K-On! Fuels Guitar Boom

k-on-mio-fender.png

Otaku are displaying their usual suggestibility in response to schoolgirls with guitars anime K-On!, and have launched into a guitar buying frenzy.

It transpires that the Amazon.co.jp “people who bought this also bought this” feature is displaying exclusively K-On! music and Blu-ray discs:

guitars-sell-like-hot-cakes.jpg

It appears any number of very ronery guitarists are now practicing, or possibly merely displaying, the Fender-Japan JB62/LH/3TS the nation over, with its $750 price tag no obstacle…

Doubtless the maker is rubbing its hand with glee at the patronage.

You can see the page in question here.

Of course, it may be the case that they are only looking, but not buying, but given what we have already seen this seems improbable.



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    Comment by Anonymous
    11:19 20/04/2009 # ! Neutral (0)

    Last time I seriously played bass was when I was 10 years old. Played for 3 years straight, then after that just lost interest. 15 years later, I watched Beck. Just watched Koyuki's steady practice and determination to learn the guitar. I just felt inspired to play again.

    Sold my POS Steinberger clone and bought a Squier Vintage modified J-bass(>$300 for a great sounding bass) just to get some practice . A few months later, I bought a Music Man HH Stingray and a Gibson Les Paul Studio. I have a hard time putting either instrument down after I've picked one up. Great fun.

    Comment by Anonymous
    12:30 20/04/2009 # ! Neutral (0)

    otaku stupidity OVER 9000!!!!

    Comment by RawrFear
    13:39 20/04/2009 # ! Neutral (0)

    I expected this to happen. =/ I'm probably not the only one, either.

    All I can say is that I hope people are at least buying the correct version (left hand vs right hand) rather than just the left hand because Mio uses it. That way there's at least a little hope of them actually using it.

    Btw, guitar > bass. Just to let you know. I mean, speed-picking is pretty hardcore. Chords aren't all that.

    (But Mio > Yui.)

    Comment by t//B
    11:16 20/04/2009 # ! Neutral (0)

    Hmm.. I've been in the market for a bass guitar for a while now, anyways. Just haven't been able to mass enough money for it.

    Already have an SG I barely ever play, however.

    Comment by jaz
    10:58 20/04/2009 # ! Neutral (0)

    nice now i can sell my bass guitar!!

    Comment by Keigami
    10:31 20/04/2009 # ! Neutral (0)

    I laughed when I noticed the guitar was tagged with "Keion"

    Comment by Anonymous
    10:48 20/04/2009 # ! Neutral (0)

    There's no way any of them will actually take up guitar. They'll probably play with it for a week and just toss it aside. I can't even imagine a anime nerd taking guitar lessons. So sad that grown people get influenced to buy stuff from cartoons, especially something as expensive as a guitar. Jimi Hendrix must be rolling in his grave.

    BTW, otaku means nerd, don't believe me?! Ask anyone fluent in Japanese.

    Comment by Anonymous
    12:02 20/04/2009 # ! Neutral (0)

    I wonder if some guy from Fender approached KyoAni with a proposal to use this model in the show. He deserves a promotion.

    Comment by Anonymous
    11:25 20/04/2009 # ! Neutral (0)

    nerd, geek, enthusiast, fanatic, obsess ... pick one

    Comment by Anonymous
    12:19 20/04/2009 # ! Neutral (0)

    Nonetheless, it's a derogatory term. Just wanted to point out that if one calls themselves an "otaku", it's no different from calling yourself a nerd, felt like pointing it out because there are people who argue that it isn't the equivalent of being called a nerd. I figure they think that otakus aren't considered nerds in Japan or something....(they are)

    Comment by Artefact

    This is actually the sense we use the term in on this site.

    Comment by Wizary
    00:56 21/04/2009 # ! Neutral (0)

    Hello, captain! Sashiburi dana!

    Comment by Anonymous
    14:33 20/04/2009 # ! Neutral (0)

    *sigh* It's not even a right handed guitar.... terrible terrible Amazon....

    Comment by KKitchen63
    05:09 23/04/2009 # ! Neutral (0)

    Makes me wonder how many Rickenbacker bass guitars got bought up from used-guitar shops after FLCL came out...

    The Heritage Cherry Sunburst Les Paul Standard that Yui set up with deserves recognition, too.

    Comment by whammybar
    08:26 23/04/2009 # ! Neutral (0)

    it's a lefty bass... I hope they know what they're buying....

    Comment by Anonymous
    08:08 21/04/2009 # ! Neutral (0)

    http://bass-guitars.musiciansfriend.com/product/Fender-American-Standard-Jazz-Bass?sku=515755

    The American one is $1500! The Japanese version is a bargain in comparison. You can get the cheaper Mexican-made one for $650, but it won't have the tortoiseshell pickguard, so you might as well not bother.

    Comment by delphinen
    13:28 01/06/2009 # ! Neutral (0)

    I, for one, bought a Casio CA-110 Keyboard ( http://www.sonicstate.com/synth/_inc/picview.cfm?synthid=931 ) because of K-ON. It was cheap overall, and also a very good keyboard for a total beginner like me.
    At first, I thought first buying a bass (yeah, cos of Mio), but since I realised that it would be less fun and difficult playing it, I picked up the keyboard (plus I love Mugi's yurisness).
    So far I can play FFVII, Evangelion, and Elfen Lied main songs, Fur Elise, and the Futurama OP... I really do not see how this cannot be be "healthy", since otherwise, I would be probably playing some eroge RPG and jacking off to it.

    Comment by Anonymous
    08:53 17/10/2009 # ! Neutral (0)

    Heritage Cherry Sunburst Les Paul is about $2300 USD so it's more expensive than the Fender version.

    Prefer an acoustic guitar any day!

    Comment by Anonymous
    02:29 08/04/2010 # ! Neutral (0)

    The closest thing I could find, in the U.S., to this is this \/.

    Fender '60s Jazz Bass (Right handed, unfortunately, couldn't find a left handed model.)

    http://www.fender.com/products/search.php?partno=0131800306

    http://www.guitarcenter.com/Fender--60s-Jazz-Bass-502778-i1473335.gc

    Comment by Anonymous
    22:33 05/10/2009 # ! Neutral (0)

    marketing win

    Comment by Anon
    08:47 28/07/2009 # ! Neutral (0)

    fender surely needed some advertising since ibanez own them in so many ways.

    Comment by Actar
    19:27 20/04/2009 # ! Neutral (0)

    You know that that is Yomi and not Mio right? That's the Ga-Rei Zero Logo with K-On!

    Comment by Anonymous
    20:21 20/04/2009 # ! Neutral (0)

    Bet all those otakus who bought the Fenders don't realise that they do not have amps. Then they'll go: "Where's the sound"?
    Even if they did buy amps, they probably bought an amp for electric guitars.
    Smart.

    Comment by Anonymous
    11:54 22/04/2009 # ! Neutral (0)

    can't wait for the collective sound of guitar amp blowout by a bunch of otakus in Japan plugging in a bass....hopefully, they turn it up to 11...

    Comment by metatron
    18:13 20/04/2009 # ! Neutral (0)

    moe marketing that guitar companies are profiting from it even though they don't use it

    Comment by mi
    16:07 20/04/2009 # ! Neutral (0)

    i remember borrowing a guitar
    and it is not easy to learn from the scratch -_- and just from the net

    i can see myself from the buyer of those >_<

    Comment by Anonymous
    17:05 20/04/2009 # ! Neutral (0)

    Guitar is difficult to learn from scratch, it's actually really important to have a teacher, or a guide at the beginning, but after that it's best to just jam with other musicians and build your own style.

    I play guitar and man, there's nothing like shredding on my les paul, and shifting over to a rhythm on my dano dc-12. I've only had three months formal lessons, everything else I"ve sussed out on my own and by playing in my band.

    The point it, while it's fun, while it's a cool thing to do, these idiot otaku won't have anywhere near the obsession to keep going. Or the money. Fuckin' amps man, but lemme tell you, theres nothing better than a marshall stack.

    Comment by Anonymous
    21:33 20/04/2009 # ! Neutral (0)

    http://www.youtube.com/user/kamituro

    Infinitely superior.

    Comment by ugly american
    15:53 22/04/2009 # ! Neutral (0)

    That's just creepy!

    Comment by Anonymous
    07:29 21/04/2009 # ! Neutral (0)

    Don't Say Lazy single came out today!

    Comment by Wizary
    00:52 21/04/2009 # ! Neutral (0)

    Must i change my CRUISER for JBFender? )) But i prefer to buy Yamaha directly from Japan. Amiricans know nothing about how to make proper basses.

    Comment by Anonymous
    22:02 20/04/2009 # ! Neutral (0)

    Amazon sells guitars? I cant imagine them having a huge stock of them, especially that model. More than likely it's only sold a couple of guitars.

    Comment by Anonymous
    00:09 21/04/2009 # ! Neutral (0)

    It's not being sold by Amazon itself, it's being sold by a third party (chuya-online).

    Comment by Anonymous
    22:20 20/04/2009 # ! Neutral (0)

    this is sad..... using anime to promote crappy guitars and basses.

    ESP GUITARS FTW.

    Comment by Anonymous
    Comment by Knives
    09:55 20/04/2009 # ! Neutral (0)

    me want one to

    Comment by motaku96
    05:28 20/04/2009 # ! Neutral (0)

    This happens to me all the time. Watching an anime makes me want stuff related to the show. Like when I read Hikaru no go, I became obsessed with Go. I wonder if I'll get hooked on Mahjong since I'm watching Saki. Probably not since there's almost no Mahjong in Saki. Mostly fan service, just the way I like it. Anyway, I wouldn't buy a guitar but I have an urge to play guitar hero after watching K-on.

    Comment by Prohibitorum
    05:42 20/04/2009 # ! Neutral (0)

    Well I became addicted to Mahjong cause of Saki.
    And I can say now i quite know the rules :P

    Mahjong is more arusing than the fanservice xd

    Comment by ToastCrust
    06:04 20/04/2009 # ! Neutral (0)

    Akagi is better for Mahjong.

    It even teaches you how to cheat!

    Comment by Oneiros
    11:10 20/04/2009 # ! Neutral (0)

    And how to be gar.

    Comment by Kaioshin Sama
    05:56 20/04/2009 # ! Neutral (0)

    There's more Mahjong in Saki compared to fanservice then there is Music in K-On compared to moeblob moments, that's for damn sure. You must be watching different versions of these two shows or something cause from what I saw K-On's biggest problem as a "music anime" is that there's barely any music.

    That's what makes this whole guitar boom thing so hilarious. The fact that Otaku have again been successfully bait and switched into buying a product that is only suggestively related to the show in question because said show carries the ever popular moe trend that 2ch will probably never get tired of.

    I don't even think it owes to specified classical conditioning though so much as the ingrained tendencies of the Otaku subculture making it effortless for advertisers to suggest the link between guitars and moe by merely presenting a guitar as a premise behind the series without having to show it's merits and letting otaku desires do the rest of the work for them. It's the same premise as putting a model next to a car really. What does this model have to do with the expensive car? Nothing, but people will confuse the link between wanting to boink the model and wanting to buy the car just the same because of the way the human brain is wired and the subconcious knowing what response is desired of them.

    Comment by Anonymous
    15:33 20/04/2009 # ! Neutral (0)

    part of me scoffs: if I see a woman want to have sex with, and she's wearing a China dress, I'm not gonna go out and buy a China dress...

    ...and part of me does not scoff, since I've seen plenty of illogical people, and because sex-in-advertising seems to have been working for hundreds of years ...

    ... or not. There may be some other factor why the advertising works, and putting in sex is simply a tradition. (Coincidence is not causality.)

    Comment by Kaioshin Sama
    06:04 20/04/2009 # ! Neutral (0)

    Oh and I should also mention that Japanese culture is big on group mentalities and doing what is expected of someone and as such even if they come to the conclusion that all of this is set up for them to go out and buy a guitar then they will be far more likely to do so anyway then people of other cultures that place emphasis on the individual and where people are more likely to make the decision that although it is expected that they go out and buy the guitar, that they don't want one just because it appeared in some show they like along.

    Comment by Kaioshin Sama
    12:23 20/04/2009 # ! Neutral (0)

    Really....well okay then, that makes sense to me.

    Comment by motaku96
    07:25 20/04/2009 # ! Neutral (0)

    I don't believe I ever said there was music in K-On! I never said it was a music anime. It's a slice of life anime about the light music club. I personally like slice of life anime and wouldn't have it any other way. As for Saki, I was saying that as a joke about Saki's obvious fan service(which I like).

    Comment by Shuu
    07:14 20/04/2009 # ! Neutral (0)

    Except that K-On! is based on a 4koma manga which it has been following with almost 100% accuracy until now. I highly doubt that Kakifly had boosting guitar sales in mind when drawing the manga. If you're going to blame someone for something, blame the otaku for mistaking the show's premise.

    Comment by Anonymous
    05:28 20/04/2009 # ! Neutral (0)

    In my defense, I bought my Fender before watching K-On! ..and it's not a bass << ..*still waiting for it to arrive by delivery van though*

    Comment by Anonymous
    05:12 20/04/2009 # ! Neutral (0)

    Anyone that plays for these reasons won't ever come up with anything good.
    Though, they won't even pick it up after buying.

    Comment by Icy-nee-san
    09:58 20/04/2009 # ! Neutral (0)

    Legend of Zelda made me want to play the flute, and I can play around lv4 pieces, runs take me forever to learn, but runs are hard on flutes D:

    Comment by b0122
    13:22 20/04/2009 # ! Neutral (0)

    made me pick up a sword instead

    Comment by Anonymous
    05:16 20/04/2009 # ! Neutral (0)

    Bro, I picked guitar after watching beck and right now I'm on quite decent level.

    Comment by Anonymous
    05:18 20/04/2009 # ! Neutral (0)

    It's a different sort of incentive. Beck did it well, this moe nonsense is doing it wrong.

    Comment by Anonymous
    05:20 20/04/2009 # ! Neutral (0)

    I must agree. That was a bit different.

    Comment by Anonymous
    05:30 20/04/2009 # ! Neutral (0)

    Any decent guitarist is going to feel ashamed at people for this. They're buying guitars because of an anime that barely's related to music for now, not because of their love of music.

    Whatever, have stopped caring years ago.

    Comment by Feylin
    05:52 20/04/2009 # ! Neutral (0)

    My thoughts exactly.

    I know that it's great for business, but I still feel as if it's a waste of instruments to buy them and never have them used.

    Comment by Anonymous
    10:21 20/04/2009 # ! Neutral (0)

    -Looks at Jonas brothers playing power chords on genuine Gibsons-

    Comment by Anonymous
    17:00 20/04/2009 # ! Neutral (0)

    Oh like any punk band ever has done differently.

    Comment by ToastCrust
    06:05 20/04/2009 # ! Neutral (0)

    Then you should be treating with guitar collectors with significantly more spite than these otaku who're only doing this to *one* instrument >_>

    Comment by Anonymous
    13:49 20/04/2009 # ! Neutral (0)

    Guitar collecters, majority of them, started buying guitars because they were immersed in the music world at first. Then, with studies they had less time to play but still had a growing attachment to music and instruments, but instead of playing they worked. With successful lives, they invested in buying guitars.

    K-On guitar-buying-otakus here, majority of them, started buying guitars because it was 'moe' and a 'moe' character bought one. Period.

    Don't get me started on how they use 'moe' so horribly too, heh.

    Comment by Anonymous
    06:18 20/04/2009 # ! Neutral (0)

    If that's the case, then it's no different than those otaku that buy every figure, even if they don't know shit about the character, just because it's "kawaii" (god I hate that word).

    Comment by Anonymous
    07:13 20/04/2009 # ! Neutral (0)

    So you should only buy figures because you know of them, want to fap at them and call them your waifu?

    Comment by Captain Snow
    06:12 20/04/2009 # ! Neutral (0)

    QUICK SOMEONE MAKE A LUCKY STAR LIKE ANIME ABOUT BUYING AMERICAN STOCKS.

    Comment by Anonymous
    11:24 20/04/2009 # ! Neutral (0)

    This comment just won the internet. It's over, guys, let's go do something else.

    Comment by Seba
    06:48 20/04/2009 # ! Neutral (0)

    OMFG that would be cheaper than obama's plan

    Comment by Anonymous
    06:19 20/04/2009 # ! Neutral (0)

    Lol, sad thing is they're dumb enough to try and get into the stock business because of that.

    Comment by Kevin
    05:48 20/04/2009 # ! Neutral (0)

    This is why the Otaku market can be swayed to buy things so easily. Animes make decisions for them.

    Comment by ryeko
    04:14 20/04/2009 # ! Neutral (0)

    why doesn't yui's guitar not popular...

    Comment by Anonymous
    05:20 20/04/2009 # ! Neutral (0)

    Yui guitar is a Gibson Les Paul Cherry Burst and its worth about 3,000 usd. iam sure otakus can spend that money on better things

    Comment by Anonymous
    12:28 23/04/2009 # ! Neutral (0)

    An Epiphone Les Paul Cherry Burst is almost identical to Yui's genuine Gibson.

    I have the Epiphone in question-- the resemblance is stunning.

    Comment by Icy-nee-san
    09:54 20/04/2009 # ! Neutral (0)

    > iam sure otakus can spend that money on better things

    People said that about us when we started buying figures...and look what happened >:P

    Comment by Anonymous
    05:08 20/04/2009 # ! Neutral (0)

    You're kidding right? It's les paul that is always overpopular.

    Comment by Anonymous
    04:45 20/04/2009 # ! Neutral (0)

    You're looking at it the wrong way. It's not the guitar people don't like, it's the character.

    Mio FTW!

    Comment by Anonymous
    04:18 20/04/2009 # ! Neutral (0)

    It's a left-hand bass too. No doubt this is going to collect dust in a corner somewhere.

    Comment by BuggyBY
    04:25 20/04/2009 # ! Neutral (0)

    I sure hope it will. Yahoo Auctions should have some real bargains on these instruments, come the end of the anime/manga.

    Comment by muteKi
    04:48 20/04/2009 # ! Neutral (0)

    It's just as well. Hardcore people like me play 5-string basses anyway.

    Comment by Anonymous
    08:00 20/04/2009 # ! Neutral (0)

    real hardcore people play the banjo!

    Comment by Anonymous
    11:41 20/04/2009 # ! Neutral (0)

    truly hardcore people have somebody else do the manual labor of making the instrument for them and then try to buy it for as cheaply as possible off an auction site!!!

    Comment by Anonymous
    13:27 20/04/2009 # ! Neutral (0)

    epically hardcore people play the guitar instead!!

    Now what?

    Comment by b0122
    13:20 20/04/2009 # ! Neutral (0)

    > truly hardcore people make the strings for their instruments out of there pubes!!

    Are you referring to a short manga shown in YES! magazine around 10 years ago?

    Comment by Icy-nee-san
    09:55 20/04/2009 # ! Neutral (0)

    truly hardcore people make the strings for their instruments out of there pubes!!

    Comment by Anonymous
    11:56 22/04/2009 # ! Neutral (0)

    double neck bass/guitar hybrid!

    Comment by Anonymous
    09:43 21/04/2009 # ! Neutral (0)

    what about a 14 string guitar? lol

    Comment by dario
    02:46 21/04/2009 # ! Neutral (0)

    well in bass 5 string is kind of common but i play a 7 string guitar and i think is really hardcore all the time i play it people think im a freak

    Comment by Anonymous
    09:29 20/04/2009 # ! Neutral (0)

    truly hardcore people make banjos!

    Comment by kaishu
    04:13 20/04/2009 # ! Neutral (0)

    If anyone plans to do a decent cosplay, they need the genuine guitar.

    Comment by DolWolf
    08:16 20/04/2009 # ! Neutral (0)

    You know that 99% of the K-On fans are male otakus?

    Why would they want to cosplay girls ...

    Comment by Anonymous
    09:30 20/04/2009 # ! Neutral (0)

    Trust me, that's no barrier for most of them.

    Comment by b0122
    13:18 20/04/2009 # ! Neutral (0)

    >Evil Laugh
    it has already been done.

    Comment by Evil Laugh
    11:18 20/04/2009 # ! Neutral (0)

    Can someone imagine a trap Mio?

    Comment by Icy-nee-san
    09:53 20/04/2009 # ! Neutral (0)

    Somehow this gave me the idea for a genderbender version of K-On :P

    Comment by Anonymous
    04:12 20/04/2009 # ! Neutral (0)

    I thought I might try playing the guitar, but I know better. I'm probably going to get lazy after the first week.

    Comment by Anonymous
    04:54 20/04/2009 # ! Neutral (0)

    Don't say 'lazy'!

    Comment by Anonymous
    05:54 20/04/2009 # ! Neutral (0)

    Because you're really crazy.

    Comment by hdlineage
    07:36 21/04/2009 # ! Neutral (0)

    lol

    Comment by Anonymous
    05:05 20/04/2009 # ! Neutral (0)

    lol

    Comment by smooches
    03:58 20/04/2009 # ! Neutral (0)

    sad sad otaku

    Comment by Krisantes
    Comment by BASHA
    09:26 20/04/2009 # ! Neutral (0)

    Ibanez Basses > Fender Basses

    Comment by zZzuuUiii
    10:21 20/04/2009 # ! Neutral (0)

    thirded...

    Comment by Obsidian
    10:49 20/04/2009 # ! Neutral (0)

    Wut?

    Comment by Anonymous
    10:59 20/04/2009 # ! Neutral (0)

    Music Man > all

    Comment by Anonymous
    09:39 21/04/2009 # ! Neutral (0)

    Rickenbacker ftw!

    Comment by Anonymous
    00:46 21/04/2009 # ! Neutral (0)

    other than the fact that a musicman costs well over 2000 bucks in australia, no thanks.

    Rickenbackers and PRS are pretty fucking awesomes as well though.

    Comment by Anonymous
    11:09 07/10/2009 # ! Neutral (0)

    Wrong. Nothing trumps the Greatness of the Fender American Made P-Bass.

    Comment by Anonymous
    12:01 05/10/2009 # ! Neutral (0)

    too bad i play the guitar.

    Comment by Lekz
    09:53 20/04/2009 # ! Neutral (0)

    seconded

    Comment by ⑨
    07:34 20/04/2009 # ! Neutral (0)

    feel the beet
    feel your £ονё





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