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A promotional ita-bus for the upcoming XBox 360 port of Chaos;Head has been seen in Akihabara, advertising the game with its bus sized ita-artwork and 15 full size TVs built into the sides of the bus all simultaneously playing a promo video for the game.

The bus made began making its appearance on the first day of Comiket 75, which must be an auspicious day for the likely otaku consumers of Visual Novels such as Chaos;Head.

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The marketing stunt seems to be doing well, judging by the throngs of Akiba denizens crowded around it.

However, this is not the first time Chaos;Head has used such an unusual advertising tactic – some of you might remember the Chaos;Head Potato Chips promotion.

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The game itself, Chaos;Head NOAH, will be the XBox 360 port of the original Chaos;Head PC game whose TV series recently concluded. It is scheduled for a February 26, 2009 release date.

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The ita-bus in a past life, when it was being used to promote the Clannad Theatrical Movie.

You may also recall a similar tactic used in support of Platonic Heart

For the curious, below is the promo video that was being shown on the ita-bus’ banks of TVs:

Via Akiba Blog.



    23 Comments
    Comment by Anonymous
    29-12-2008 19:58 # Report

    suuuwwweet way to advertise stuff. Hey, wonder what’s INSIDE that bus of win…

     
    Comment by Kairu Ishimaru
    29-12-2008 20:21 # Report

    I see pixel heads!

     
    Comment by Actar
    29-12-2008 22:00 # Report

    The Anime just ended and it was awesome! However, I don’t think I’ll be getting into the Visual Novel as of yet…

    Still have tons of unfinished Anime and currently playing F/S N.

    Comment by Quen
    29-12-2008 22:26 # Report

    I haven’t played the VN yet either.

    I haven’t heard much about it, as noise from the anime tends to drown out talk of the original game version on 2ch and the blogs I frequent for these sort of posts.

    Comment by linkinstreet
    30-12-2008 01:25 # Report

    I tried it. and it was better than the anime where you are IN the story compared to watching it from the sideline.

     
     
    Comment by Xzone
    30-12-2008 04:29 # Report

    “it was awesome”

    No it wasn’t, lol. How could you stomach all that pseudo-scientific BS they were trying to sell to the audience?

    I really liked the first couple of episodes, the series looked really promising: a delusional and completely hopeless protagonist, mystery, likable female characters etc.

    Then the just ruined it by trying to explain everything. The “ZOMG deep” story backfired and the whole thing just seemed stupid.

    Too bad, C;H could’ve been a really good series.

     
    Comment by iragedsohard
    30-12-2008 08:34 # Report

    “it was awesome”
    No…just…no.

    The show showed some promise in the first few episodes but it ended up just being terrible, especially the art. The VN, when compared to the show, seems godly and it’s really good even on its own.

    Oh and go back to youtube and stay there.
    While you’re at it learn2english faggot.

     
     
    Comment by Anonymous
    29-12-2008 22:31 # Report

    lol’d at “DQN Puzzle” in the ‘list’ of ’suspicious events’

     
    Comment by Anonymous
    29-12-2008 22:44 # Report

    The anime was pretty good, although I think the VN was considerably better. Especially the bad ending =X

     
    Comment by tflops
    30-12-2008 00:23 # Report

    I like the Itasha bus. That’s a good way of an ad

     
    Comment by Kageryu
    30-12-2008 01:08 # Report

    The anime follows the visual novel pretty well. There isn’t that much difference between them. (Not saying there isn’t, because I can think of a few instances where the plot deviated.)

    But damn, I WANT THAT BUS!!!

     
    Comment by maru
    30-12-2008 02:30 # Report

    Does ita bus have an internal power generator for that bunch of tv? – this might just answer anon’s question on first comment.

     
    Comment by Blue123
    30-12-2008 03:50 # Report

    Best bus ever.

    Comment by linkinstreet
    30-12-2008 05:48 # Report

    You should see the bang bus

     
     
    Comment by Raiku
    30-12-2008 04:31 # Report

    Nice bus.

     
    Comment by Anon
    30-12-2008 07:12 # Report

    So they used a new song then for the port.

     
    Comment by AlE
    30-12-2008 07:25 # Report

    Chaos Head anime is crap, VN is pretty good.

     
    Comment by FlameStrike
    30-12-2008 08:25 # Report

    If I had an Xbox and knew how to read japanese I’d totally get this, the original VN was really awesome. However, the anime paled in comparison. Although most plot related things were left in tact, the excecution was horrible.

     
    Comment by 360E
    30-12-2008 11:25 # Report

    VN purists need to get over themselves.

     
    Comment by afatcow
    30-12-2008 13:49 # Report

    reminds me of the bus at c74 of platonic heart :D
    like, it looks almost the same: black, with bunches of tv’s

     
    Comment by Icy-nee-san
    30-12-2008 14:59 # Report

    Watching chaos head made me feel like i was getting mind fucked…i wonder how it feels like to ride that bus :O

     
    Comment by Tommy
    30-12-2008 17:29 # Report

    This is some of the extreme promotional tricks they use to attract customer :D

     
    Comment by metatron
    31-12-2008 02:47 # Report

    That’s an interesting way of marketing and promoting the game *thinks*

     



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