predicts the instrument will see an increase in popularity as a result of the show.

    Comment by plmko
    12:46 23/04/2009 # ! Neutral (0)

    Lefties need to be crucified because they are possessed by the devil, it is the word of god.

    Comment by takuya13
    16:42 23/04/2009 # ! Neutral (0)

    well if mio aint in heaven i dont think i'd want to go anyway

    Comment by Kyuu
    17:21 23/04/2009 # ! Neutral (0)

    Even if Fender releases a Limited "Mio Edition" Jazz Bass, it'll probably be from Fender Japan and as such for the most part confined to the Japanese market.

    Comment by alex1_phang3
    19:23 23/04/2009 # ! Neutral (0)

    Mio!!! XD

    I smell limited products coming, or at least K-On related "official" instruments.

    Comment by Anonymous
    10:24 27/04/2009 # ! Neutral (0)

    Mio's bass goes for $622 on amazon.co.jp Of course the fun part is Fender Japan cannot export their models to the US.

    And I guess no one is otaku enough to plunk down $2500 for Yui's Gibson LP.

    I've also caught comments by some musicians who can't even touch a Gibson after playing guitar for 20 years,see Yui get one as a "starter."

    Comment by Anonymous
    02:22 16/10/2009 # ! Neutral (0)

    62 Jazz Bass...
    Man I would kill for that fine Lady!

    Comment by Anonymous
    12:27 23/12/2009 # ! Neutral (0)

    If they make a signature Mio Jbass, it will be the first ever fender signature model for a fictional character!

    Crazy.

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