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Japanese mobile phone firm eMobile bowed to pressure recently and pulled an advert which critics lambasted as a racist attack on Obama, since it featured a monkey in a suit engaged in crowd wooing oratory, and calling for “Change”. Image from FG.

Japanese mobile phone firm eMobile bowed to pressure recently and pulled an advert which critics lambasted as a racist attack on Obama, since it featured a monkey in a suit engaged in crowd wooing oratory, and calling for “Change”. The firm for its part denies the accusations, but has ceased the offending campaign anyway. In their defence, they state they had earlier employed the macaque motif in other campaigns.

Full report at rag Guardian. It may be interesting to note that hardly a whiff of this story has appeared in the Japanese media, or even on 2ch to my knowledge. Comes to my attention via FG.

Insensitive, or oversensitive?

    Comment by iroppoi
    2008-07-02 13:36:36

    WOW that is really racist …. that is why most Asian countries do not like the Japanese

     
    Comment by Thomas
    2008-07-02 21:00:40

    If you take things into perspecitve (ie. that it is a recurring thing using the moneky) then it is not racist at all. Imo they are just oversensitive here.

     
    Comment by Anonymous
    2008-07-04 16:01:30

    Japan doesn’t know what black-based racism is.

     
    Comment by LoliHat
    2008-07-17 01:43:08

    It is an insult to degrade monkeys with comparison with ANY politician…

     


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