Anime in the Movies? Negima in Mirrors

As you can see from the image above, recently released Hollywood horror flick Mirrors displays a rather unexpected and inexplicable extra, in the form of this Negima poster.

Given that most brands appearing in Hollywood titles (and in fact many in anime, if Code Geass and Pizza Hut are anything to go by) are paid product placements, it seems possible this is too, but the prospect of advertising Negima in a horror movie sounds a little improbable. Still, that poster is awfully prominent. What is going on here?

Thanks go to kind reader Nahata for the image and tip.

This is strongly reminiscent of a similar recent incident where a Haruhi poster was spotted in a Tylenol commercial.

Since the poster in question (at 0:18 or so) looked to be pop art rather that an actual, official illustration, this might be thought to be simple coincidence. Although it being noticed probably did not do the exposure of the commercial any harm…


    Comment by Ramen Sama
    2008-09-25 20:12:15

    there’s also another wallscroll featuring tsubasa chronicles which is show multiple times.

     
    Comment by Shimu
    2008-09-25 22:52:10

    Ha, I noticed those when I saw the movie & all I could think of was that little boy shouldn’t be watching/reading Negima at that age.

     
    Comment by Anonymous
    2008-09-25 23:58:39

    Tsuabase Chronicles and Negima are both licensed in R1 by Funimation, aren’t they? Maybe it is paid product placement.

    Comment by Artefact
    2008-09-26 00:19:37

    I was thinking the same thing, so if they are both by the same company it seems pretty likely to be some placement.

     
     
    Comment by Rimamashiro
    2008-09-26 00:26:40

    People who where sitting around me in the cinema must have find me really really annoying while watching that movie. I couldn’t resist myself from laughing a multiple times, especially when I saw that Negima wallscroll XD

     
    Comment by Toonleap
    2008-09-26 04:25:57

    Now the only thing left is Kyon taking some Tylenol pills in the second season of Haruhi…

     
    Comment by Lantis
    2008-09-27 07:43:41

    This reminds me, once in my country was this reality show,and, in it’s commercials, A Gackt poster appeared. And the TV in my country barely knows anything about japanese culture.

     
    Comment by OiD
    2008-12-18 19:16:51

    I wonder what is playing on the TV under the Haruhi poster :s

     


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